A data profile of the people who buy, follow and care about Indie rock in Brazil — modelled from more than twelve digital signal sources. Indie rock has an estimated audience of 4,261,037 people in Brazil.
Indie rock has an estimated audience of 4,261,037 people in Brazil. 54.1% are female, 45.9% are male, average age 35.3. Top brand affinities: Superman, Blues music, Esporte Clube Bahia, Stranger Things, Lana Del Rey.
Top brand affinities include Superman, Blues music, Esporte Clube Bahia, with strongest over-indexing on Superman (1.54× the country average).
Demographically, the Indie rock audience skews balanced with an average age of 35.3, and over-indexes on personality traits such as Community Orientation, Early Adopter Mentality.
The typical Indie rock fan in Brazil is balanced, around 35.3 years old, with strong Community Orientation tendencies and a notable affinity for Superman.
The key figures that characterise the Indie rock profile in Brazil.
54.1% are female, 45.9% are male, average age 35.3.
| Metric | Value |
|---|---|
| Female | 54.1% |
| Male | 45.9% |
| Average age | 35.3 |
| Estimated audience size | 4,261,037 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 25% | |
| 30-39 | 20% | |
| 40-49 | 16% | |
| 50+ | 13% |
of the worldwide Indie rock audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 23.7% |
| Japan | 8.6% |
| China | 6.3% |
The strongest cross-interests of the Indie rock audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hayley Williams | Music & Radio | 5.73× | ||
| 02 | Pearl Jam | Music & Radio | 4.82× | ||
| 03 | System of a Down | Music & Radio | 4.68× | ||
| 04 | Lana Del Rey | Music & Radio | 4.47× | ||
| 05 | Nirvana (band) | Music & Radio | 4.30× | ||
| 06 | Amy Winehouse | Music & Radio | 3.23× | ||
| 07 | Axl Rose | Music & Radio | 2.93× | ||
| 08 | Freddie Mercury | Music & Radio | 2.48× | ||
| 09 | Leonardo DiCaprio | Movies & TV | 2.17× | ||
| 10 | Blues music | Music & Radio | 2.00× | ||
| 11 | Crunchyroll | Games | 1.91× | ||
| 12 | Game of Thrones | Movies & TV | 1.87× | ||
| 13 | Millie Bobby Brown | Movies & TV | 1.84× | ||
| 14 | Punk rock | Music & Radio | 1.76× | ||
| 15 | BTS | Music & Radio | 1.62× | ||
| 16 | JusBrasil | Internet & Social Media | 1.61× | ||
| 17 | Esporte Clube Bahia | Sports | 1.60× | ||
| 18 | Stranger Things | Movies & TV | 1.58× | ||
| 19 | Michael Jackson | Music & Radio | 1.55× | ||
| 20 | Superman | Movies & TV | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.60× | |
| Early Adopter Mentality | POWER | 1.57× | |
| Patriotism | CONSERVATISM | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.51× | |
| Need for Security | CONSERVATISM | 0.55× | |
| Creativity | OPEN | 0.73× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Indie rock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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