Indie rock Audience in United States

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Indie rock has an estimated audience of 30,581,080 people in United States. 48.7% are female, 51.3% are male, average age 33.3. Top regions: California, Texas, Florida. Top brand affinities: Vocal harmony, Grinch, Goop, Historic site, Governor of Michigan.

The average Indie rock fan in United States is 33.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Vocal harmony, Grinch, Goop, with strongest over-indexing on Vocal harmony (12.32× the country average). Demographically, the Indie rock audience skews balanced with an average age of 33.3, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

Demographics of Indie rock fans

Demographic split for Indie rock audience in United States
MetricValue
Female48.7%
Male51.3%
Average age33.3
Estimated audience size30,581,080

Audience persona

The typical Indie rock fan in United States is balanced, around 33.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Vocal harmony.

Top regions in United States

Top regions ranked by reach for Indie rock in United States
RegionReachAffinity
California4,402,5301.31×
Texas2,797,1651.06×
Florida1,960,3380.95×
New York1,802,5081.05×
Illinois1,117,1471.1×
Pennsylvania1,045,0351.01×
North Carolina965,2581.05×
Ohio956,5341.02×
Georgia955,0371.01×
New Jersey787,2651.01×
Michigan767,9970.96×
Virginia764,6731.03×
Washington739,5371.21×
Arizona669,2031.07×
Massachusetts608,1771.01×
Indiana583,9221.05×
Tennessee576,7980.94×
Maryland525,3881×
Missouri500,1611.01×
Colorado493,6971.02×
Wisconsin461,6761×
Minnesota442,2561.01×
Oregon414,8671.18×
South Carolina407,5280.89×
Oklahoma375,4271.11×
Kentucky357,8400.93×
Alabama357,6380.84×
Louisiana347,9050.88×
Nevada346,0731.17×
Utah330,7941.21×
Connecticut314,5451.03×
Arkansas241,8190.96×
Iowa231,5300.92×
Kansas217,9390.9×
Mississippi210,9560.84×
Idaho153,0401×
New Mexico148,7980.97×
Nebraska135,9810.89×
Hawaii133,8061.02×
West Virginia129,2110.91×
New Hampshire120,3511×
Washington, District of Columbia98,2661.07×
Maine91,5750.84×
Rhode Island89,3950.92×
Montana75,7510.89×
South Dakota72,3571.02×
Delaware62,0440.74×
Wyoming61,3511.35×
North Dakota56,3610.9×
Alaska56,0620.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Indie rock audience
BrandAffinityCategory
Vocal harmony12.32×Music & Radio
Grinch10.74×Movies & TV
Goop14.1×Internet & Social Media
Historic site9.26×Arts & Culture
Governor of Michigan12.44×Politics & Society
No Escape (1994 film)17.25×Movies & TV
Gift registry19.79×Kids & Family
Mathcore11.52×Music & Radio
Vickie Guerrero20.44×Business & Career
Elsword22.11×Games
Wok8.73×Food & Beverages
Hipster12.29×Politics & Society
Hibachi10.04×Food & Beverages
Fairy godmother9.39×Literature
Google Home8.03×Technology & Electronics
TV Fanatic13.18×Movies & TV
La Jolla11.18×Travel & Leisure
Harlow12.72×Travel & Leisure
Combat sport1.7×Sports
Grace Slick8.69×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Indie rock audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.39
SustainabilityBALANCE1.25
Pet OwnershipJOY1.19
Early Adopter MentalityPOWER1.19
Design AffinityPREMIUM1.16
MindfulnessBALANCE1.14

Worldwide distribution

Worldwide audience distribution share by country for Indie rock
CountryShare
United States23.7%
Japan8.6%
China6.3%

See Indie rock audiences in other countries

More Musical genre audiences in United States

Frequently asked questions

How many fans does Indie rock have in United States?

Indie rock has an estimated audience of 30,581,080 people in United States, concentrated in California and Texas.

What is the gender split and age of Indie rock fans?

48.7% of Indie rock fans are female, 51.3% are male, with an average age of 33.3 years.

Which brands do Indie rock fans like most?

Indie rock fans show strongest brand affinity for Vocal harmony (12.32×), Grinch (10.74×), and Goop (14.1×) over the country average.

Where do Indie rock fans live in United States?

Indie rock fans in United States are most concentrated in California (reach 4,402,530), Texas (reach 2,797,165), and Florida (reach 1,960,338). These three regions account for the largest share of the active audience.

What other brands do Indie rock fans also like?

Beyond Indie rock itself, the audience over-indexes on Grinch (10.74×), Goop (14.1×), Historic site (9.26×), and Governor of Michigan (12.44×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Indie rock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.