A data profile of the people who buy, follow and care about Rosa Luxemburg in Germany — modelled from more than twelve digital signal sources. Rosa Luxemburg has an estimated audience of 625,557 people in Germany.
The average Rosa Luxemburg fan in Germany is 45.2 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Berlin.
Top brand affinities include Der Tagesspiegel, Online newspaper, Berliner Zeitung, with strongest over-indexing on Der Tagesspiegel (18.7× the country average).
Demographically, the Rosa Luxemburg audience skews more male with an average age of 45.2, and over-indexes on personality traits such as Community Orientation, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Rosa Luxemburg fan in Germany is more male, around 45.2 years old, with strong Community Orientation tendencies and a notable affinity for Der Tagesspiegel.
The key figures that characterise the Rosa Luxemburg profile in Germany.
42.3% are female, 57.7% are male, average age 45.2.
| Metric | Value |
|---|---|
| Female | 42.3% |
| Male | 57.7% |
| Average age | 45.2 |
| Estimated audience size | 625,557 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 35% |
of the worldwide Rosa Luxemburg audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 64.1% |
| United States | 18.1% |
| Italy | 17.2% |
Where the Rosa Luxemburg audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~60K | 2.15× | |
| 02 | Sachsen | ~40K | 1.34× | |
| 03 | Brandenburg | ~20K | 1.16× | |
| 04 | Thüringen | ~20K | 1.13× | |
| 05 | Sachsen-Anhalt | ~20K | 1.09× | |
| 06 | Mecklenburg-Vorpommern | ~10K | 1.04× | |
| 07 | Hamburg | ~10K | 0.98× | |
| 08 | Bremen | ~5K | 0.92× | |
| 09 | Niedersachsen | ~50K | 0.87× | |
| 10 | Hessen | ~40K | 0.87× | |
| 11 | Schleswig-Holstein | ~20K | 0.81× | |
| 12 | Nordrhein-Westfalen | ~100K | 0.76× | |
| 13 | Rheinland-Pfalz | ~20K | 0.75× | |
| 14 | Saarland | ~6K | 0.75× | |
| 15 | Bayern | ~70K | 0.72× | |
| 16 | Baden-Württemberg | ~60K | 0.69× |
The strongest cross-interests of the Rosa Luxemburg audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Der Tagesspiegel | News | 18.70× | ||
| 02 | Amnesty International | Politics & Society | 16.92× | ||
| 03 | Leonard Cohen | Music & Radio | 10.89× | ||
| 04 | Individualism | Politics & Society | 10.40× | ||
| 05 | 3sat | Movies & TV | 10.00× | ||
| 06 | Frank-Walter Steinmeier | Politics & Society | 9.93× | ||
| 07 | Berliner Zeitung | News | 9.88× | ||
| 08 | Richard David Precht | Politics & Society | 9.68× | ||
| 09 | Bob Dylan | Music & Radio | 8.93× | ||
| 10 | Vattenfall | Home & Garden | 6.17× | ||
| 11 | B.Z. (newspaper) | News | 5.79× | ||
| 12 | Charitable organization | Politics & Society | 5.49× | ||
| 13 | FC St. Pauli | Sports | 5.49× | ||
| 14 | Library | Literature | 5.43× | ||
| 15 | Bundestag | Politics & Society | 4.99× | ||
| 16 | Udo Lindenberg | Music & Radio | 4.37× | ||
| 17 | Online newspaper | News | 4.09× | ||
| 18 | Nonprofit organization | Politics & Society | 3.59× | ||
| 19 | ZDF | Movies & TV | 2.61× | ||
| 20 | Podcast | Music & Radio | 2.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 5.49× | |
| Individualism | JOY | 4.25× | |
| Early Adopter Mentality | POWER | 2.93× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.53× | |
| Luxury Orientation | PREMIUM | 0.58× | |
| Price Sensitivity | PREMIUM | 0.74× |
Rosa Luxemburg has an estimated audience of 625,557 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
42.3% of Rosa Luxemburg fans are female, 57.7% are male, with an average age of 45.2 years.
Rosa Luxemburg fans show strongest brand affinity for Der Tagesspiegel (18.7×), Online newspaper (4.09×), and Berliner Zeitung (9.88×) over the country average.
Rosa Luxemburg fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~70K), and Berlin (reach ~60K). These three regions account for the largest share of the active audience.
Beyond Rosa Luxemburg itself, the audience over-indexes on Online newspaper (4.09×), Berliner Zeitung (9.88×), B.Z. (newspaper) (5.79×), and Vattenfall (6.17×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Rosa Luxemburg. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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