Rascasse Audience Intelligence

The Rookie Audience in United States

A data profile of the people who buy, follow and care about The Rookie in United States — modelled from more than twelve digital signal sources. The Rookie has an estimated audience of 10,460,110 people in United States.

#41among TV series in United States#65among Movie / TV Show / Series in United States#245in Movies & TV

The average The Rookie fan in United States is 41.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include John Wick 2, Milla Jovovich, Joey King, with strongest over-indexing on John Wick 2 (129.13× the country average).

Demographically, the The Rookie audience skews balanced with an average age of 41.1, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Rookie fan in United States is balanced, around 41.1 years old, with strong Patriotism tendencies and a notable affinity for John Wick 2.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Rookie profile in United States.

Audience size
10.5M
in United States
Gender
52.0%♀
48.0% male
Age
41.1
average years
Country rank
#3424
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Rookie viewers

52.0% are female, 48.0% are male, average age 41.1.

Fig. 02

Gender split

52.0%
Female
48.0%
Male
Demographic split for The Rookie audience in United States
MetricValue
Female52.0%
Male48.0%
Average age41.1
Estimated audience size10,460,110
Fig. 03

Age distribution

Ø 41.1
average years
Age distribution of the The Rookie audience in United States
Age bracketShare%
16-1916%
20-2916%
30-3921%
40-4925%
50+21%
Fig. 04

Worldwide distribution

24.0%

of the worldwide The Rookie audience comes from United States.

Worldwide audience distribution share by country for The Rookie
CountryShare
United States24.0%
Germany11.4%
Brazil9.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Rookie audience in United States is strongest.

Fig. 05

Top regions by affinity

The Rookie fans by region: top regions in United States
#RegionReachAffinity×
01Arkansas~100K1.24×
02Iowa~100K1.24×
03West Virginia~60K1.21×
04Oklahoma~200K1.19×
05Kentucky~200K1.18×
06Idaho~70K1.17×
07Kansas~100K1.15×
08Missouri~200K1.14×
09Indiana~200K1.10×
10North Dakota~30K1.10×
11Nebraska~60K1.09×
12Mississippi~100K1.08×
13Ohio~400K1.07×
14Texas~1M1.05×
15Tennessee~200K1.05×
16New Mexico~60K1.05×
17Michigan~300K1.04×
18Utah~100K1.04×
19South Dakota~30K1.04×
20Wyoming~20K1.04×
21California~1.5M1.03×
22Wisconsin~200K1.02×
23North Carolina~300K1.01×
24South Carolina~200K1.00×
25Louisiana~100K1.00×
26Arizona~200K0.99×
27Alabama~200K0.99×
28Oregon~100K0.99×
29Montana~30K0.99×
30Pennsylvania~400K0.98×
31Georgia~300K0.98×
32New Hampshire~40K0.97×
33Illinois~400K0.96×
34Maine~40K0.96×
35Virginia~300K0.95×
36Washington~200K0.94×
37Maryland~200K0.94×
38Minnesota~200K0.94×
39Connecticut~100K0.94×
40Nevada~100K0.94×
41Delaware~30K0.91×
42New Jersey~300K0.89×
43Hawaii~40K0.89×
44Alaska~20K0.88×
45New York~600K0.87×
46Rhode Island~30K0.87×
47Colorado~200K0.86×
48Massachusetts~200K0.85×
49Florida~600K0.84×
50Washington, District of Columbia~20K0.57×
Fig. 06

Affinity by region

Affinity by region — The Rookie, United States
0.57×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Rookie audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Rookie audience
#·InterestCategoryAffinity×
01John Wick 2Movies & TV129.13×
02Milla JovovichMovies & TV45.89×
03The Man from U.N.C.L.E.Movies & TV22.46×
04Joey KingMovies & TV14.47×
05Reservoir DogsMovies & TV13.46×
06BoratMovies & TV11.35×
07International educationBusiness & Career10.93×
08Austin Powers (film series)Movies & TV9.36×
09Tropic ThunderMovies & TV9.29×
10Christopher WalkenMovies & TV9.22×
11Law & Order: Special Victims UnitMovies & TV7.80×
12Mariska HargitayMovies & TV7.14×
13MonstersMovies & TV5.24×
14True DetectiveMovies & TV5.01×
15Crime fictionLiterature3.99×
16FedExBusiness & Career3.12×
17SubwayFood & Beverages2.87×
18Pizza HutFood & Beverages2.83×
19TMZInternet & Social Media2.25×
20McDonald'sFood & Beverages2.01×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Rookie audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Rookie audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.96×
Convenience OrientationPREMIUM1.75×
Community OrientationOPEN1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Rookie audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.74×
Pet OwnershipJOY0.77×
Design AffinityPREMIUM0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Rookie have in United States?

The Rookie has an estimated audience of 10,460,110 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Rookie viewers?

52.0% of The Rookie fans are female, 48.0% are male, with an average age of 41.1 years.

03

Which brands do The Rookie fans like most?

The Rookie fans show strongest brand affinity for John Wick 2 (129.13×), Milla Jovovich (45.89×), and Joey King (14.47×) over the country average.

04

Where do The Rookie fans live in United States?

The Rookie fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do The Rookie fans also like?

Beyond The Rookie itself, the audience over-indexes on Milla Jovovich (45.89×), Joey King (14.47×), Pizza Hut (2.83×), and True Detective (5.01×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in United States

See The Rookie audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Rookie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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