A data profile of the people who buy, follow and care about NBA in India — modelled from more than twelve digital signal sources. NBA has an estimated audience of 5,052,210 people in India.
The average NBA fan in India is 29.6 years old, more male, and lives primarily in Karnataka.
The audience is concentrated in Karnataka, Maharashtra, Tamil Nadu.
Top brand affinities include Breaking news, Basketball, Thailand, with strongest over-indexing on Breaking news (1.53× the country average).
Demographically, the NBA audience skews more male with an average age of 29.6, and over-indexes on personality traits such as Patriotism, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical NBA fan in India is more male, around 29.6 years old, with strong Patriotism tendencies and a notable affinity for Breaking news.
The key figures that characterise the NBA profile in India.
18.7% are female, 81.3% are male, average age 29.6.
| Metric | Value |
|---|---|
| Female | 18.7% |
| Male | 81.3% |
| Average age | 29.6 |
| Estimated audience size | 5,052,210 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 44% | |
| 20-29 | 27% | |
| 30-39 | 15% | |
| 40-49 | 8% | |
| 50+ | 6% |
of the worldwide NBA audience comes from India.
| Country | Share |
|---|---|
| United States | 30.5% |
| China | 5.6% |
| Philippines | 5.1% |
Where the NBA audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Mizoram | ~10K | 3.61× | |
| 02 | Nagaland | ~9K | 2.63× | |
| 03 | Karnataka | ~200K | 1.93× | |
| 04 | Meghalaya | ~9K | 1.70× | |
| 05 | Manipur | ~10K | 1.60× | |
| 06 | Goa | ~7K | 1.41× | |
| 07 | Telangana | ~90K | 1.30× | |
| 08 | Tamil Nadu | ~100K | 1.20× | |
| 09 | Sikkim | ~3K | 1.16× | |
| 10 | Uttarakhand | ~30K | 1.05× | |
| 11 | Himachal Pradesh | ~20K | 1.04× | |
| 12 | Haryana | ~60K | 0.87× | |
| 13 | Maharashtra | ~200K | 0.85× | |
| 14 | Andhra Pradesh | ~50K | 0.85× | |
| 15 | Punjab (region) | ~50K | 0.81× | |
| 16 | Tripura | ~5K | 0.78× | |
| 17 | Arunachal Pradesh | ~2K | 0.77× | |
| 18 | Kerala | ~50K | 0.71× | |
| 19 | Rajasthan | ~60K | 0.55× | |
| 20 | Gujarat | ~70K | 0.50× | |
| 21 | Assam | ~30K | 0.50× | |
| 22 | Jammu and Kashmir | ~10K | 0.48× | |
| 23 | Jharkhand | ~20K | 0.46× | |
| 24 | Odisha | ~20K | 0.45× | |
| 25 | Uttar Pradesh | ~100K | 0.41× | |
| 26 | Chhattisgarh | ~10K | 0.40× | |
| 27 | Madhya Pradesh | ~40K | 0.37× | |
| 28 | West Bengal | ~60K | 0.36× | |
| 29 | Bihar | ~20K | 0.22× |
The strongest cross-interests of the NBA audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | 7-Eleven | Shopping | 4.78× | ||
| 02 | Super Bowl | Sports | 3.45× | ||
| 03 | Afrikaans | Politics & Society | 3.41× | ||
| 04 | NBA Finals | Sports | 2.79× | ||
| 05 | United Airlines | Travel & Leisure | 2.75× | ||
| 06 | NBA playoffs | Sports | 2.44× | ||
| 07 | American Airlines | Travel & Leisure | 2.29× | ||
| 08 | Bangkok | Travel & Leisure | 2.24× | ||
| 09 | Toyota Hilux | Cars & Mobility | 2.13× | ||
| 10 | Thailand | Travel & Leisure | 1.91× | ||
| 11 | Weather | Home & Garden | 1.85× | ||
| 12 | Bangladesh national cricket team | Sports | 1.77× | ||
| 13 | Basketball | Sports | 1.61× | ||
| 14 | United Nations | Politics & Society | 1.60× | ||
| 15 | Uber | Cars & Mobility | 1.57× | ||
| 16 | Charitable organization | Politics & Society | 1.56× | ||
| 17 | Breaking news | Movies & TV | 1.53× | ||
| 18 | Tractor | Cars & Mobility | 1.52× | ||
| 19 | Agricultural science | Business & Career | 1.50× | ||
| 20 | UC Browser | Technology & Electronics | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.04× | |
| Spirituality | BALANCE | 1.01× | |
| Social Media Usage | JOY | 0.98× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.61× | |
| Design Affinity | PREMIUM | 0.62× | |
| Individualism | JOY | 0.64× |
NBA has an estimated audience of 5,052,210 people in India, concentrated in Karnataka and Maharashtra.
18.7% of NBA fans are female, 81.3% are male, with an average age of 29.6 years.
NBA fans show strongest brand affinity for Breaking news (1.53×), Basketball (1.61×), and Thailand (1.91×) over the country average.
NBA fans in India are most concentrated in Karnataka (reach ~200K), Maharashtra (reach ~200K), and Tamil Nadu (reach ~100K). These three regions account for the largest share of the active audience.
Beyond NBA itself, the audience over-indexes on Basketball (1.61×), Thailand (1.91×), Charitable organization (1.56×), and Tractor (1.52×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for NBA. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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