The Rookie Audience in United States

The Rookie has an estimated audience of 10,894,992 people in United States. 52.1% are female, 47.9% are male, average age 39.2. Top regions: California, Texas, Florida. Top brand affinities: John Wick 2, Milla Jovovich, Kia Sportage, Joey King, Mariska Hargitay.

The average The Rookie fan in United States is 39.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include John Wick 2, Milla Jovovich, Kia Sportage, with strongest over-indexing on John Wick 2 (157.28× the country average). Demographically, the The Rookie audience skews balanced with an average age of 39.2, and over-indexes on personality traits such as LGBTQ+ Identity, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of The Rookie fans

Demographic split for The Rookie audience in United States
MetricValue
Female52.1%
Male47.9%
Average age39.2
Estimated audience size10,894,992

Audience persona

The typical The Rookie fan in United States is balanced, around 39.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for John Wick 2.

Top regions in United States

Top regions ranked by reach for The Rookie in United States
RegionReachAffinity
California1,385,6371.11×
Texas1,085,1041.12×
Florida670,2590.88×
New York595,6970.94×
Ohio385,5781.11×
Illinois379,1631.01×
Pennsylvania376,7820.99×
North Carolina358,5101.05×
Georgia352,2311.01×
Michigan313,8741.06×
New Jersey270,0810.94×
Virginia269,0160.98×
Tennessee242,1191.07×
Indiana234,2161.13×
Washington220,3010.97×
Arizona217,2030.94×
Missouri206,9801.14×
Massachusetts194,3240.87×
Maryland186,1370.96×
Wisconsin179,0111.05×
South Carolina175,6841.03×
Kentucky169,2851.19×
Colorado159,3420.89×
Minnesota156,9440.97×
Oklahoma152,3241.21×
Louisiana146,8461.01×
Alabama145,8270.92×
Oregon130,0401×
Arkansas113,6881.22×
Iowa109,4631.17×
Nevada107,6410.98×
Utah107,0451.06×
Connecticut106,9430.94×
Kansas104,5601.17×
Mississippi99,9371.07×
Idaho65,9991.16×
West Virginia61,5171.17×
Nebraska59,2131.04×
New Mexico58,1341.02×
Hawaii44,6410.92×
New Hampshire42,3880.95×
Maine37,3780.92×
Montana29,7310.95×
Rhode Island29,1950.81×
Delaware27,0850.87×
South Dakota25,7420.98×
North Dakota22,7580.98×
Washington, District of Columbia19,1250.56×
Alaska18,3090.76×
Wyoming16,6851×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Rookie audience
BrandAffinityCategory
John Wick 2157.28×Movies & TV
Milla Jovovich35.44×Movies & TV
Kia Sportage24.94×Cars & Mobility
Joey King14.76×Movies & TV
Mariska Hargitay10.28×Movies & TV
Autism Awareness7×Health
Zoe Saldana10.01×Movies & TV
Diabetes mellitus awareness4.7×Health
Snapped8.25×Movies & TV
Diane Keaton4.32×Movies & TV
Nina Dobrev9.78×Movies & TV
Singer-songwriter2.68×Music & Radio
Twin Peaks5.57×Movies & TV
Superman1.74×Movies & TV
Honda HR-V16.52×Cars & Mobility
Austin Powers (film series)11.88×Movies & TV
True Detective4.37×Movies & TV
Capital One2.51×Business & Career
Elizabeth Olsen8.1×Movies & TV
Google Maps2.45×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Rookie audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.65
Risk AppetiteTHRILL1.55
Luxury OrientationPREMIUM1.41
ExtroversionTHRILL1.37
Convenience OrientationPREMIUM1.3
PatriotismCONSERVATISM1.29

Worldwide distribution

Worldwide audience distribution share by country for The Rookie
CountryShare
United States26.3%
Germany13.1%
Brazil10.2%

See The Rookie audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does The Rookie have in United States?

The Rookie has an estimated audience of 10,894,992 people in United States, concentrated in California and Texas.

What is the gender split and age of The Rookie fans?

52.1% of The Rookie fans are female, 47.9% are male, with an average age of 39.2 years.

Which brands do The Rookie fans like most?

The Rookie fans show strongest brand affinity for John Wick 2 (157.28×), Milla Jovovich (35.44×), and Kia Sportage (24.94×) over the country average.

Where do The Rookie fans live in United States?

The Rookie fans in United States are most concentrated in California (reach 1,385,637), Texas (reach 1,085,104), and Florida (reach 670,259). These three regions account for the largest share of the active audience.

What other brands do The Rookie fans also like?

Beyond The Rookie itself, the audience over-indexes on Milla Jovovich (35.44×), Kia Sportage (24.94×), Joey King (14.76×), and Mariska Hargitay (10.28×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Rookie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.