Indian Premier League Audience in Germany
Indian Premier League has an estimated audience of 2,942,371 people in Germany. 37.5% are female, 62.5% are male, average age 33.4. Top regions: Bayern, Nordrhein-Westfalen, Hessen. Top brand affinities: Indian Premier League, Non-fiction books, Dog harness, Beauty & Fashion, Apple TV.
The average Indian Premier League fan in Germany is 33.4 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Hessen. Top brand affinities include Indian Premier League, Non-fiction books, Dog harness, with strongest over-indexing on Indian Premier League (63.76× the country average). Demographically, the Indian Premier League audience skews more male with an average age of 33.4, and over-indexes on personality traits such as Career Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Event · Subtype: Cricket
Demographics of Indian Premier League fans
| Metric | Value |
|---|---|
| Female | 37.5% |
| Male | 62.5% |
| Average age | 33.4 |
| Estimated audience size | 2,942,371 |
Audience persona
The typical Indian Premier League fan in Germany is more male, around 33.4 years old, with strong Career Orientation tendencies and a notable affinity for Indian Premier League.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 660,571 | 1.4× |
| Nordrhein-Westfalen | 535,138 | 0.83× |
| Hessen | 510,369 | 2.28× |
| Baden-Württemberg | 452,465 | 1.13× |
| Berlin | 252,458 | 1.92× |
| Niedersachsen | 156,998 | 0.55× |
| Sachsen | 128,337 | 0.89× |
| Rheinland-Pfalz | 122,974 | 0.83× |
| Hamburg | 84,269 | 1.27× |
| Sachsen-Anhalt | 70,794 | 0.93× |
| Brandenburg | 65,268 | 0.72× |
| Thüringen | 59,875 | 0.8× |
| Schleswig-Holstein | 48,574 | 0.46× |
| Bremen | 27,148 | 1.08× |
| Mecklenburg-Vorpommern | 23,360 | 0.42× |
| Saarland | 18,527 | 0.51× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Indian Premier League | 63.76× | Sports |
| Non-fiction books | 19.23× | Literature |
| Dog harness | 11.69× | Pets & Animals |
| Beauty & Fashion | 17.79× | Beauty & Wellness |
| Apple TV | 13.58× | Movies & TV |
| Videotelephony | 13.76× | Technology & Electronics |
| Smart TV | 13.96× | Technology & Electronics |
| FIFA World Cup | 5.3× | Sports |
| Chennai Super Kings | 37.47× | Sports |
| ITunes | 10.72× | Music & Radio |
| Fast fashion | 9.41× | Fashion & Accessoires |
| Strategy games | 8.69× | Games |
| Display device | 8.27× | Technology & Electronics |
| Detective fiction | 9.21× | Literature |
| Family car | 7.13× | Cars & Mobility |
| Neymar | 11.48× | Sports |
| Real Madrid C.F. | 4.04× | Sports |
| India national cricket team | 16.21× | Sports |
| Infant bed | 8.6× | Home & Garden |
| Western swing | 18.34× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.64 |
| Risk Appetite | THRILL | 1.61 |
| Travelling | THRILL | 1.59 |
| Urban Lifestyle | OPEN | 1.2 |
| Patriotism | CONSERVATISM | 1.2 |
| Social Media Usage | JOY | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 82.2% |
| United States | 3.7% |
| United Arab Emirates | 3.2% |
See Indian Premier League audiences in other countries
More Cricket audiences in Germany
- India national cricket team (821,058)
- Indian Premier League (735,132)
- Pakistan national cricket team (521,351)
- Cricket World Cup (485,166)
- Chennai Super Kings (354,691)
Frequently asked questions
How many fans does Indian Premier League have in Germany?
Indian Premier League has an estimated audience of 2,942,371 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Indian Premier League fans?
37.5% of Indian Premier League fans are female, 62.5% are male, with an average age of 33.4 years.
Which brands do Indian Premier League fans like most?
Indian Premier League fans show strongest brand affinity for Indian Premier League (63.76×), Non-fiction books (19.23×), and Dog harness (11.69×) over the country average.
Where do Indian Premier League fans live in Germany?
Indian Premier League fans in Germany are most concentrated in Bayern (reach 660,571), Nordrhein-Westfalen (reach 535,138), and Hessen (reach 510,369). These three regions account for the largest share of the active audience.
What other brands do Indian Premier League fans also like?
Beyond Indian Premier League itself, the audience over-indexes on Non-fiction books (19.23×), Dog harness (11.69×), Beauty & Fashion (17.79×), and Apple TV (13.58×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Indian Premier League. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.