World Heritage Site Audience in Germany
World Heritage Site has an estimated audience of 2,098,353 people in Germany. 52.5% are female, 47.5% are male, average age 42.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Tagesschau, Gala, Natural World, TK Maxx, Wetter.com.
The average World Heritage Site fan in Germany is 42.4 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Tagesschau, Gala, Natural World, with strongest over-indexing on Tagesschau (1.74× the country average). Demographically, the World Heritage Site audience skews balanced with an average age of 42.4, and over-indexes on personality traits such as Design Affinity, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of World Heritage Site fans
| Metric | Value |
|---|---|
| Female | 52.5% |
| Male | 47.5% |
| Average age | 42.4 |
| Estimated audience size | 2,098,353 |
Audience persona
The typical World Heritage Site fan in Germany is balanced, around 42.4 years old, with strong Design Affinity tendencies and a notable affinity for Tagesschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 472,475 | 1.03× |
| Bayern | 338,557 | 1× |
| Baden-Württemberg | 304,172 | 1.06× |
| Niedersachsen | 168,356 | 0.83× |
| Hessen | 156,672 | 0.98× |
| Rheinland-Pfalz | 106,519 | 1.01× |
| Berlin | 105,026 | 1.12× |
| Sachsen | 98,866 | 0.96× |
| Mecklenburg-Vorpommern | 73,442 | 1.83× |
| Schleswig-Holstein | 64,621 | 0.86× |
| Sachsen-Anhalt | 54,741 | 1.01× |
| Brandenburg | 48,157 | 0.74× |
| Hamburg | 45,024 | 0.95× |
| Thüringen | 42,990 | 0.8× |
| Bremen | 20,698 | 1.15× |
| Saarland | 17,035 | 0.66× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 1.74× | Movies & TV |
| Gala | 2.03× | News |
| Natural World | 2.01× | Fashion & Accessoires |
| TK Maxx | 1.7× | Shopping |
| Wetter.com | 1.59× | Home & Garden |
| Wikipedia | 1.58× | Internet & Social Media |
| Airbnb | 1.55× | Travel & Leisure |
| Tchibo | 1.96× | Shopping |
| QVC | 2.05× | Movies & TV |
| Gardener | 2.1× | Home & Garden |
| Let's Dance (German TV series) | 1.84× | Movies & TV |
| ZDF | 1.57× | Movies & TV |
| Tyrol (state) | 1.84× | Travel & Leisure |
| Roland Kaiser | 1.95× | Music & Radio |
| Thomas Gottschalk | 1.9× | Movies & TV |
| Resort | 1.65× | Travel & Leisure |
| Helene Fischer | 1.52× | Music & Radio |
| Markus Lanz | 1.85× | Movies & TV |
| Storm of Love | 2.03× | Movies & TV |
| Bonprix | 1.63× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.32 |
| Travelling | THRILL | 1.31 |
| Indulgence | JOY | 1.3 |
| Sports Activity | POWER | 1.26 |
| Pet Ownership | JOY | 1.24 |
| Healthy Lifestyle | BALANCE | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 8.2% |
| Spain | 7.5% |
| Italy | 6.6% |
See World Heritage Site audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does World Heritage Site have in Germany?
World Heritage Site has an estimated audience of 2,098,353 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of World Heritage Site fans?
52.5% of World Heritage Site fans are female, 47.5% are male, with an average age of 42.4 years.
Which brands do World Heritage Site fans like most?
World Heritage Site fans show strongest brand affinity for Tagesschau (1.74×), Gala (2.03×), and Natural World (2.01×) over the country average.
Where do World Heritage Site fans live in Germany?
World Heritage Site fans in Germany are most concentrated in Nordrhein-Westfalen (reach 472,475), Bayern (reach 338,557), and Baden-Württemberg (reach 304,172). These three regions account for the largest share of the active audience.
What other brands do World Heritage Site fans also like?
Beyond World Heritage Site itself, the audience over-indexes on Gala (2.03×), Natural World (2.01×), TK Maxx (1.7×), and Wetter.com (1.59×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for World Heritage Site. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.