Indian Premier League Audience in United Kingdom
Indian Premier League has an estimated audience of 14,548,898 people in United Kingdom. 45.0% are female, 55.0% are male, average age 41.8. Top regions: England, Greater London, South East. Top brand affinities: Indian Premier League, India News, Tamil cuisine, South India, The Times of India.
The average Indian Premier League fan in United Kingdom is 41.8 years old, balanced, and lives primarily in England. The audience is concentrated in England, Greater London, South East. Top brand affinities include Indian Premier League, India News, Tamil cuisine, with strongest over-indexing on Indian Premier League (41.21× the country average). Demographically, the Indian Premier League audience skews balanced with an average age of 41.8, and over-indexes on personality traits such as Luxury Orientation, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Sports · Type: Event · Subtype: Cricket
Demographics of Indian Premier League fans
| Metric | Value |
|---|---|
| Female | 45.0% |
| Male | 55.0% |
| Average age | 41.8 |
| Estimated audience size | 14,548,898 |
Audience persona
The typical Indian Premier League fan in United Kingdom is balanced, around 41.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Indian Premier League.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 10,911,674 | 1.76× |
| Greater London | 3,847,183 | 2.03× |
| South East | 2,021,628 | 1.03× |
| North West | 1,549,580 | 1× |
| East of England | 1,418,585 | 1.07× |
| Scotland | 1,023,805 | 0.78× |
| South West | 887,252 | 0.74× |
| East Midlands | 872,236 | 0.85× |
| Yorkshire and the Humber | 745,997 | 0.64× |
| West Midlands | 688,347 | 1.1× |
| Wales | 655,621 | 0.79× |
| North East | 303,886 | 0.54× |
| Northern Ireland | 299,641 | 0.67× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Indian Premier League | 41.21× | Sports |
| India News | 31.67× | News |
| Tamil cuisine | 26.31× | Food & Beverages |
| South India | 18.08× | Travel & Leisure |
| The Times of India | 23.21× | News |
| India national cricket team | 9.99× | Sports |
| Indian subcontinent | 7.66× | Travel & Leisure |
| Gujarati language | 12.88× | Politics & Society |
| Tamil language | 8.73× | Politics & Society |
| Hair removal | 4.39× | Beauty & Wellness |
| Bangladesh | 5.41× | Travel & Leisure |
| India | 3.73× | Travel & Leisure |
| Tamil literature | 31.49× | Literature |
| Indian pop | 18.04× | Music & Radio |
| Mumbai | 5.82× | Travel & Leisure |
| Oneindia Tamil | 30.12× | News |
| NDTV India | 31.7× | Movies & TV |
| India TV | 22.82× | Movies & TV |
| Cultural history | 4.71× | Arts & Culture |
| Pakistan Super League | 11.23× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.48 |
| Individualism | JOY | 1.13 |
| Early Adopter Mentality | POWER | 1.12 |
| Travelling | THRILL | 1.09 |
| Risk Appetite | THRILL | 1.08 |
| Sports Activity | POWER | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 82.2% |
| United States | 3.7% |
| United Arab Emirates | 3.2% |
See Indian Premier League audiences in other countries
More Cricket audiences in United Kingdom
- England cricket team (2,137,546)
- Indian Premier League (2,106,487)
- India national cricket team (1,813,991)
- Pakistan national cricket team (1,550,162)
- Cricket World Cup (1,240,398)
Frequently asked questions
How many fans does Indian Premier League have in United Kingdom?
Indian Premier League has an estimated audience of 14,548,898 people in United Kingdom, concentrated in England and Greater London.
What is the gender split and age of Indian Premier League fans?
45.0% of Indian Premier League fans are female, 55.0% are male, with an average age of 41.8 years.
Which brands do Indian Premier League fans like most?
Indian Premier League fans show strongest brand affinity for Indian Premier League (41.21×), India News (31.67×), and Tamil cuisine (26.31×) over the country average.
Where do Indian Premier League fans live in United Kingdom?
Indian Premier League fans in United Kingdom are most concentrated in England (reach 10,911,674), Greater London (reach 3,847,183), and South East (reach 2,021,628). These three regions account for the largest share of the active audience.
What other brands do Indian Premier League fans also like?
Beyond Indian Premier League itself, the audience over-indexes on India News (31.67×), Tamil cuisine (26.31×), South India (18.08×), and The Times of India (23.21×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Indian Premier League. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.