A data profile of the people who buy, follow and care about Strasbourg in Spain — modelled from more than twelve digital signal sources. Strasbourg has an estimated audience of 2,243,022 people in Spain.
Strasbourg has an estimated audience of 2,243,022 people in Spain. 61.3% are female, 38.7% are male, average age 49.1. Top brand affinities: Satire, Iberia (airline), WhatsApp, Museo del Prado, Refrigerator.
Top brand affinities include Satire, Iberia (airline), WhatsApp, with strongest over-indexing on Satire (8.53× the country average).
Demographically, the Strasbourg audience skews more female with an average age of 49.1, and over-indexes on personality traits such as Individualism, Community Orientation.
The typical Strasbourg fan in Spain is more female, around 49.1 years old, with strong Individualism tendencies and a notable affinity for Satire.
The key figures that characterise the Strasbourg profile in Spain.
61.3% are female, 38.7% are male, average age 49.1.
| Metric | Value |
|---|---|
| Female | 61.3% |
| Male | 38.7% |
| Average age | 49.1 |
| Estimated audience size | 2,243,022 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 9% | |
| 30-39 | 16% | |
| 40-49 | 26% | |
| 50+ | 46% |
The strongest cross-interests of the Strasbourg audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Museo del Prado | Arts & Culture | 9.47× | ||
| 02 | Satire | Literature | 8.53× | ||
| 03 | New Testament | Politics & Society | 8.26× | ||
| 04 | Baking powder | Food & Beverages | 5.15× | ||
| 05 | Betfair | Games | 4.06× | ||
| 06 | Political science | Business & Career | 3.99× | ||
| 07 | Refrigerator | Home & Garden | 3.84× | ||
| 08 | Anne Hathaway | Movies & TV | 3.18× | ||
| 09 | Volunteering | Politics & Society | 3.12× | ||
| 10 | Preventive healthcare | Health | 2.98× | ||
| 11 | Iberia (airline) | Travel & Leisure | 2.82× | ||
| 12 | Internet & Social Media | 2.81× | |||
| 13 | Distilled beverage | Food & Beverages | 2.76× | ||
| 14 | Nonprofit organization | Politics & Society | 2.62× | ||
| 15 | Genetics | Kids & Family | 2.58× | ||
| 16 | Innovation | Business & Career | 2.22× | ||
| 17 | Caixabank | Business & Career | 2.18× | ||
| 18 | Wikipedia | Internet & Social Media | 2.16× | ||
| 19 | IBEX 35 | Business & Career | 2.06× | ||
| 20 | Aldi | Shopping | 1.71× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 2.42× | |
| Community Orientation | OPEN | 2.34× | |
| Patriotism | CONSERVATISM | 2.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.71× | |
| Price Sensitivity | PREMIUM | 0.80× | |
| Healthy Lifestyle | BALANCE | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Strasbourg. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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