Indie rock Audience in Mexico
Indie rock has an estimated audience of 4,239,874 people in Mexico. 50.6% are female, 49.4% are male, average age 27.6. Top brand affinities: Shopping and fashion, Costa Rica, Game consoles, Catholic Church, Sarcasm.
Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (263.05× the country average). Demographically, the Indie rock audience skews balanced with an average age of 27.6, and over-indexes on personality traits such as Spirituality, Travelling.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Indie rock fans
| Metric | Value |
|---|---|
| Female | 50.6% |
| Male | 49.4% |
| Average age | 27.6 |
| Estimated audience size | 4,239,874 |
Audience persona
The typical Indie rock fan in Mexico is balanced, around 27.6 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
Top brand affinities of Indie rock fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Shopping and fashion | 263.05× | Shopping |
| Costa Rica | 464.43× | Travel & Leisure |
| Game consoles | 159.67× | Technology & Electronics |
| Catholic Church | 113.61× | Politics & Society |
| Sarcasm | 89.05× | Politics & Society |
| Exfoliation (cosmetology) | 190.12× | Beauty & Wellness |
| Mobile game | 68.89× | Games |
| Travel agency | 70.62× | Travel & Leisure |
| Banana | 60.39× | Food & Beverages |
| Valentine's Day | 108.4× | Kids & Family |
| El País | 58.34× | News |
| Broadcasting of sports events | 74.72× | Movies & TV |
| Dentistry | 53.22× | Business & Career |
| Love & Sex | 69.55× | Kids & Family |
| Freeware | 31.73× | Technology & Electronics |
| Sexology | 38.89× | Kids & Family |
| Papaya | 42.99× | Food & Beverages |
| Daily Horoscope | 428.91× | Internet & Social Media |
| Pokémon Trading Card Game | 723.64× | Games |
| Breastfeeding | 33.78× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 23.54 |
| Travelling | THRILL | 18.39 |
| Urban Lifestyle | OPEN | 4.15 |
| Risk Appetite | THRILL | 2.65 |
| Mindfulness | BALANCE | 1.47 |
| Patriotism | CONSERVATISM | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.7% |
| Japan | 8.6% |
| China | 6.3% |
See Indie rock audiences in other countries
More Musical genre audiences in Mexico
- Pop music (12,088,327)
- Rock music (10,939,947)
- Hip hop music (9,852,411)
- Latin music (genre) (9,610,503)
- Latin pop (9,176,250)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Indie rock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.