Men in Black (film) Audience in United States

Men in Black (film) has an estimated audience of 458,170 people in United States. 43.0% are female, 57.0% are male, average age 31.7. Top regions: California, Texas, Florida. Top brand affinities: Green Lantern, Scooby-Doo, Fandango, Peacemaker, Scary Movie (film series).

The average Men in Black (film) fan in United States is 31.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Green Lantern, Scooby-Doo, Fandango, with strongest over-indexing on Green Lantern (31.1× the country average). Demographically, the Men in Black (film) audience skews more male with an average age of 31.7, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Comedy

Demographics of Men in Black (film) fans

Demographic split for Men in Black (film) audience in United States
MetricValue
Female43.0%
Male57.0%
Average age31.7
Estimated audience size458,170

Audience persona

The typical Men in Black (film) fan in United States is more male, around 31.7 years old, with strong Extroversion tendencies and a notable affinity for Green Lantern.

Top regions in United States

Top regions ranked by reach for Men in Black (film) in United States
RegionReachAffinity
California50,4561×
Texas47,2611.2×
Florida30,0720.97×
New York21,5740.84×
Georgia15,0531.07×
Pennsylvania15,0220.97×
Ohio14,8841.05×
Illinois14,7940.97×
North Carolina14,7131.07×
Michigan12,8011.07×
Arizona10,1111.08×
Tennessee9,8701.07×
Virginia9,6670.87×
New Jersey9,4910.81×
Indiana9,4761.13×
Washington9,2461.01×
Missouri8,1961.11×
Colorado7,7051.07×
Maryland7,3780.94×
Alabama7,2731.14×
South Carolina7,1711.04×
Massachusetts6,9200.77×
Louisiana6,6321.12×
Wisconsin6,5700.95×
Oklahoma6,4601.27×
Kentucky6,0591.05×
Minnesota5,8700.89×
Oregon5,3351.02×
Nevada4,8961.1×
Utah4,8041.17×
Arkansas4,3691.16×
Kansas4,3191.2×
Mississippi4,2661.13×
Iowa4,0161.06×
Connecticut3,7830.82×
Idaho2,6661.16×
New Mexico2,5181.1×
Nebraska2,4531.07×
West Virginia2,1751.02×
New Hampshire1,4430.8×
Maine1,4380.88×
Hawaii1,3580.69×
Montana1,2721×
Delaware1,0970.87×
Rhode Island1,0870.75×
South Dakota1,0571×
Alaska1,0371.06×
Washington, District of Columbia9600.7×
North Dakota8690.92×
Wyoming7781.15×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Men in Black (film) audience
BrandAffinityCategory
Green Lantern31.1×Movies & TV
Scooby-Doo10.27×Movies & TV
Fandango16.25×Travel & Leisure
Peacemaker5.76×Movies & TV
Scary Movie (film series)15.17×Movies & TV
How to Train Your Dragon (film)10.95×Movies & TV
Friends4.06×Movies & TV
Tommy Lee Jones17.79×Movies & TV
Spirit Halloween7.14×Kids & Family
The Rookie10.65×Movies & TV
Superman3.08×Movies & TV
Scary Movie 224.78×Movies & TV
John Wick 228.03×Movies & TV
White Chicks16.69×Movies & TV
Stuart Little (film)25.07×Movies & TV
Michael Fassbender18.89×Movies & TV
Megamind14.47×Movies & TV
Georgie & Mandy's First Marriage6.3×Movies & TV
Happy Gilmore11.01×Movies & TV
Emma Stone9.96×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Men in Black (film) audience
TraitClusterScore
ExtroversionTHRILL1.44
Early Adopter MentalityPOWER1.25
Social Media UsageJOY1.14
Risk AppetiteTHRILL1.13
Urban LifestyleOPEN1.06
TraditionCONSERVATISM1.05

Worldwide distribution

Worldwide audience distribution share by country for Men in Black (film)
CountryShare
United States30.3%
Philippines4.9%
China4.6%

See Men in Black (film) audiences in other countries

More Comedy audiences in United States

Frequently asked questions

How many fans does Men in Black (film) have in United States?

Men in Black (film) has an estimated audience of 458,170 people in United States, concentrated in California and Texas.

What is the gender split and age of Men in Black (film) fans?

43.0% of Men in Black (film) fans are female, 57.0% are male, with an average age of 31.7 years.

Which brands do Men in Black (film) fans like most?

Men in Black (film) fans show strongest brand affinity for Green Lantern (31.1×), Scooby-Doo (10.27×), and Fandango (16.25×) over the country average.

Where do Men in Black (film) fans live in United States?

Men in Black (film) fans in United States are most concentrated in California (reach 50,456), Texas (reach 47,261), and Florida (reach 30,072). These three regions account for the largest share of the active audience.

What other brands do Men in Black (film) fans also like?

Beyond Men in Black (film) itself, the audience over-indexes on Scooby-Doo (10.27×), Fandango (16.25×), Peacemaker (5.76×), and Scary Movie (film series) (15.17×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Men in Black (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.