Babysitting Audience in Germany
Babysitting has an estimated audience of 382,313 people in Germany. 80.1% are female, 19.9% are male, average age 37.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Barbie, Parenthood, Infant bodysuit, Serious Black, Baby food.
The average Babysitting fan in Germany is 37.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Barbie, Parenthood, Infant bodysuit, with strongest over-indexing on Barbie (4.5× the country average). Demographically, the Babysitting audience skews more female with an average age of 37.0, and over-indexes on personality traits such as LGBTQ+ Identity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic
Demographics of Babysitting fans
| Metric | Value |
|---|---|
| Female | 80.1% |
| Male | 19.9% |
| Average age | 37.0 |
| Estimated audience size | 382,313 |
Audience persona
The typical Babysitting fan in Germany is more female, around 37.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Barbie.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 99,712 | 1.19× |
| Bayern | 70,252 | 1.14× |
| Baden-Württemberg | 62,649 | 1.2× |
| Niedersachsen | 41,060 | 1.11× |
| Hessen | 34,121 | 1.17× |
| Berlin | 25,501 | 1.49× |
| Rheinland-Pfalz | 20,893 | 1.09× |
| Sachsen | 16,080 | 0.86× |
| Schleswig-Holstein | 13,811 | 1.01× |
| Brandenburg | 11,259 | 0.95× |
| Hamburg | 10,113 | 1.17× |
| Sachsen-Anhalt | 6,535 | 0.66× |
| Thüringen | 5,886 | 0.6× |
| Mecklenburg-Vorpommern | 4,542 | 0.62× |
| Saarland | 4,276 | 0.91× |
| Bremen | 3,287 | 1.01× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Barbie | 4.5× | Movies & TV |
| Parenthood | 18.96× | Movies & TV |
| Infant bodysuit | 5.84× | Kids & Family |
| Serious Black | 24.35× | Music & Radio |
| Baby food | 3.88× | Kids & Family |
| BabyOne | 6.09× | Kids & Family |
| Baby Buggy | 13.52× | Kids & Family |
| Gala | 2.33× | News |
| Pre-kindergarten | 4× | Kids & Family |
| Ernsting's family | 3.54× | Shopping |
| FireHouse (band) | 31.09× | Music & Radio |
| Child safety seat | 4.66× | Kids & Family |
| Powdered milk | 6.41× | Kids & Family |
| Parental leave | 4.37× | Kids & Family |
| Montessori education | 5.87× | Business & Career |
| Babywalz | 4.96× | Kids & Family |
| Infant bed | 4.67× | Home & Garden |
| Bonprix | 2.46× | Shopping |
| Gute Zeiten, schlechte Zeiten | 2.42× | Movies & TV |
| C&A | 2.29× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.96 |
| Pet Ownership | JOY | 1.48 |
| Sustainability | BALANCE | 1.41 |
| Healthy Lifestyle | BALANCE | 1.41 |
| Family Orientation | CONSERVATISM | 1.34 |
| Sports Activity | POWER | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.2% |
| Japan | 13.3% |
| India | 5.3% |
See Babysitting audiences in other countries
More Kids & Family audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Babysitting have in Germany?
Babysitting has an estimated audience of 382,313 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Babysitting fans?
80.1% of Babysitting fans are female, 19.9% are male, with an average age of 37.0 years.
Which brands do Babysitting fans like most?
Babysitting fans show strongest brand affinity for Barbie (4.5×), Parenthood (18.96×), and Infant bodysuit (5.84×) over the country average.
Where do Babysitting fans live in Germany?
Babysitting fans in Germany are most concentrated in Nordrhein-Westfalen (reach 99,712), Bayern (reach 70,252), and Baden-Württemberg (reach 62,649). These three regions account for the largest share of the active audience.
What other brands do Babysitting fans also like?
Beyond Babysitting itself, the audience over-indexes on Parenthood (18.96×), Infant bodysuit (5.84×), Serious Black (24.35×), and Baby food (3.88×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Babysitting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.