Indie rock Audience in Germany
Indie rock has an estimated audience of 5,458,451 people in Germany. 52.2% are female, 47.8% are male, average age 34.9. Top brand affinities: Dog breed, Icon (magazine), KLIX (AM), Home Delivery, N'Golo Kanté.
Top brand affinities include Dog breed, Icon (magazine), KLIX (AM), with strongest over-indexing on Dog breed (1.52× the country average). Demographically, the Indie rock audience skews balanced with an average age of 34.9, and over-indexes on personality traits such as Sustainability, DIY Mentality.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Indie rock fans
| Metric | Value |
|---|---|
| Female | 52.2% |
| Male | 47.8% |
| Average age | 34.9 |
| Estimated audience size | 5,458,451 |
Audience persona
The typical Indie rock fan in Germany is balanced, around 34.9 years old, with strong Sustainability tendencies and a notable affinity for Dog breed.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dog breed | 1.52× | Pets & Animals |
| Icon (magazine) | 1.91× | Arts & Culture |
| KLIX (AM) | 1.83× | Music & Radio |
| Home Delivery | 1.84× | Food & Beverages |
| N'Golo Kanté | 3.55× | Sports |
| myDealZ | 1.86× | Shopping |
| Grinch | 1.58× | Movies & TV |
| Building insulation | 2.42× | Home & Garden |
| Ireen Sheer | 1.58× | Music & Radio |
| Cachorro | 1.94× | Pets & Animals |
| Bank account | 1.58× | Business & Career |
| Information sensitivity | 2.73× | Technology & Electronics |
| Hatten | 2.73× | Travel & Leisure |
| Buddy – The Buddy Holly Story | 2.39× | Music & Radio |
| Celtic mythology | 2.59× | Arts & Culture |
| Hostelworld | 3× | Travel & Leisure |
| Mülheim | 1.6× | Travel & Leisure |
| Glashütte | 1.97× | Travel & Leisure |
| Jaguar F-Pace | 2.83× | Cars & Mobility |
| Chromebook | 2.89× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.39 |
| DIY Mentality | THRILL | 1.28 |
| Sports Activity | POWER | 1.19 |
| LGBTQ+ Identity | OPEN | 1.18 |
| Extroversion | THRILL | 1.16 |
| Urban Lifestyle | OPEN | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.7% |
| Japan | 8.6% |
| China | 6.3% |
See Indie rock audiences in other countries
More Musical genre audiences in Germany
- Rock music (18,166,878)
- Pop music (14,886,908)
- Hip hop music (12,843,274)
- Popular music (12,282,056)
- Rhythm and blues music (11,588,590)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Indie rock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.