Indie rock Audience in Germany
Indie rock has an estimated audience of 5,458,451 people in Germany. 52.2% are female, 47.8% are male, average age 34.9. Top brand affinities: Livemusic, Spiegel Online, Musical instrument, Lieferando.de, Do it yourself (DIY).
Top brand affinities include Livemusic, Spiegel Online, Musical instrument, with strongest over-indexing on Livemusic (3.49× the country average). Demographically, the Indie rock audience skews balanced with an average age of 34.9, and over-indexes on personality traits such as Sustainability, DIY Mentality.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Indie rock fans
| Metric | Value |
|---|---|
| Female | 52.2% |
| Male | 47.8% |
| Average age | 34.9 |
| Estimated audience size | 5,458,451 |
Audience persona
The typical Indie rock fan in Germany is balanced, around 34.9 years old, with strong Sustainability tendencies and a notable affinity for Livemusic.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Livemusic | 3.49× | Music & Radio |
| Spiegel Online | 2.16× | News |
| Musical instrument | 3.01× | Music & Radio |
| Lieferando.de | 2.13× | Food & Beverages |
| Do it yourself (DIY) | 1.9× | Home & Garden |
| Pet store | 2.76× | Pets & Animals |
| House music | 2.24× | Music & Radio |
| Electric guitar | 3.29× | Music & Radio |
| Airbnb | 1.65× | Travel & Leisure |
| Labrador Retriever | 2.43× | Pets & Animals |
| Christian Ulmen | 2.59× | Movies & TV |
| Violin | 3.68× | Music & Radio |
| Pet food | 1.93× | Pets & Animals |
| Shih Tzu | 2.63× | Pets & Animals |
| Cro (rapper) | 3.65× | Music & Radio |
| Yorkshire Terrier | 2.54× | Pets & Animals |
| Beagle | 2.51× | Pets & Animals |
| Batman | 1.55× | Movies & TV |
| Piano | 2.69× | Music & Radio |
| Twitch | 1.87× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.39 |
| DIY Mentality | THRILL | 1.28 |
| Sports Activity | POWER | 1.19 |
| LGBTQ+ Identity | OPEN | 1.18 |
| Extroversion | THRILL | 1.16 |
| Urban Lifestyle | OPEN | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.7% |
| Japan | 8.6% |
| China | 6.3% |
See Indie rock audiences in other countries
More Musical genre audiences in Germany
- Rock music (18,166,878)
- Pop music (14,886,908)
- Hip hop music (12,843,274)
- Popular music (12,282,056)
- Rhythm and blues music (11,588,590)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Indie rock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.