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Top 100 Sports audiences in India

This curated ranking covers the 100 largest sports audiences in India, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 15k sports audiences tracked in India, the 100 ranked here account for the largest measured audience reach. Indian Premier League, Indian Premier League and India national cricket team lead the list with a combined estimated audience of 701M people. Across all 100 entries the average audience size is 18M, and the largest, Indian Premier League, reaches around 484M people in India. Audience size is the estimated number of unique people in India who actively engage with each sports audience, derived from search demand signals. Rankings reflect search-behavior signals collected across India and are refreshed weekly.

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How to read this list

Rank

Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in India who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in India. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in India, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in India. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
51 Australian Open (golf) 7.5M 43.3 0.0% Golf
52 Golf 7.4M 35.0 18.9% Sport
53 Asia Cup 7.2M 29.4 13.2%
54 Jasprit Bumrah 7.1M 28.1 21.7% Cricket
55 Dream 11 7.1M 28.2 6.6%
56 Sportskeeda 7.1M 28.3 23.2%
57 Shreyas Iyer 7.1M 27.3 8.1% Cricket
58 Men's Fitness 6.8M 32.5 35.4%
59 SA20 6.8M 29.9 22.2% Cricket
60 Strength training 6.6M 32.7 21.8%
61 Rishabh Pant 6.4M 29.9 6.2% Cricket
62 South Australia cricket team 6.3M 24.7 3.2% Cricket
63 Swimming 6.2M 34.0 20.8% Sport
64 ICC - International Cricket Council 6.2M 28.4 22.9% Cricket
65 Fishing reel 6.1M 33.0 17.4%
66 WWE 6M 28.9 11.2% Wrestling
67 Handball 5.9M 30.2 10.0% Sport
68 Ishan Kishan 5.8M 24.7 5.5% Cricket
69 Ravindra Jadeja 5.8M 28.3 22.0% Cricket
70 New Zealand national cricket team 5.7M 30.0 4.8% Cricket
71 Australia national cricket team 5.7M 27.5 24.9% Cricket
72 IPL Cricket 5.6M 26.5 32.0%
73 Joe Root 5.5M 26.3 25.3% Cricket
74 American football 5.5M 31.2 18.7% Sport
75 On 5.5M 33.0 24.4% Running

Want the full picture for any of these audiences?

Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.

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Frequently asked questions

How is this Top 100 list compiled?

Rascasse aggregates anonymized search-behavior signals across India and ranks each sports audience by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest sports audience in India?

Indian Premier League currently leads with an estimated audience of 484M people in India.

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