GLS Bank Audience in Germany
GLS Bank has an estimated audience of 836,764 people in Germany. 46.3% are female, 53.7% are male, average age 44.5. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Berlin. Top brand affinities: Der Tagesspiegel, Richard David Precht, Fair trade, Solar power, Renewable energy.
The average GLS Bank fan in Germany is 44.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Berlin. Top brand affinities include Der Tagesspiegel, Richard David Precht, Fair trade, with strongest over-indexing on Der Tagesspiegel (5.61× the country average). Demographically, the GLS Bank audience skews balanced with an average age of 44.5, and over-indexes on personality traits such as Early Adopter Mentality, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Brand · Subtype: Bank
Demographics of GLS Bank fans
| Metric | Value |
|---|---|
| Female | 46.3% |
| Male | 53.7% |
| Average age | 44.5 |
| Estimated audience size | 836,764 |
Audience persona
The typical GLS Bank fan in Germany is balanced, around 44.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Der Tagesspiegel.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 182,078 | 0.99× |
| Baden-Württemberg | 124,824 | 1.09× |
| Berlin | 100,672 | 2.69× |
| Bayern | 98,800 | 0.73× |
| Niedersachsen | 64,659 | 0.8× |
| Hessen | 53,174 | 0.83× |
| Sachsen | 40,549 | 0.99× |
| Schleswig-Holstein | 34,421 | 1.15× |
| Brandenburg | 32,617 | 1.26× |
| Hamburg | 32,483 | 1.72× |
| Rheinland-Pfalz | 21,739 | 0.52× |
| Mecklenburg-Vorpommern | 11,929 | 0.75× |
| Sachsen-Anhalt | 11,606 | 0.54× |
| Thüringen | 11,134 | 0.52× |
| Bremen | 7,748 | 1.08× |
| Saarland | 3,530 | 0.34× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Der Tagesspiegel | 5.61× | News |
| Richard David Precht | 11.97× | Politics & Society |
| Fair trade | 3.6× | Business & Career |
| Solar power | 2.97× | Home & Garden |
| Renewable energy | 2.44× | Business & Career |
| 1.84× | Internet & Social Media | |
| FC St. Pauli | 4.04× | Sports |
| Tour de France | 4.3× | Sports |
| Spiegel Online | 1.53× | News |
| Photovoltaics | 2.75× | Home & Garden |
| Organic farming | 2.28× | Food & Beverages |
| Charitable organization | 3.17× | Politics & Society |
| Nonprofit organization | 2.43× | Politics & Society |
| 3sat | 6.11× | Movies & TV |
| Crowdfunding | 3.72× | Business & Career |
| Art exhibition | 2.46× | Arts & Culture |
| ZDF | 1.68× | Movies & TV |
| Ryanair | 1.52× | Travel & Leisure |
| Sustainable energy | 1.87× | Home & Garden |
| Utopia | 4.09× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 3.43 |
| Community Orientation | OPEN | 3.17 |
| Sustainability | BALANCE | 1.99 |
| Career Orientation | POWER | 1.58 |
| Urban Lifestyle | OPEN | 1.52 |
| Mindfulness | BALANCE | 1.49 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 93.2% |
| Austria | 1.2% |
| Switzerland | 1.0% |
See GLS Bank audiences in other countries
More Bank audiences in Germany
- Commerzbank (14,423,655)
- Sparkasse (11,339,689)
- Postbank (11,283,224)
- Deutsche Bank (6,860,825)
- Targobank (6,768,670)
Frequently asked questions
How many fans does GLS Bank have in Germany?
GLS Bank has an estimated audience of 836,764 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of GLS Bank fans?
46.3% of GLS Bank fans are female, 53.7% are male, with an average age of 44.5 years.
Which brands do GLS Bank fans like most?
GLS Bank fans show strongest brand affinity for Der Tagesspiegel (5.61×), Richard David Precht (11.97×), and Fair trade (3.6×) over the country average.
Where do GLS Bank fans live in Germany?
GLS Bank fans in Germany are most concentrated in Nordrhein-Westfalen (reach 182,078), Baden-Württemberg (reach 124,824), and Berlin (reach 100,672). These three regions account for the largest share of the active audience.
What other brands do GLS Bank fans also like?
Beyond GLS Bank itself, the audience over-indexes on Richard David Precht (11.97×), Fair trade (3.6×), Solar power (2.97×), and Renewable energy (2.44×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for GLS Bank. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.