Rascasse Audience Intelligence

Babysitting Audience in Germany

A data profile of the people who buy, follow and care about Babysitting in Germany — modelled from more than twelve digital signal sources. Babysitting has an estimated audience of 382,313 people in Germany.

#5413among Topic in Germany#293in Kids & Family

The average Babysitting fan in Germany is 37.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Serious Black, Barbie, Infant bodysuit, with strongest over-indexing on Serious Black (24.35× the country average).

Demographically, the Babysitting audience skews more female with an average age of 37.0, and over-indexes on personality traits such as Family Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Babysitting fan in Germany is more female, around 37.0 years old, with strong Family Orientation tendencies and a notable affinity for Serious Black.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Babysitting profile in Germany.

Audience size
382K
in Germany
Gender
80.1%♀
19.9% male
Age
37.0
average years
Country rank
#14532
Topic in Germany
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Babysitting fans

80.1% are female, 19.9% are male, average age 37.0.

Fig. 02

Gender split

80.1%
Female
19.9%
Male
Demographic split for Babysitting audience in Germany
MetricValue
Female80.1%
Male19.9%
Average age37.0
Estimated audience size382,313
Fig. 03

Age distribution

Ø 37.0
average years
Age distribution of the Babysitting audience in Germany
Age bracketShare%
16-1918%
20-2926%
30-3927%
40-4916%
50+13%
Fig. 04

Worldwide distribution

4.0%

of the worldwide Babysitting audience comes from Germany.

Worldwide audience distribution share by country for Babysitting
CountryShare
United States19.2%
Japan13.3%
India5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Babysitting audience in Germany is strongest.

Fig. 05

Top regions by affinity

Babysitting fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~20K1.36×
02Baden-Württemberg~60K1.16×
03Nordrhein-Westfalen~90K1.13×
04Hessen~30K1.13×
05Bayern~70K1.10×
06Hamburg~9K1.09×
07Niedersachsen~40K1.06×
08Rheinland-Pfalz~20K1.05×
09Bremen~3K1.04×
10Schleswig-Holstein~10K1.03×
11Saarland~5K0.99×
12Brandenburg~10K0.98×
13Sachsen~20K0.90×
14Sachsen-Anhalt~9K0.86×
15Mecklenburg-Vorpommern~6K0.86×
16Thüringen~8K0.85×
Fig. 06

Affinity by region

Affinity by region — Babysitting, Germany
0.85×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Babysitting audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Babysitting audience
#·InterestCategoryAffinity×
01FireHouse (band)Music & Radio31.09×
02Serious BlackMusic & Radio24.35×
03InductionMusic & Radio24.35×
04ParenthoodMovies & TV18.96×
05Baby BuggyKids & Family13.52×
06Powdered milkKids & Family6.41×
07BabyOneKids & Family6.09×
08Montessori educationBusiness & Career5.87×
09Infant bodysuitKids & Family5.84×
10BabywalzKids & Family4.96×
11Infant bedHome & Garden4.67×
12Child safety seatKids & Family4.66×
13BarbieMovies & TV4.50×
14Parental leaveKids & Family4.37×
15Pre-kindergartenKids & Family4.00×
16Baby foodKids & Family3.88×
17Ernsting's familyShopping3.54×
18Child careKids & Family3.16×
19BonprixShopping2.46×
20Gute Zeiten, schlechte ZeitenMovies & TV2.42×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Babysitting audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Babysitting audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.62×
Community OrientationOPEN1.34×
CreativityOPEN1.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Babysitting audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.64×
Luxury OrientationPREMIUM0.70×
PatriotismCONSERVATISM0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Babysitting have in Germany?

Babysitting has an estimated audience of 382,313 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Babysitting fans?

80.1% of Babysitting fans are female, 19.9% are male, with an average age of 37.0 years.

03

Which brands do Babysitting fans like most?

Babysitting fans show strongest brand affinity for Serious Black (24.35×), Barbie (4.5×), and Infant bodysuit (5.84×) over the country average.

04

Where do Babysitting fans live in Germany?

Babysitting fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Babysitting fans also like?

Beyond Babysitting itself, the audience over-indexes on Barbie (4.5×), Infant bodysuit (5.84×), Parenthood (18.96×), and Baby food (3.88×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in Germany

See Babysitting audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Babysitting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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