A data profile of the people who buy, follow and care about Indie rock in United Kingdom — modelled from more than twelve digital signal sources. Indie rock has an estimated audience of 7,140,156 people in United Kingdom.
The average Indie rock fan in United Kingdom is 38.2 years old, balanced, and lives primarily in England.
The audience is concentrated in England, Scotland, South East.
Top brand affinities include Wikipedia, Ryanair, Harrods, with strongest over-indexing on Wikipedia (2.01× the country average).
Demographically, the Indie rock audience skews balanced with an average age of 38.2, and over-indexes on personality traits such as Tradition, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Indie rock fan in United Kingdom is balanced, around 38.2 years old, with strong Tradition tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Indie rock profile in United Kingdom.
49.6% are female, 50.4% are male, average age 38.2.
| Metric | Value |
|---|---|
| Female | 49.6% |
| Male | 50.4% |
| Average age | 38.2 |
| Estimated audience size | 7,140,156 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 22% | |
| 30-39 | 18% | |
| 40-49 | 19% | |
| 50+ | 19% |
of the worldwide Indie rock audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 23.7% |
| Japan | 8.6% |
| China | 6.3% |
Where the Indie rock audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Scotland | ~1M | 1.51× | |
| 02 | Yorkshire and the Humber | ~700K | 1.29× | |
| 03 | West Midlands | ~400K | 1.22× | |
| 04 | North East | ~300K | 1.10× | |
| 05 | South West | ~600K | 0.97× | |
| 06 | South East | ~900K | 0.95× | |
| 07 | East Midlands | ~500K | 0.94× | |
| 08 | Wales | ~400K | 0.92× | |
| 09 | Northern Ireland | ~200K | 0.91× | |
| 10 | East of England | ~600K | 0.90× | |
| 11 | North West | ~600K | 0.79× | |
| 12 | England | ~5M | 0.77× |
The strongest cross-interests of the Indie rock audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | La Roche-Posay | Beauty & Wellness | 3.73× | ||
| 02 | Calvin Klein | Fashion & Accessoires | 2.14× | ||
| 03 | Glastonbury Festival | Music & Radio | 2.13× | ||
| 04 | Britpop | Music & Radio | 2.11× | ||
| 05 | Livemusic | Music & Radio | 2.06× | ||
| 06 | French Bulldog | Pets & Animals | 2.05× | ||
| 07 | Wikipedia | Internet & Social Media | 2.01× | ||
| 08 | Kitchenware | Home & Garden | 1.98× | ||
| 09 | Golden Retriever | Pets & Animals | 1.87× | ||
| 10 | Sketch comedy | Movies & TV | 1.81× | ||
| 11 | Folk music | Music & Radio | 1.74× | ||
| 12 | Art museum | Arts & Culture | 1.72× | ||
| 13 | Beetlejuice | Movies & TV | 1.61× | ||
| 14 | Urban Outfitters | Shopping | 1.60× | ||
| 15 | Ryanair | Travel & Leisure | 1.58× | ||
| 16 | Harrods | Shopping | 1.57× | ||
| 17 | Philanthropy | Arts & Culture | 1.56× | ||
| 18 | Satire | Literature | 1.55× | ||
| 19 | Designer clothing | Fashion & Accessoires | 1.55× | ||
| 20 | Pet store | Pets & Animals | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.39× | |
| Community Orientation | OPEN | 1.32× | |
| Early Adopter Mentality | POWER | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.79× | |
| Price Sensitivity | PREMIUM | 0.80× | |
| Quality Awareness | PREMIUM | 0.87× |
Indie rock has an estimated audience of 7,140,156 people in United Kingdom, concentrated in England and Scotland.
49.6% of Indie rock fans are female, 50.4% are male, with an average age of 38.2 years.
Indie rock fans show strongest brand affinity for Wikipedia (2.01×), Ryanair (1.58×), and Harrods (1.57×) over the country average.
Indie rock fans in United Kingdom are most concentrated in England (reach ~5M), Scotland (reach ~1M), and South East (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Indie rock itself, the audience over-indexes on Ryanair (1.58×), Harrods (1.57×), Livemusic (2.06×), and Kitchenware (1.98×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Indie rock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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