3sat Audience in Germany
3sat has an estimated audience of 988,538 people in Germany. 50.6% are female, 49.4% are male, average age 45.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Tagesschau, Bookselling, Der Tagesspiegel, Jane Goodall, Stil in Berlin.
The average 3sat fan in Germany is 45.4 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Tagesschau, Bookselling, Der Tagesspiegel, with strongest over-indexing on Tagesschau (3.09× the country average). Demographically, the 3sat audience skews balanced with an average age of 45.4, and over-indexes on personality traits such as Patriotism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: TV Channel
Demographics of 3sat fans
| Metric | Value |
|---|---|
| Female | 50.6% |
| Male | 49.4% |
| Average age | 45.4 |
| Estimated audience size | 988,538 |
Audience persona
The typical 3sat fan in Germany is balanced, around 45.4 years old, with strong Patriotism tendencies and a notable affinity for Tagesschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 209,497 | 0.97× |
| Bayern | 177,604 | 1.12× |
| Baden-Württemberg | 153,018 | 1.13× |
| Niedersachsen | 92,393 | 0.96× |
| Hessen | 79,171 | 1.05× |
| Berlin | 58,080 | 1.31× |
| Rheinland-Pfalz | 52,056 | 1.05× |
| Sachsen | 50,378 | 1.04× |
| Schleswig-Holstein | 37,822 | 1.07× |
| Brandenburg | 28,977 | 0.94× |
| Thüringen | 26,043 | 1.03× |
| Hamburg | 21,524 | 0.96× |
| Sachsen-Anhalt | 19,832 | 0.77× |
| Mecklenburg-Vorpommern | 15,472 | 0.82× |
| Saarland | 10,054 | 0.83× |
| Bremen | 7,875 | 0.93× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 3.09× | Movies & TV |
| Bookselling | 5.71× | Literature |
| Der Tagesspiegel | 4.5× | News |
| Jane Goodall | 10.35× | Pets & Animals |
| Stil in Berlin | 9.23× | Fashion & Accessoires |
| Gerhard Richter | 9.59× | Arts & Culture |
| Konstantin Wecker | 7.8× | Music & Radio |
| Consumer electronics | 1.72× | Technology & Electronics |
| Business and industry | 1.51× | Business & Career |
| hessnatur | 9.45× | Shopping |
| Metropolitan Opera | 5.56× | Arts & Culture |
| NachDenkSeiten | 6.55× | Politics & Society |
| Wikipedia | 2.13× | Internet & Social Media |
| Barbie | 2.32× | Movies & TV |
| Rosa Luxemburg | 10× | Politics & Society |
| GLS Bank | 8.46× | Business & Career |
| DuckDuckGo | 6.12× | Internet & Social Media |
| Organic horticulture | 5.19× | Food & Beverages |
| ZDF | 2.15× | Movies & TV |
| Gudrun Sjödén | 7.68× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.46 |
| Community Orientation | OPEN | 1.43 |
| Tradition | CONSERVATISM | 1.43 |
| Healthy Lifestyle | BALANCE | 1.39 |
| Pet Ownership | JOY | 1.32 |
| LGBTQ+ Identity | OPEN | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 75.1% |
| Austria | 8.5% |
| Switzerland | 4.2% |
See 3sat audiences in other countries
More Movies & TV audiences in Germany
- ZDF (11,817,984)
- Sport1 (Netherlands) (11,468,333)
- Netflix (9,224,186)
- RTL Television (8,157,870)
- QVC (7,551,798)
Frequently asked questions
How many fans does 3sat have in Germany?
3sat has an estimated audience of 988,538 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of 3sat fans?
50.6% of 3sat fans are female, 49.4% are male, with an average age of 45.4 years.
Which brands do 3sat fans like most?
3sat fans show strongest brand affinity for Tagesschau (3.09×), Bookselling (5.71×), and Der Tagesspiegel (4.5×) over the country average.
Where do 3sat fans live in Germany?
3sat fans in Germany are most concentrated in Nordrhein-Westfalen (reach 209,497), Bayern (reach 177,604), and Baden-Württemberg (reach 153,018). These three regions account for the largest share of the active audience.
What other brands do 3sat fans also like?
Beyond 3sat itself, the audience over-indexes on Bookselling (5.71×), Der Tagesspiegel (4.5×), Jane Goodall (10.35×), and Stil in Berlin (9.23×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for 3sat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.