A data profile of the people who buy, follow and care about World Heritage Site in France — modelled from more than twelve digital signal sources. World Heritage Site has an estimated audience of 3,400,614 people in France.
The average World Heritage Site fan in France is 42.7 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine.
Top brand affinities include Volotea, Olympique Lyonnais (Ladies), Patrick Bruel, with strongest over-indexing on Volotea (2.58× the country average).
Demographically, the World Heritage Site audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Travelling, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical World Heritage Site fan in France is more female, around 42.7 years old, with strong Travelling tendencies and a notable affinity for Volotea.
The key figures that characterise the World Heritage Site profile in France.
55.4% are female, 44.6% are male, average age 42.7.
| Metric | Value |
|---|---|
| Female | 55.4% |
| Male | 44.6% |
| Average age | 42.7 |
| Estimated audience size | 3,400,614 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 29% |
Where the World Heritage Site audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~800K | 1.28× | |
| 02 | Corsica | ~20K | 1.12× | |
| 03 | Normandy | ~200K | 1.02× | |
| 04 | Pays de la Loire | ~200K | 0.98× | |
| 05 | Bourgogne-Franche-Comté | ~100K | 0.98× | |
| 06 | Centre-Val de Loire | ~100K | 0.98× | |
| 07 | Occitanie | ~300K | 0.97× | |
| 08 | Nouvelle-Aquitaine | ~300K | 0.96× | |
| 09 | Grand Est | ~300K | 0.96× | |
| 10 | Provence-Alpes-Côte d'Azur | ~200K | 0.95× | |
| 11 | Brittany | ~200K | 0.95× | |
| 12 | Hauts-de-France | ~300K | 0.92× | |
| 13 | Auvergne-Rhône-Alpes | ~400K | 0.90× |
The strongest cross-interests of the World Heritage Site audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Laetitia Casta | Movies & TV | 2.95× | ||
| 02 | Volotea | Travel & Leisure | 2.58× | ||
| 03 | Olympique Lyonnais (Ladies) | Sports | 2.48× | ||
| 04 | Strasbourg | Travel & Leisure | 2.38× | ||
| 05 | Creative Commons | Technology & Electronics | 2.19× | ||
| 06 | Robert Redford | Movies & TV | 2.13× | ||
| 07 | Olympique Lyonnais | Sports | 1.89× | ||
| 08 | Brigitte Bardot | Movies & TV | 1.82× | ||
| 09 | Mappy | Internet & Social Media | 1.81× | ||
| 10 | Bordeaux | Travel & Leisure | 1.78× | ||
| 11 | Patrick Bruel | Music & Radio | 1.75× | ||
| 12 | France Info | Movies & TV | 1.71× | ||
| 13 | Ryanair | Travel & Leisure | 1.65× | ||
| 14 | Star Academy | Movies & TV | 1.65× | ||
| 15 | Guillaume Canet | Movies & TV | 1.64× | ||
| 16 | Carrefour City | Shopping | 1.64× | ||
| 17 | Air France | Travel & Leisure | 1.53× | ||
| 18 | SNCF | Cars & Mobility | 1.53× | ||
| 19 | Ligue 1 | Sports | 1.52× | ||
| 20 | Plant | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.87× | |
| Spirituality | BALANCE | 1.45× | |
| Tradition | CONSERVATISM | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.94× | |
| Price Sensitivity | PREMIUM | 1.01× | |
| Luxury Orientation | PREMIUM | 1.01× |
World Heritage Site has an estimated audience of 3,400,614 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
55.4% of World Heritage Site fans are female, 44.6% are male, with an average age of 42.7 years.
World Heritage Site fans show strongest brand affinity for Volotea (2.58×), Olympique Lyonnais (Ladies) (2.48×), and Patrick Bruel (1.75×) over the country average.
World Heritage Site fans in France are most concentrated in Île-de-France (reach ~800K), Auvergne-Rhône-Alpes (reach ~400K), and Nouvelle-Aquitaine (reach ~300K). These three regions account for the largest share of the active audience.
Beyond World Heritage Site itself, the audience over-indexes on Olympique Lyonnais (Ladies) (2.48×), Patrick Bruel (1.75×), Ligue 1 (1.52×), and France Info (1.71×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for World Heritage Site. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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