Rascasse Audience Intelligence

World Heritage Site Audience in Germany

A data profile of the people who buy, follow and care about World Heritage Site in Germany — modelled from more than twelve digital signal sources. World Heritage Site has an estimated audience of 2,098,353 people in Germany.

#1855among Topic in Germany#111in Politics & Society

The average World Heritage Site fan in Germany is 42.4 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Tagesschau, TK Maxx, Müller (company), with strongest over-indexing on Tagesschau (1.74× the country average).

Demographically, the World Heritage Site audience skews balanced with an average age of 42.4, and over-indexes on personality traits such as Spirituality, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical World Heritage Site fan in Germany is balanced, around 42.4 years old, with strong Spirituality tendencies and a notable affinity for Tagesschau.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the World Heritage Site profile in Germany.

Audience size
2.1M
in Germany
Gender
52.5%♀
47.5% male
Age
42.4
average years
Country rank
#3195
Topic in Germany
Fig. 01

Search interest · 12-month trend

+52%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of World Heritage Site fans

52.5% are female, 47.5% are male, average age 42.4.

Fig. 02

Gender split

52.5%
Female
47.5%
Male
Demographic split for World Heritage Site audience in Germany
MetricValue
Female52.5%
Male47.5%
Average age42.4
Estimated audience size2,098,353
Fig. 03

Age distribution

Ø 42.4
average years
Age distribution of the World Heritage Site audience in Germany
Age bracketShare%
16-1911%
20-2917%
30-3922%
40-4927%
50+23%
Fig. 04

Worldwide distribution

5.1%

of the worldwide World Heritage Site audience comes from Germany.

Worldwide audience distribution share by country for World Heritage Site
CountryShare
France8.2%
Spain7.5%
Italy6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the World Heritage Site audience in Germany is strongest.

Fig. 05

Top regions by affinity

World Heritage Site fans by region: top regions in Germany
#RegionReachAffinity×
01Mecklenburg-Vorpommern~50K1.31×
02Nordrhein-Westfalen~600K1.23×
03Bremen~20K1.10×
04Schleswig-Holstein~80K1.06×
05Berlin~100K1.04×
06Rheinland-Pfalz~100K1.01×
07Hamburg~50K1.01×
08Baden-Württemberg~300K1.00×
09Hessen~200K1.00×
10Sachsen-Anhalt~50K0.99×
11Sachsen~100K0.98×
12Bayern~300K0.97×
13Niedersachsen~200K0.95×
14Saarland~20K0.94×
15Brandenburg~60K0.92×
16Thüringen~50K0.92×
Fig. 06

Affinity by region

Affinity by region — World Heritage Site, Germany
0.92×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the World Heritage Site audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for World Heritage Site audience
#·InterestCategoryAffinity×
01Vacation rentalTravel & Leisure2.19×
02GardenerHome & Garden2.10×
03QVCMovies & TV2.05×
04TchiboShopping1.96×
05Roland KaiserMusic & Radio1.95×
06Thomas GottschalkMovies & TV1.90×
07Markus LanzMovies & TV1.85×
08Tyrol (state)Travel & Leisure1.84×
09Let's Dance (German TV series)Movies & TV1.84×
10TagesschauMovies & TV1.74×
11TK MaxxShopping1.70×
12ResortTravel & Leisure1.65×
13BonprixShopping1.63×
14Schlager musicMusic & Radio1.59×
15WikipediaInternet & Social Media1.58×
16ZDFMovies & TV1.57×
17Müller (company)Food & Beverages1.55×
18AirbnbTravel & Leisure1.55×
19Helene FischerMusic & Radio1.52×
20TherapyHealth1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the World Heritage Site audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by World Heritage Site audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.59×
TraditionCONSERVATISM1.56×
Community OrientationOPEN1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by World Heritage Site audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.79×
Price SensitivityPREMIUM0.82×
Need for SecurityCONSERVATISM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does World Heritage Site have in Germany?

World Heritage Site has an estimated audience of 2,098,353 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of World Heritage Site fans?

52.5% of World Heritage Site fans are female, 47.5% are male, with an average age of 42.4 years.

03

Which brands do World Heritage Site fans like most?

World Heritage Site fans show strongest brand affinity for Tagesschau (1.74×), TK Maxx (1.7×), and Müller (company) (1.55×) over the country average.

04

Where do World Heritage Site fans live in Germany?

World Heritage Site fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~600K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do World Heritage Site fans also like?

Beyond World Heritage Site itself, the audience over-indexes on TK Maxx (1.7×), Müller (company) (1.55×), Airbnb (1.55×), and Wikipedia (1.58×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in Germany

See World Heritage Site audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for World Heritage Site. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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