A data profile of the people who buy, follow and care about Season in United Kingdom — modelled from more than twelve digital signal sources. Season has an estimated audience of 6,358,074 people in United Kingdom.
The average Season fan in United Kingdom is 44.4 years old, more female, and lives primarily in England.
The audience is concentrated in England, East of England, South East.
Top brand affinities include Hobby, Kitchen, Aldi, with strongest over-indexing on Hobby (1.88× the country average).
Demographically, the Season audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Price Sensitivity, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Season fan in United Kingdom is more female, around 44.4 years old, with strong Price Sensitivity tendencies and a notable affinity for Hobby.
The key figures that characterise the Season profile in United Kingdom.
71.0% are female, 29.0% are male, average age 44.4.
| Metric | Value |
|---|---|
| Female | 71.0% |
| Male | 29.0% |
| Average age | 44.4 |
| Estimated audience size | 6,358,074 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 15% | |
| 30-39 | 17% | |
| 40-49 | 24% | |
| 50+ | 33% |
of the worldwide Season audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 31.9% |
| United Kingdom | 6.6% |
| Japan | 5.5% |
Where the Season audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | East Midlands | ~700K | 1.61× | |
| 02 | East of England | ~800K | 1.40× | |
| 03 | Wales | ~400K | 1.20× | |
| 04 | West Midlands | ~300K | 1.18× | |
| 05 | Yorkshire and the Humber | ~600K | 1.14× | |
| 06 | Scotland | ~600K | 0.97× | |
| 07 | Northern Ireland | ~200K | 0.96× | |
| 08 | South East | ~800K | 0.92× | |
| 09 | England | ~5M | 0.87× | |
| 10 | North East | ~200K | 0.78× | |
| 11 | South West | ~400K | 0.68× | |
| 12 | North West | ~300K | 0.42× |
The strongest cross-interests of the Season audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mother's Day | Kids & Family | 2.44× | ||
| 02 | Hot tub | Home & Garden | 2.33× | ||
| 03 | Refrigerator | Home & Garden | 2.17× | ||
| 04 | Volunteering | Politics & Society | 2.10× | ||
| 05 | TK Maxx | Shopping | 2.06× | ||
| 06 | Wikipedia | Internet & Social Media | 1.91× | ||
| 07 | Hobby | Home & Garden | 1.88× | ||
| 08 | Daily Star (United Kingdom) | News | 1.83× | ||
| 09 | Esso | Cars & Mobility | 1.80× | ||
| 10 | Aldi | Shopping | 1.76× | ||
| 11 | Distilled beverage | Food & Beverages | 1.75× | ||
| 12 | Kitchen | Home & Garden | 1.67× | ||
| 13 | IKEA | Home & Garden | 1.67× | ||
| 14 | William Hill (bookmaker) | Games | 1.60× | ||
| 15 | Internet & Social Media | 1.57× | |||
| 16 | Discount stores | Shopping | 1.55× | ||
| 17 | Shopping malls | Shopping | 1.54× | ||
| 18 | Weddings | Kids & Family | 1.53× | ||
| 19 | TripAdvisor | Travel & Leisure | 1.52× | ||
| 20 | H&M | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.30× | |
| Convenience Orientation | PREMIUM | 1.30× | |
| Sustainability | BALANCE | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.84× | |
| Community Orientation | OPEN | 0.86× | |
| Risk Appetite | THRILL | 0.91× |
Season has an estimated audience of 6,358,074 people in United Kingdom, concentrated in England and East of England.
71.0% of Season fans are female, 29.0% are male, with an average age of 44.4 years.
Season fans show strongest brand affinity for Hobby (1.88×), Kitchen (1.67×), and Aldi (1.76×) over the country average.
Season fans in United Kingdom are most concentrated in England (reach ~5M), East of England (reach ~800K), and South East (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Season itself, the audience over-indexes on Kitchen (1.67×), Aldi (1.76×), Volunteering (2.1×), and TK Maxx (2.06×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Season. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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