Rascasse Audience Intelligence

3sat Audience in Germany

A data profile of the people who buy, follow and care about 3sat in Germany — modelled from more than twelve digital signal sources. 3sat has an estimated audience of 983,529 people in Germany.

#54among TV Channel in Germany#808in Movies & TV

The average 3sat fan in Germany is 45.4 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Tagesschau, Bookselling, Der Tagesspiegel, with strongest over-indexing on Tagesschau (3.09× the country average).

Demographically, the 3sat audience skews balanced with an average age of 45.4, and over-indexes on personality traits such as Healthy Lifestyle, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical 3sat fan in Germany is balanced, around 45.4 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Tagesschau.

Category: Movies & TV · Type: TV Channel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the 3sat profile in Germany.

Audience size
984K
in Germany
Gender
50.6%♀
49.4% male
Age
45.4
average years
Country rank
#6640
TV Channel in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of 3sat

50.6% are female, 49.4% are male, average age 45.4.

Fig. 02

Gender split

50.6%
Female
49.4%
Male
Demographic split for 3sat audience in Germany
MetricValue
Female50.6%
Male49.4%
Average age45.4
Estimated audience size983,529
Fig. 03

Age distribution

Ø 45.4
average years
Age distribution of the 3sat audience in Germany
Age bracketShare%
16-196%
20-2913%
30-3922%
40-4928%
50+31%
Fig. 04

Worldwide distribution

74.9%

of the worldwide 3sat audience comes from Germany.

Worldwide audience distribution share by country for 3sat
CountryShare
Germany74.9%
Austria8.6%
Switzerland4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the 3sat audience in Germany is strongest.

Fig. 05

Top regions by affinity

3sat fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~50K1.22×
02Bremen~9K1.10×
03Baden-Württemberg~100K1.09×
04Bayern~200K1.07×
05Schleswig-Holstein~40K1.07×
06Sachsen~50K1.02×
07Thüringen~30K1.02×
08Rheinland-Pfalz~50K1.00×
09Niedersachsen~90K0.98×
10Nordrhein-Westfalen~200K0.96×
11Hessen~70K0.95×
12Brandenburg~30K0.95×
13Hamburg~20K0.92×
14Saarland~10K0.92×
15Mecklenburg-Vorpommern~20K0.89×
16Sachsen-Anhalt~20K0.85×
Fig. 06

Affinity by region

Affinity by region — 3sat, Germany
0.85×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the 3sat audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for 3sat audience
#·InterestCategoryAffinity×
01Jane GoodallPets & Animals10.35×
02Rosa LuxemburgPolitics & Society10.00×
03Gerhard RichterArts & Culture9.59×
04hessnaturShopping9.45×
05Stil in BerlinFashion & Accessoires9.23×
06GLS BankBusiness & Career8.46×
07Konstantin WeckerMusic & Radio7.80×
08NachDenkSeitenPolitics & Society6.55×
09DuckDuckGoInternet & Social Media6.12×
10Yayoi KusamaArts & Culture5.73×
11BooksellingLiterature5.71×
12Metropolitan OperaArts & Culture5.56×
13Organic horticultureFood & Beverages5.19×
14Der TagesspiegelNews4.50×
15TagesschauMovies & TV3.09×
16BarbieMovies & TV2.32×
17ZDFMovies & TV2.15×
18WikipediaInternet & Social Media2.13×
19Consumer electronicsTechnology & Electronics1.72×
20Business and industryBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the 3sat audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by 3sat audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.97×
MindfulnessBALANCE1.79×
Community OrientationOPEN1.76×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by 3sat audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.94×
Career OrientationPOWER1.04×
Social Media UsageJOY1.05×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does 3sat have in Germany?

3sat has an estimated audience of 983,529 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of 3sat fans?

50.6% of 3sat fans are female, 49.4% are male, with an average age of 45.4 years.

03

Which brands do 3sat fans like most?

3sat fans show strongest brand affinity for Tagesschau (3.09×), Bookselling (5.71×), and Der Tagesspiegel (4.5×) over the country average.

04

Where do 3sat fans live in Germany?

3sat fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do 3sat fans also like?

Beyond 3sat itself, the audience over-indexes on Bookselling (5.71×), Der Tagesspiegel (4.5×), hessnatur (9.45×), and Jane Goodall (10.35×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in Germany

See 3sat audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for 3sat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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