A data profile of the people who buy, follow and care about Premier League in India — modelled from more than twelve digital signal sources. Premier League has an estimated audience of 10,580,449 people in India.
The average Premier League fan in India is 28.0 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Kerala, West Bengal.
Top brand affinities include FIFA World Cup 2026, FIFA World Cup, Asia Cup, with strongest over-indexing on FIFA World Cup 2026 (1.62× the country average).
Demographically, the Premier League audience skews more male with an average age of 28.0, and over-indexes on personality traits such as Need for Security, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Premier League fan in India is more male, around 28.0 years old, with strong Need for Security tendencies and a notable affinity for FIFA World Cup 2026.
The key figures that characterise the Premier League profile in India.
25.3% are female, 74.7% are male, average age 28.0.
| Metric | Value |
|---|---|
| Female | 25.3% |
| Male | 74.7% |
| Average age | 28.0 |
| Estimated audience size | 10,580,449 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 47% | |
| 20-29 | 31% | |
| 30-39 | 13% | |
| 40-49 | 6% | |
| 50+ | 4% |
of the worldwide Premier League audience comes from India.
| Country | Share |
|---|---|
| United Kingdom | 9.7% |
| United States | 7.3% |
| Brazil | 5.9% |
Where the Premier League audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Mizoram | ~30K | 4.42× | |
| 02 | Meghalaya | ~50K | 4.41× | |
| 03 | Manipur | ~30K | 2.41× | |
| 04 | Nagaland | ~20K | 2.40× | |
| 05 | Goa | ~20K | 2.03× | |
| 06 | Kerala | ~300K | 1.59× | |
| 07 | Tripura | ~20K | 1.34× | |
| 08 | Sikkim | ~6K | 1.25× | |
| 09 | Arunachal Pradesh | ~7K | 1.17× | |
| 10 | Assam | ~80K | 0.75× | |
| 11 | Karnataka | ~200K | 0.73× | |
| 12 | West Bengal | ~200K | 0.72× | |
| 13 | Tamil Nadu | ~200K | 0.61× | |
| 14 | Maharashtra | ~300K | 0.59× | |
| 15 | Jammu and Kashmir | ~20K | 0.46× | |
| 16 | Uttarakhand | ~20K | 0.45× | |
| 17 | Himachal Pradesh | ~20K | 0.37× | |
| 18 | Telangana | ~50K | 0.36× | |
| 19 | Haryana | ~50K | 0.36× | |
| 20 | Punjab (region) | ~50K | 0.33× | |
| 21 | Odisha | ~40K | 0.33× | |
| 22 | Jharkhand | ~30K | 0.32× | |
| 23 | Gujarat | ~80K | 0.29× | |
| 24 | Chhattisgarh | ~20K | 0.26× | |
| 25 | Uttar Pradesh | ~100K | 0.24× | |
| 26 | Rajasthan | ~50K | 0.23× | |
| 27 | Madhya Pradesh | ~40K | 0.22× | |
| 28 | Andhra Pradesh | ~30K | 0.20× | |
| 29 | Bihar | ~30K | 0.16× |
The strongest cross-interests of the Premier League audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | UEFA Europa League | Sports | 2.55× | ||
| 02 | Liverpool F.C. | Sports | 2.26× | ||
| 03 | Bundesliga | Sports | 2.25× | ||
| 04 | Neymar | Sports | 2.15× | ||
| 05 | Manchester United F.C. | Sports | 2.05× | ||
| 06 | FIFA (video game series) | Games | 2.04× | ||
| 07 | UEFA Champions League | Sports | 1.96× | ||
| 08 | Manchester City F.C. | Sports | 1.96× | ||
| 09 | La Liga | Sports | 1.86× | ||
| 10 | FIFA World Cup | Sports | 1.79× | ||
| 11 | FC Barcelona | Sports | 1.79× | ||
| 12 | Al Nassr FC | Sports | 1.69× | ||
| 13 | Real Madrid C.F. | Sports | 1.64× | ||
| 14 | Scorpions (band) | Music & Radio | 1.64× | ||
| 15 | FIFA World Cup 2026 | Sports | 1.62× | ||
| 16 | Cristiano Ronaldo | Sports | 1.59× | ||
| 17 | Mobile game | Games | 1.56× | ||
| 18 | Big Bash League | Sports | 1.56× | ||
| 19 | Jasprit Bumrah | Sports | 1.53× | ||
| 20 | Asia Cup | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.88× | |
| Social Media Usage | JOY | 0.87× | |
| Spirituality | BALANCE | 0.82× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.53× | |
| Convenience Orientation | PREMIUM | 0.54× | |
| Individualism | JOY | 0.56× |
Premier League has an estimated audience of 10,580,449 people in India, concentrated in Maharashtra and Kerala.
25.3% of Premier League fans are female, 74.7% are male, with an average age of 28.0 years.
Premier League fans show strongest brand affinity for FIFA World Cup 2026 (1.62×), FIFA World Cup (1.79×), and Asia Cup (1.5×) over the country average.
Premier League fans in India are most concentrated in Maharashtra (reach ~300K), Kerala (reach ~300K), and West Bengal (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Premier League itself, the audience over-indexes on FIFA World Cup (1.79×), Asia Cup (1.5×), Mobile game (1.56×), and UEFA Champions League (1.96×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Premier League. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.