Rascasse Audience Intelligence

Men in Black (film) Audience in United States

A data profile of the people who buy, follow and care about Men in Black (film) in United States — modelled from more than twelve digital signal sources. Men in Black (film) has an estimated audience of 456,946 people in United States.

#129among Comedy in United States#3403among Movie / TV Show / Series in United States#7154in Movies & TV

The average Men in Black (film) fan in United States is 31.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Green Lantern, Scooby-Doo, Scary Movie (film series), with strongest over-indexing on Green Lantern (31.1× the country average).

Demographically, the Men in Black (film) audience skews more male with an average age of 31.7, and over-indexes on personality traits such as Extroversion, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Men in Black (film) fan in United States is more male, around 31.7 years old, with strong Extroversion tendencies and a notable affinity for Green Lantern.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Comedy

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Men in Black (film) profile in United States.

Audience size
457K
in United States
Gender
43.0%♀
57.0% male
Age
31.7
average years
Country rank
#38614
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Men in Black (film) viewers

43.0% are female, 57.0% are male, average age 31.7.

Fig. 02

Gender split

43.0%
Female
57.0%
Male
Demographic split for Men in Black (film) audience in United States
MetricValue
Female43.0%
Male57.0%
Average age31.7
Estimated audience size456,946
Fig. 03

Age distribution

Ø 31.7
average years
Age distribution of the Men in Black (film) audience in United States
Age bracketShare%
16-1940%
20-2924%
30-3914%
40-4913%
50+9%
Fig. 04

Worldwide distribution

30.0%

of the worldwide Men in Black (film) audience comes from United States.

Worldwide audience distribution share by country for Men in Black (film)
CountryShare
United States30.0%
Philippines4.8%
China4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Men in Black (film) audience in United States is strongest.

Fig. 05

Top regions by affinity

Men in Black (film) fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~6K1.23×
02Arkansas~4K1.14×
03Mississippi~4K1.14×
04Kansas~4K1.14×
05Missouri~8K1.12×
06Louisiana~7K1.11×
07New Mexico~3K1.10×
08Alabama~7K1.09×
09Utah~4K1.09×
10Idaho~3K1.09×
11Indiana~9K1.08×
12Texas~40K1.07×
13Arizona~10K1.07×
14Tennessee~10K1.07×
15Nevada~5K1.07×
16Alaska~1K1.06×
17Nebraska~2K1.05×
18Georgia~10K1.04×
19Kentucky~6K1.04×
20Ohio~10K1.03×
21Michigan~10K1.03×
22South Carolina~7K1.02×
23Iowa~4K1.02×
24North Carolina~10K1.01×
25Montana~1K1.01×
26West Virginia~2K1.00×
27South Dakota~1K1.00×
28Oregon~5K0.99×
29Delaware~1K0.99×
30North Dakota<1K0.99×
31Florida~30K0.98×
32Illinois~10K0.98×
33Colorado~7K0.98×
34Wisconsin~7K0.98×
35Washington~9K0.96×
36Maryland~8K0.96×
37Pennsylvania~10K0.95×
38Maine~2K0.94×
39Vermont<1K0.93×
40New Hampshire~2K0.91×
41Rhode Island~1K0.91×
42California~50K0.90×
43Minnesota~6K0.89×
44Connecticut~4K0.89×
45Hawaii~2K0.89×
46Virginia~10K0.88×
47New York~20K0.84×
48New Jersey~10K0.83×
49Washington, District of Columbia~1K0.83×
50Massachusetts~7K0.81×
Fig. 06

Affinity by region

Affinity by region — Men in Black (film), United States
0.81×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Men in Black (film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Men in Black (film) audience
#·InterestCategoryAffinity×
01Green LanternMovies & TV31.10×
02John Wick 2Movies & TV28.03×
03Horrible BossesMovies & TV25.63×
04Stuart Little (film)Movies & TV25.07×
05Scary Movie 2Movies & TV24.78×
06Michael FassbenderMovies & TV18.89×
07Tommy Lee JonesMovies & TV17.79×
08White ChicksMovies & TV16.69×
09FandangoTravel & Leisure16.25×
10Django UnchainedMovies & TV15.96×
11Scary Movie (film series)Movies & TV15.17×
12MegamindMovies & TV14.47×
13Happy GilmoreMovies & TV11.01×
14How to Train Your Dragon (film)Movies & TV10.95×
15The RookieMovies & TV10.65×
16Scooby-DooMovies & TV10.27×
17Emma StoneMovies & TV9.96×
18Spirit HalloweenKids & Family7.14×
19PeacemakerMovies & TV5.76×
20SupermanMovies & TV3.08×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Men in Black (film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Men in Black (film) audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.35×
TraditionCONSERVATISM1.34×
PatriotismCONSERVATISM1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Men in Black (film) audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.81×
TravellingTHRILL0.82×
SustainabilityBALANCE0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Men in Black (film) have in United States?

Men in Black (film) has an estimated audience of 456,946 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Men in Black (film) viewers?

43.0% of Men in Black (film) fans are female, 57.0% are male, with an average age of 31.7 years.

03

Which brands do Men in Black (film) fans like most?

Men in Black (film) fans show strongest brand affinity for Green Lantern (31.1×), Scooby-Doo (10.27×), and Scary Movie (film series) (15.17×) over the country average.

04

Where do Men in Black (film) fans live in United States?

Men in Black (film) fans in United States are most concentrated in California (reach ~50K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Men in Black (film) fans also like?

Beyond Men in Black (film) itself, the audience over-indexes on Scooby-Doo (10.27×), Scary Movie (film series) (15.17×), Fandango (16.25×), and Peacemaker (5.76×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Men in Black (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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