A data profile of the people who buy, follow and care about Parenthood in Germany — modelled from more than twelve digital signal sources. Parenthood has an estimated audience of 359,947 people in Germany.
The average Parenthood fan in Germany is 32.0 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Audrey Tautou, Kristen Wiig, Public aquarium, with strongest over-indexing on Audrey Tautou (121.44× the country average).
Demographically, the Parenthood audience skews more female with an average age of 32.0, and over-indexes on personality traits such as Individualism, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Parenthood fan in Germany is more female, around 32.0 years old, with strong Individualism tendencies and a notable affinity for Audrey Tautou.
The key figures that characterise the Parenthood profile in Germany.
70.8% are female, 29.2% are male, average age 32.0.
| Metric | Value |
|---|---|
| Female | 70.8% |
| Male | 29.2% |
| Average age | 32.0 |
| Estimated audience size | 359,947 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 37% | |
| 20-29 | 24% | |
| 30-39 | 19% | |
| 40-49 | 11% | |
| 50+ | 9% |
of the worldwide Parenthood audience comes from Germany.
| Country | Share |
|---|---|
| United States | 35.6% |
| United Kingdom | 7.4% |
| Germany | 6.1% |
Where the Parenthood audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Saarland | ~6K | 1.18× | |
| 02 | Schleswig-Holstein | ~20K | 1.16× | |
| 03 | Rheinland-Pfalz | ~20K | 1.14× | |
| 04 | Nordrhein-Westfalen | ~100K | 1.13× | |
| 05 | Niedersachsen | ~50K | 1.12× | |
| 06 | Berlin | ~20K | 1.10× | |
| 07 | Brandenburg | ~10K | 1.05× | |
| 08 | Bremen | ~4K | 1.05× | |
| 09 | Hamburg | ~10K | 0.98× | |
| 10 | Hessen | ~30K | 0.97× | |
| 11 | Mecklenburg-Vorpommern | ~8K | 0.96× | |
| 12 | Sachsen-Anhalt | ~10K | 0.92× | |
| 13 | Bayern | ~60K | 0.86× | |
| 14 | Baden-Württemberg | ~50K | 0.82× | |
| 15 | Thüringen | ~9K | 0.79× | |
| 16 | Sachsen | ~20K | 0.78× |
The strongest cross-interests of the Parenthood audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Audrey Tautou | Movies & TV | 121.44× | ||
| 02 | Zwitsal | Beauty & Wellness | 59.73× | ||
| 03 | Surrogates | Movies & TV | 52.01× | ||
| 04 | Kristen Wiig | Movies & TV | 47.58× | ||
| 05 | HTW Berlin | Business & Career | 46.66× | ||
| 06 | Public aquarium | Travel & Leisure | 41.35× | ||
| 07 | PAOK FC | Sports | 35.47× | ||
| 08 | Olympiacos F.C. | Sports | 23.80× | ||
| 09 | Granit Xhaka | Sports | 19.43× | ||
| 10 | Babysitting | Kids & Family | 18.96× | ||
| 11 | Giannis Antetokounmpo | Sports | 18.54× | ||
| 12 | Thessaloniki | Travel & Leisure | 14.84× | ||
| 13 | James McAvoy | Movies & TV | 13.06× | ||
| 14 | Modern Family | Movies & TV | 11.70× | ||
| 15 | Mr. Bean | Movies & TV | 11.19× | ||
| 16 | Judy Garland | Movies & TV | 11.11× | ||
| 17 | Matthew McConaughey | Movies & TV | 10.42× | ||
| 18 | Educational toy | Kids & Family | 5.90× | ||
| 19 | 3. Liga | Sports | 3.86× | ||
| 20 | Hugendubel | Shopping | 3.10× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 2.50× | |
| Risk Appetite | THRILL | 1.92× | |
| Extroversion | THRILL | 1.60× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.54× | |
| DIY Mentality | THRILL | 0.56× | |
| Spirituality | BALANCE | 0.60× |
Parenthood has an estimated audience of 359,947 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
70.8% of Parenthood fans are female, 29.2% are male, with an average age of 32.0 years.
Parenthood fans show strongest brand affinity for Audrey Tautou (121.44×), Kristen Wiig (47.58×), and Public aquarium (41.35×) over the country average.
Parenthood fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.
Beyond Parenthood itself, the audience over-indexes on Kristen Wiig (47.58×), Public aquarium (41.35×), Surrogates (52.01×), and Giannis Antetokounmpo (18.54×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Parenthood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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