Rascasse Audience Intelligence

The Expendables 2 Audience in United States

A data profile of the people who buy, follow and care about The Expendables 2 in United States — modelled from more than twelve digital signal sources. The Expendables 2 has an estimated audience of 237,565 people in United States.

#78among Science Fiction & Fantasy in United States#4800among Movie / TV Show / Series in United States#9579in Movies & TV

The average The Expendables 2 fan in United States is 43.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include John Wick 2, UNESCO, Jean-Claude Van Damme, with strongest over-indexing on John Wick 2 (536.35× the country average).

Demographically, the The Expendables 2 audience skews more male with an average age of 43.6, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Expendables 2 fan in United States is more male, around 43.6 years old, with strong Patriotism tendencies and a notable affinity for John Wick 2.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Science Fiction & Fantasy

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Expendables 2 profile in United States.

Audience size
238K
in United States
Gender
43.1%♀
56.9% male
Age
43.6
average years
Country rank
#54161
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Expendables 2 viewers

43.1% are female, 56.9% are male, average age 43.6.

Fig. 02

Gender split

43.1%
Female
56.9%
Male
Demographic split for The Expendables 2 audience in United States
MetricValue
Female43.1%
Male56.9%
Average age43.6
Estimated audience size237,565
Fig. 03

Age distribution

Ø 43.6
average years
Age distribution of the The Expendables 2 audience in United States
Age bracketShare%
16-1912%
20-2911%
30-3923%
40-4930%
50+24%
Fig. 04

Worldwide distribution

26.6%

of the worldwide The Expendables 2 audience comes from United States.

Worldwide audience distribution share by country for The Expendables 2
CountryShare
United States26.6%
Germany9.9%
United Kingdom9.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Expendables 2 audience in United States is strongest.

Fig. 05

Top regions by affinity

The Expendables 2 fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~4K1.24×
02Arizona~7K1.21×
03New Mexico~2K1.18×
04Mississippi~3K1.17×
05Missouri~5K1.16×
06Arkansas~3K1.16×
07Alabama~5K1.14×
08Kentucky~4K1.14×
09Nevada~3K1.14×
10Texas~30K1.11×
11West Virginia~2K1.11×
12Indiana~6K1.09×
13Idaho~2K1.09×
14Kansas~2K1.08×
15Tennessee~6K1.07×
16Alaska<1K1.07×
17Louisiana~4K1.05×
18Nebraska~2K1.05×
19Georgia~9K1.04×
20Ohio~9K1.03×
21Michigan~8K1.03×
22Iowa~2K1.01×
23North Dakota<1K1.01×
24South Carolina~4K1.00×
25Montana<1K1.00×
26South Dakota<1K1.00×
27North Carolina~9K0.99×
28Wisconsin~4K0.99×
29Minnesota~4K0.98×
30Hawaii~1K0.98×
31Florida~20K0.96×
32Illinois~9K0.96×
33Pennsylvania~9K0.95×
34California~30K0.94×
35Oregon~3K0.94×
36Washington~5K0.93×
37Maine<1K0.93×
38New Hampshire~1K0.92×
39Delaware<1K0.92×
40Maryland~5K0.91×
41Vermont<1K0.91×
42Utah~2K0.90×
43Rhode Island<1K0.90×
44Virginia~6K0.89×
45Colorado~4K0.87×
46Connecticut~3K0.87×
47New Jersey~6K0.85×
48New York~10K0.83×
49Massachusetts~4K0.77×
50Washington, District of Columbia<1K0.75×
Fig. 06

Affinity by region

Affinity by region — The Expendables 2, United States
0.75×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Expendables 2 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Expendables 2 audience
#·InterestCategoryAffinity×
01John Wick 2Movies & TV536.35×
02UNESCOPolitics & Society76.94×
03Jean-Claude Van DammeMovies & TV52.58×
04Men in Black (film)Movies & TV40.70×
05Indiana Jones (franchise)Movies & TV18.73×
06Ant-Man (film)Movies & TV18.48×
0724 (TV series)Movies & TV17.77×
08Jill ScottMusic & Radio16.24×
09Sylvester StalloneMovies & TV15.83×
10Josh BrolinMovies & TV14.47×
11Guardians of the Galaxy (film)Movies & TV10.27×
12Disneyland ParisTravel & Leisure8.84×
13Mission: ImpossibleMovies & TV8.44×
14Chuck NorrisMovies & TV7.16×
15FedExBusiness & Career5.91×
16Mortgage loansBusiness & Career3.00×
17McDonald'sFood & Beverages2.94×
18SubwayFood & Beverages2.91×
19Pizza HutFood & Beverages2.78×
20PinterestInternet & Social Media2.33×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Expendables 2 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Expendables 2 audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.50×
Convenience OrientationPREMIUM1.87×
SpiritualityBALANCE1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Expendables 2 audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.67×
Healthy LifestyleBALANCE0.68×
CreativityOPEN0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Expendables 2 have in United States?

The Expendables 2 has an estimated audience of 237,565 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Expendables 2 viewers?

43.1% of The Expendables 2 fans are female, 56.9% are male, with an average age of 43.6 years.

03

Which brands do The Expendables 2 fans like most?

The Expendables 2 fans show strongest brand affinity for John Wick 2 (536.35×), UNESCO (76.94×), and Jean-Claude Van Damme (52.58×) over the country average.

04

Where do The Expendables 2 fans live in United States?

The Expendables 2 fans in United States are most concentrated in California (reach ~30K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do The Expendables 2 fans also like?

Beyond The Expendables 2 itself, the audience over-indexes on UNESCO (76.94×), Jean-Claude Van Damme (52.58×), Sylvester Stallone (15.83×), and Chuck Norris (7.16×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for The Expendables 2. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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