Indie rock Audience in Mexico
Indie rock has an estimated audience of 4,239,874 people in Mexico. 50.6% are female, 49.4% are male, average age 27.6. Top brand affinities: Wattpad, Pedro Pascal, Catholic Church, Sarcasm, Banana.
Top brand affinities include Wattpad, Pedro Pascal, Catholic Church, with strongest over-indexing on Wattpad (3.7× the country average). Demographically, the Indie rock audience skews balanced with an average age of 27.6, and over-indexes on personality traits such as Spirituality, Risk Appetite.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Indie rock fans
| Metric | Value |
|---|---|
| Female | 50.6% |
| Male | 49.4% |
| Average age | 27.6 |
| Estimated audience size | 4,239,874 |
Audience persona
The typical Indie rock fan in Mexico is balanced, around 27.6 years old, with strong Spirituality tendencies and a notable affinity for Wattpad.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Wattpad | 3.7× | Internet & Social Media |
| Pedro Pascal | 2.93× | Movies & TV |
| Catholic Church | 2.38× | Politics & Society |
| Sarcasm | 2.82× | Politics & Society |
| Banana | 2.52× | Food & Beverages |
| Game consoles | 1.87× | Technology & Electronics |
| Travel agency | 2.31× | Travel & Leisure |
| MSN | 1.93× | News |
| El País | 2.38× | News |
| Dentistry | 2.32× | Business & Career |
| Freeware | 2.24× | Technology & Electronics |
| Broadcasting of sports events | 2.88× | Movies & TV |
| Papaya | 3.09× | Food & Beverages |
| Sexology | 2.59× | Kids & Family |
| captain america | 2.76× | Movies & TV |
| Robert Redford | 3.51× | Movies & TV |
| Cinnamoroll | 3.42× | Movies & TV |
| Canva | 3.24× | Technology & Electronics |
| High school | 2.47× | Business & Career |
| BTS | 1.65× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.22 |
| Risk Appetite | THRILL | 1.21 |
| Travelling | THRILL | 1.11 |
| Urban Lifestyle | OPEN | 1.04 |
| Extroversion | THRILL | 1.01 |
| Social Media Usage | JOY | 0.95 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.7% |
| Japan | 8.6% |
| China | 6.3% |
See Indie rock audiences in other countries
More Musical genre audiences in Mexico
- Pop music (12,088,327)
- Rock music (10,939,947)
- Hip hop music (9,852,411)
- Latin music (genre) (9,610,503)
- Latin pop (9,176,250)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Indie rock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.