Sport in Mexico Audience in United States

Sport in Mexico logo

Sport in Mexico has an estimated audience of 466,881 people in United States. 23.6% are female, 76.4% are male, average age 33.7. Top regions: Texas, California, Tennessee. Top brand affinities: Minnesota, Panama, Lucca, Isabela (province), Sears.

The average Sport in Mexico fan in United States is 33.7 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Tennessee. Top brand affinities include Minnesota, Panama, Lucca, with strongest over-indexing on Minnesota (3.98× the country average). Demographically, the Sport in Mexico audience skews more male with an average age of 33.7, and over-indexes on personality traits such as Need for Security, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic

Demographics of Sport in Mexico fans

Demographic split for Sport in Mexico audience in United States
MetricValue
Female23.6%
Male76.4%
Average age33.7
Estimated audience size466,881

Audience persona

The typical Sport in Mexico fan in United States is more male, around 33.7 years old, with strong Need for Security tendencies and a notable affinity for Minnesota.

Top regions in United States

Top regions ranked by reach for Sport in Mexico in United States
RegionReachAffinity
Texas43,8841.09×
California32,9460.64×
Tennessee31,3123.34×
Florida30,1600.95×
North Carolina24,2501.73×
Ohio23,1391.61×
New York22,5450.86×
Pennsylvania21,7761.39×
Georgia16,4391.14×
Michigan14,7681.21×
Illinois14,0670.9×
Alabama11,3311.74×
Virginia10,4780.92×
Indiana9,9511.17×
South Carolina9,8761.41×
Kentucky8,2741.41×
New Jersey8,2010.69×
Missouri7,8901.05×
West Virginia7,5753.48×
Minnesota7,3911.1×
Washington6,9250.74×
Colorado6,7760.92×
Wisconsin6,7680.96×
Maryland6,4760.81×
Massachusetts6,0300.66×
Arizona5,7460.6×
Oklahoma5,2941.02×
Louisiana4,1430.69×
Mississippi3,6560.95×
Iowa3,5290.92×
Kansas3,2800.89×
Oregon3,0850.58×
Utah3,0200.72×
Connecticut2,9080.62×
Arkansas2,7380.71×
Nevada2,5570.57×
New Hampshire1,9501.06×
Nebraska1,5760.67×
Idaho1,5300.65×
New Mexico1,1870.51×
South Dakota1,1691.08×
Rhode Island1,0360.7×
Maine9410.56×
Montana9270.72×
North Dakota8910.93×
Washington, District of Columbia8520.61×
Wyoming7181.04×
Alaska7090.71×
Hawaii6790.34×
Delaware6320.49×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sport in Mexico audience
BrandAffinityCategory
Minnesota3.98×Travel & Leisure
Panama7.29×Travel & Leisure
Lucca15.52×Travel & Leisure
Isabela (province)8.75×
Sears2.41×Shopping
JTV (Indonesia)2.67×
Penn & Teller4.09×Movies & TV
Lebanese cuisine3.31×Food & Beverages
Ixtapaluca6.7×Travel & Leisure
Toros de Tijuana9.92×Sports
Italian Market, Philadelphia4.87×
Mad About You4.38×Movies & TV
CAC 401.85×Business & Career
The Boomtown Rats19.57×Music & Radio
Cultural studies4×Business & Career
Leverage (TV series)1.87×Movies & TV
County council1.59×Politics & Society
Asajj Ventress3.73×Movies & TV
Stop Bullying4.81×Politics & Society
Dental hygienist1.88×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sport in Mexico audience
TraitClusterScore
Need for SecurityCONSERVATISM1.28
MindfulnessBALANCE1.21
Urban LifestyleOPEN1.15
SustainabilityBALANCE0.97
ExtroversionTHRILL0.97
TraditionCONSERVATISM0.96

Worldwide distribution

Worldwide audience distribution share by country for Sport in Mexico
CountryShare
Mexico58.5%
United States41.4%
Germany0.0%

See Sport in Mexico audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Sport in Mexico have in United States?

Sport in Mexico has an estimated audience of 466,881 people in United States, concentrated in Texas and California.

What is the gender split and age of Sport in Mexico fans?

23.6% of Sport in Mexico fans are female, 76.4% are male, with an average age of 33.7 years.

Which brands do Sport in Mexico fans like most?

Sport in Mexico fans show strongest brand affinity for Minnesota (3.98×), Panama (7.29×), and Lucca (15.52×) over the country average.

Where do Sport in Mexico fans live in United States?

Sport in Mexico fans in United States are most concentrated in Texas (reach 43,884), California (reach 32,946), and Tennessee (reach 31,312). These three regions account for the largest share of the active audience.

What other brands do Sport in Mexico fans also like?

Beyond Sport in Mexico itself, the audience over-indexes on Panama (7.29×), Lucca (15.52×), Isabela (province) (8.75×), and Sears (2.41×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sport in Mexico. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.