A data profile of the people who buy, follow and care about Strasbourg in France — modelled from more than twelve digital signal sources. Strasbourg has an estimated audience of 4,046,795 people in France.
The average Strasbourg fan in France is 45.2 years old, more female, and lives primarily in Grand Est.
The audience is concentrated in Grand Est, Île-de-France, Auvergne-Rhône-Alpes.
Top brand affinities include Real property, EBay, Volotea, with strongest over-indexing on Real property (1.88× the country average).
Demographically, the Strasbourg audience skews more female with an average age of 45.2, and over-indexes on personality traits such as Patriotism, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Strasbourg fan in France is more female, around 45.2 years old, with strong Patriotism tendencies and a notable affinity for Real property.
The key figures that characterise the Strasbourg profile in France.
57.5% are female, 42.5% are male, average age 45.2.
| Metric | Value |
|---|---|
| Female | 57.5% |
| Male | 42.5% |
| Average age | 45.2 |
| Estimated audience size | 4,046,795 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 15% | |
| 30-39 | 16% | |
| 40-49 | 22% | |
| 50+ | 37% |
Where the Strasbourg audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Grand Est | ~2M | 5.98× | |
| 02 | Île-de-France | ~700K | 0.93× | |
| 03 | Bourgogne-Franche-Comté | ~200K | 0.92× | |
| 04 | Auvergne-Rhône-Alpes | ~300K | 0.66× | |
| 05 | Hauts-de-France | ~200K | 0.60× | |
| 06 | Provence-Alpes-Côte d'Azur | ~200K | 0.55× | |
| 07 | Normandy | ~100K | 0.55× | |
| 08 | Pays de la Loire | ~100K | 0.52× | |
| 09 | Centre-Val de Loire | ~80K | 0.52× | |
| 10 | Occitanie | ~200K | 0.51× | |
| 11 | Nouvelle-Aquitaine | ~200K | 0.49× | |
| 12 | Brittany | ~90K | 0.47× | |
| 13 | Corsica | ~8K | 0.40× |
The strongest cross-interests of the Strasbourg audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Urban agriculture | Business & Career | 5.63× | ||
| 02 | Permanent residency | Business & Career | 3.00× | ||
| 03 | Tinder | Internet & Social Media | 3.00× | ||
| 04 | Kitchen garden | Home & Garden | 3.00× | ||
| 05 | Genetics | Kids & Family | 2.70× | ||
| 06 | Volotea | Travel & Leisure | 2.38× | ||
| 07 | Johnny Hallyday | Music & Radio | 2.29× | ||
| 08 | Midi Libre | News | 2.19× | ||
| 09 | Center Parcs | Travel & Leisure | 2.19× | ||
| 10 | Breaking news | Movies & TV | 1.93× | ||
| 11 | Real property | Home & Garden | 1.88× | ||
| 12 | EBay | Shopping | 1.88× | ||
| 13 | Indeed.com | Business & Career | 1.78× | ||
| 14 | Pâtisserie | Food & Beverages | 1.78× | ||
| 15 | Emmanuel Macron | Politics & Society | 1.75× | ||
| 16 | CAC 40 | Business & Career | 1.73× | ||
| 17 | Internet & Social Media | 1.72× | |||
| 18 | Innovation | Business & Career | 1.60× | ||
| 19 | Google News | News | 1.54× | ||
| 20 | MSN | News | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 3.00× | |
| Community Orientation | OPEN | 1.99× | |
| Quality Awareness | PREMIUM | 1.77× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.79× | |
| DIY Mentality | THRILL | 0.80× | |
| Risk Appetite | THRILL | 0.88× |
Strasbourg has an estimated audience of 4,046,795 people in France, concentrated in Grand Est and Île-de-France.
57.5% of Strasbourg fans are female, 42.5% are male, with an average age of 45.2 years.
Strasbourg fans show strongest brand affinity for Real property (1.88×), EBay (1.88×), and Volotea (2.38×) over the country average.
Strasbourg fans in France are most concentrated in Grand Est (reach ~2M), Île-de-France (reach ~700K), and Auvergne-Rhône-Alpes (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Strasbourg itself, the audience over-indexes on EBay (1.88×), Volotea (2.38×), Midi Libre (2.19×), and WhatsApp (1.72×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Strasbourg. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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