The Expendables 2 Audience in United States

The Expendables 2 has an estimated audience of 290,614 people in United States. 43.1% are female, 56.9% are male, average age 43.6. Top regions: California, Texas, Florida. Top brand affinities: John Wick 2, AccuWeather, Boardwalk Empire, StubHub, Jean-Claude Van Damme.

The average The Expendables 2 fan in United States is 43.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include John Wick 2, AccuWeather, Boardwalk Empire, with strongest over-indexing on John Wick 2 (611.11× the country average). Demographically, the The Expendables 2 audience skews more male with an average age of 43.6, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Science Fiction & Fantasy

Demographics of The Expendables 2 fans

Demographic split for The Expendables 2 audience in United States
MetricValue
Female43.1%
Male56.9%
Average age43.6
Estimated audience size290,614

Audience persona

The typical The Expendables 2 fan in United States is more male, around 43.6 years old, with strong Risk Appetite tendencies and a notable affinity for John Wick 2.

Top regions in United States

Top regions ranked by reach for The Expendables 2 in United States
RegionReachAffinity
California30,2970.95×
Texas29,3221.17×
Florida19,6291×
New York13,7220.84×
Georgia10,2671.15×
Pennsylvania9,7871×
Illinois9,7031×
Ohio9,4921.06×
North Carolina8,9991.03×
Michigan8,0521.06×
Arizona7,9541.34×
Virginia6,5240.92×
New Jersey6,4130.87×
Tennessee6,3451.09×
Indiana6,0751.14×
Missouri6,0161.28×
Washington5,4680.94×
Alabama4,8671.2×
South Carolina4,4761.02×
Kentucky4,4711.23×
Maryland4,3940.88×
Massachusetts4,2010.73×
Wisconsin4,1930.96×
Minnesota4,0720.98×
Oklahoma4,0191.25×
Colorado4,0010.87×
Louisiana3,9971.07×
Nevada3,4961.24×
Oregon3,2080.96×
Mississippi2,8991.21×
Arkansas2,8361.18×
Connecticut2,4380.84×
Kansas2,4341.06×
Iowa2,3230.97×
Utah2,3020.88×
New Mexico1,7051.17×
Idaho1,6271.12×
West Virginia1,4791.09×
Nebraska1,2800.88×
Hawaii1,1980.96×
New Hampshire9420.82×
Maine9300.89×
Montana7840.97×
Rhode Island6950.75×
Alaska6841.1×
Delaware6130.76×
South Dakota5660.84×
North Dakota5620.94×
Washington, District of Columbia5190.59×
Wyoming4351.01×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Expendables 2 audience
BrandAffinityCategory
John Wick 2611.11×Movies & TV
AccuWeather15.97×Home & Garden
Boardwalk Empire44.48×Movies & TV
StubHub15.69×Travel & Leisure
Jean-Claude Van Damme34.76×Movies & TV
UNESCO40.86×Politics & Society
Chuck Norris10.42×Movies & TV
Guardians of the Galaxy (film)17.76×Movies & TV
Ant-Man (film)32.38×Movies & TV
Doctor Strange21.43×Literature
DocuSign15.07×Technology & Electronics
Anthony Mackie25.93×Movies & TV
OpenTable15.85×Food & Beverages
Flickr12.63×Internet & Social Media
Robert Pattinson14.77×Movies & TV
Idris Elba15.96×Movies & TV
Choice Hotels18.81×Travel & Leisure
Michelle Pfeiffer13.09×Movies & TV
Telegram14.56×Internet & Social Media
Liam Neeson11.19×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Expendables 2 audience
TraitClusterScore
Risk AppetiteTHRILL2.65
Luxury OrientationPREMIUM1.91
PatriotismCONSERVATISM1.57
LGBTQ+ IdentityOPEN1.46
Pet OwnershipJOY1.31
TravellingTHRILL1.28

Worldwide distribution

Worldwide audience distribution share by country for The Expendables 2
CountryShare
United States29.5%
Germany12.9%
United Kingdom12.0%

See The Expendables 2 audiences in other countries

More Science Fiction & Fantasy audiences in United States

Frequently asked questions

How many fans does The Expendables 2 have in United States?

The Expendables 2 has an estimated audience of 290,614 people in United States, concentrated in California and Texas.

What is the gender split and age of The Expendables 2 fans?

43.1% of The Expendables 2 fans are female, 56.9% are male, with an average age of 43.6 years.

Which brands do The Expendables 2 fans like most?

The Expendables 2 fans show strongest brand affinity for John Wick 2 (611.11×), AccuWeather (15.97×), and Boardwalk Empire (44.48×) over the country average.

Where do The Expendables 2 fans live in United States?

The Expendables 2 fans in United States are most concentrated in California (reach 30,297), Texas (reach 29,322), and Florida (reach 19,629). These three regions account for the largest share of the active audience.

What other brands do The Expendables 2 fans also like?

Beyond The Expendables 2 itself, the audience over-indexes on AccuWeather (15.97×), Boardwalk Empire (44.48×), StubHub (15.69×), and Jean-Claude Van Damme (34.76×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Expendables 2. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.