Rascasse Audience Intelligence

Sport in Mexico Audience in United States

A data profile of the people who buy, follow and care about Sport in Mexico in United States — modelled from more than twelve digital signal sources. Sport in Mexico has an estimated audience of 466,881 people in United States.

#11692among Topic in United States#3732in Sports

The average Sport in Mexico fan in United States is 33.7 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include UNESCO, Atlético Madrid, Solar energy, with strongest over-indexing on UNESCO (39.34× the country average).

Demographically, the Sport in Mexico audience skews more male with an average age of 33.7, and over-indexes on personality traits such as Convenience Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sport in Mexico fan in United States is more male, around 33.7 years old, with strong Convenience Orientation tendencies and a notable affinity for UNESCO.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sport in Mexico profile in United States.

Audience size
467K
in United States
Gender
23.6%♀
76.4% male
Age
33.7
average years
Country rank
#38132
Topic in United States
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sport in Mexico fans

23.6% are female, 76.4% are male, average age 33.7.

Fig. 02

Gender split

23.6%
Female
76.4%
Male
Demographic split for Sport in Mexico audience in United States
MetricValue
Female23.6%
Male76.4%
Average age33.7
Estimated audience size466,881
Fig. 03

Age distribution

Ø 33.7
average years
Age distribution of the Sport in Mexico audience in United States
Age bracketShare%
16-1930%
20-2924%
30-3922%
40-4916%
50+8%
Fig. 04

Worldwide distribution

41.4%

of the worldwide Sport in Mexico audience comes from United States.

Worldwide audience distribution share by country for Sport in Mexico
CountryShare
Mexico58.5%
United States41.4%
Germany0.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sport in Mexico audience in United States is strongest.

Fig. 05

Top regions by affinity

Sport in Mexico fans by region: top regions in United States
#RegionReachAffinity×
01Tennessee~20K2.60×
02West Virginia~4K1.91×
03North Carolina~20K1.45×
04Texas~60K1.44×
05South Carolina~9K1.35×
06Pennsylvania~20K1.33×
07Indiana~10K1.27×
08Alabama~8K1.27×
09Michigan~10K1.18×
10Ohio~20K1.16×
11Nebraska~3K1.13×
12Georgia~20K1.12×
13Kansas~4K1.12×
14Kentucky~6K1.08×
15Illinois~20K1.04×
16Oklahoma~5K1.03×
17South Dakota~1K1.03×
18Missouri~8K1.02×
19Idaho~2K1.00×
20Colorado~7K0.99×
21Minnesota~7K0.99×
22New Hampshire~2K0.99×
23Louisiana~6K0.98×
24Iowa~4K0.98×
25North Dakota<1K0.98×
26Wisconsin~7K0.96×
27Alaska<1K0.96×
28Vermont<1K0.96×
29New Jersey~10K0.95×
30Mississippi~4K0.94×
31Montana~1K0.94×
32Delaware~1K0.94×
33Rhode Island~1K0.93×
34Hawaii~2K0.92×
35Maine~2K0.92×
36Nevada~4K0.91×
37New Mexico~2K0.91×
38Connecticut~4K0.90×
39Utah~4K0.90×
40Washington, District of Columbia~1K0.90×
41Arkansas~3K0.89×
42Massachusetts~8K0.87×
43Virginia~10K0.85×
44Maryland~7K0.85×
45New York~20K0.84×
46Florida~30K0.83×
47Arizona~8K0.81×
48Oregon~4K0.81×
49Washington~7K0.78×
50California~40K0.77×
Fig. 06

Affinity by region

Affinity by region — Sport in Mexico, United States
0.77×1.00×2.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sport in Mexico audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sport in Mexico audience
#·InterestCategoryAffinity×
01CA OsasunaSports43.28×
02UNESCOPolitics & Society39.34×
03Deportivo AlavésSports33.56×
04Atlético MadridSports23.77×
05FC Schalke 04Sports21.13×
06Colorado RockiesSports13.82×
07ShakiraMusic & Radio11.40×
08HandballSports8.88×
09San Diego PadresSports7.75×
10La LigaSports7.14×
11BuickCars & Mobility6.84×
12Solar energyHome & Garden6.19×
13Milwaukee BrewersSports5.43×
14Real Madrid C.F.Sports4.09×
15Classical musicMusic & Radio3.99×
16Renewable energyBusiness & Career3.91×
17Detroit TigersSports3.84×
18Mortgage loansBusiness & Career3.12×
19Domino's PizzaFood & Beverages3.06×
20T-MobileTechnology & Electronics2.49×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sport in Mexico audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sport in Mexico audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.45×
Price SensitivityPREMIUM1.83×
Urban LifestyleOPEN1.77×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sport in Mexico audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.45×
Design AffinityPREMIUM0.51×
Healthy LifestyleBALANCE0.59×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sport in Mexico have in United States?

Sport in Mexico has an estimated audience of 466,881 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Sport in Mexico fans?

23.6% of Sport in Mexico fans are female, 76.4% are male, with an average age of 33.7 years.

03

Which brands do Sport in Mexico fans like most?

Sport in Mexico fans show strongest brand affinity for UNESCO (39.34×), Atlético Madrid (23.77×), and Solar energy (6.19×) over the country average.

04

Where do Sport in Mexico fans live in United States?

Sport in Mexico fans in United States are most concentrated in Texas (reach ~60K), California (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Sport in Mexico fans also like?

Beyond Sport in Mexico itself, the audience over-indexes on Atlético Madrid (23.77×), Solar energy (6.19×), Shakira (11.4×), and Classical music (3.99×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Sport in Mexico audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sport in Mexico. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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