Rascasse Audience Intelligence

Indie rock Audience in United States

A data profile of the people who buy, follow and care about Indie rock in United States — modelled from more than twelve digital signal sources. Indie rock has an estimated audience of 30,581,080 people in United States.

#26among Musical genre in United States#624among Topic in United States#53in Music & Radio

The average Indie rock fan in United States is 33.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Do it yourself (DIY), Spirit Halloween, Electric guitar, with strongest over-indexing on Do it yourself (DIY) (1.55× the country average).

Demographically, the Indie rock audience skews balanced with an average age of 33.3, and over-indexes on personality traits such as Patriotism, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Indie rock fan in United States is balanced, around 33.3 years old, with strong Patriotism tendencies and a notable affinity for Do it yourself (DIY).

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Indie rock profile in United States.

Audience size
30.6M
in United States
Gender
48.7%♀
51.3% male
Age
33.3
average years
Country rank
#899
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Indie rock fans

48.7% are female, 51.3% are male, average age 33.3.

Fig. 02

Gender split

48.7%
Female
51.3%
Male
Demographic split for Indie rock audience in United States
MetricValue
Female48.7%
Male51.3%
Average age33.3
Estimated audience size30,581,080
Fig. 03

Age distribution

Ø 33.3
average years
Age distribution of the Indie rock audience in United States
Age bracketShare%
16-1937%
20-2921%
30-3916%
40-4914%
50+12%
Fig. 04

Worldwide distribution

23.7%

of the worldwide Indie rock audience comes from United States.

Worldwide audience distribution share by country for Indie rock
CountryShare
United States23.7%
Japan8.6%
China6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Indie rock audience in United States is strongest.

Fig. 05

Top regions by affinity

Indie rock fans by region: top regions in United States
#RegionReachAffinity×
01California~4M1.24×
02Utah~300K1.16×
03Oregon~400K1.11×
04Washington~700K1.09×
05Oklahoma~400K1.09×
06Arizona~700K1.08×
07Nevada~300K1.08×
08Illinois~1M1.07×
09Texas~2.5M1.04×
10North Carolina~1M1.04×
11Massachusetts~600K1.03×
12Indiana~600K1.03×
13Hawaii~100K1.02×
14South Dakota~70K1.02×
15Virginia~800K1.01×
16Nebraska~200K1.01×
17Pennsylvania~1M1.00×
18Missouri~500K1.00×
19Connecticut~300K1.00×
20Arkansas~300K1.00×
21Washington, District of Columbia~90K1.00×
22Montana~80K1.00×
23New York~1.5M0.99×
24Georgia~900K0.99×
25Maryland~500K0.99×
26Iowa~200K0.99×
27New Mexico~200K0.99×
28Vermont~50K0.99×
29New Jersey~800K0.98×
30Colorado~500K0.98×
31Wisconsin~500K0.98×
32Minnesota~400K0.98×
33Kansas~200K0.98×
34Idaho~200K0.98×
35New Hampshire~100K0.98×
36Rhode Island~100K0.98×
37Alaska~60K0.98×
38North Dakota~60K0.98×
39Ohio~900K0.97×
40Maine~100K0.97×
41Kentucky~400K0.95×
42West Virginia~100K0.95×
43Michigan~800K0.94×
44Tennessee~600K0.94×
45South Carolina~400K0.94×
46Delaware~80K0.93×
47Louisiana~400K0.92×
48Alabama~400K0.90×
49Mississippi~200K0.90×
50Florida~2M0.89×
Fig. 06

Affinity by region

Affinity by region — Indie rock, United States
0.89×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Indie rock audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Indie rock audience
#·InterestCategoryAffinity×
01BritpopMusic & Radio3.07×
02Spirit HalloweenKids & Family2.72×
03Progressive rockMusic & Radio2.39×
04Electric guitarMusic & Radio2.17×
05Anime conventionLiterature2.08×
06High schoolBusiness & Career2.02×
07House musicMusic & Radio1.86×
08Dog walkingPets & Animals1.78×
09French BulldogPets & Animals1.78×
10PianoMusic & Radio1.76×
11Natural skin careBeauty & Wellness1.76×
12Acoustic guitarMusic & Radio1.75×
13Labrador RetrieverPets & Animals1.68×
14ReggaetonMusic & Radio1.65×
15Scooby-DooMovies & TV1.62×
16TwitchGames1.56×
17Do it yourself (DIY)Home & Garden1.55×
18RadioTechnology & Electronics1.53×
19Musical instrumentMusic & Radio1.52×
20Subscription business modelShopping1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Indie rock audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Indie rock audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.39×
SustainabilityBALANCE1.19×
SpiritualityBALANCE1.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Indie rock audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.76×
Need for SecurityCONSERVATISM0.85×
Quality AwarenessPREMIUM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Indie rock have in United States?

Indie rock has an estimated audience of 30,581,080 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Indie rock fans?

48.7% of Indie rock fans are female, 51.3% are male, with an average age of 33.3 years.

03

Which brands do Indie rock fans like most?

Indie rock fans show strongest brand affinity for Do it yourself (DIY) (1.55×), Spirit Halloween (2.72×), and Electric guitar (2.17×) over the country average.

04

Where do Indie rock fans live in United States?

Indie rock fans in United States are most concentrated in California (reach ~4M), Texas (reach ~2.5M), and Florida (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Indie rock fans also like?

Beyond Indie rock itself, the audience over-indexes on Spirit Halloween (2.72×), Electric guitar (2.17×), High school (2.02×), and Musical instrument (1.52×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Indie rock audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Indie rock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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