A data profile of the people who buy, follow and care about Indie rock in Italy — modelled from more than twelve digital signal sources. Indie rock has an estimated audience of 6,158,859 people in Italy.
Indie rock has an estimated audience of 6,158,859 people in Italy. 51.2% are female, 48.8% are male, average age 33.8. Top brand affinities: Singer-songwriter, Wine tasting, Red wine, Do it yourself (DIY), Harry Potter.
Top brand affinities include Singer-songwriter, Wine tasting, Red wine, with strongest over-indexing on Singer-songwriter (2.1× the country average).
Demographically, the Indie rock audience skews balanced with an average age of 33.8, and over-indexes on personality traits such as Mindfulness, Urban Lifestyle.
The typical Indie rock fan in Italy is balanced, around 33.8 years old, with strong Mindfulness tendencies and a notable affinity for Singer-songwriter.
The key figures that characterise the Indie rock profile in Italy.
51.2% are female, 48.8% are male, average age 33.8.
| Metric | Value |
|---|---|
| Female | 51.2% |
| Male | 48.8% |
| Average age | 33.8 |
| Estimated audience size | 6,158,859 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 33% | |
| 20-29 | 23% | |
| 30-39 | 17% | |
| 40-49 | 15% | |
| 50+ | 12% |
of the worldwide Indie rock audience comes from Italy.
| Country | Share |
|---|---|
| United States | 23.7% |
| Japan | 8.6% |
| China | 6.3% |
The strongest cross-interests of the Indie rock audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tequila | Food & Beverages | 3.91× | ||
| 02 | Scotch whisky | Food & Beverages | 3.70× | ||
| 03 | Britpop | Music & Radio | 3.55× | ||
| 04 | Red wine | Food & Beverages | 3.16× | ||
| 05 | Robert Redford | Movies & TV | 2.67× | ||
| 06 | White wine | Food & Beverages | 2.65× | ||
| 07 | Eataly | Food & Beverages | 2.35× | ||
| 08 | Wine tasting | Food & Beverages | 2.34× | ||
| 09 | Draught beer | Food & Beverages | 2.25× | ||
| 10 | Vasco Rossi | Music & Radio | 2.23× | ||
| 11 | Singer-songwriter | Music & Radio | 2.10× | ||
| 12 | Progressive rock | Music & Radio | 2.09× | ||
| 13 | Art exhibition | Arts & Culture | 1.88× | ||
| 14 | Gourmet Foods | Food & Beverages | 1.88× | ||
| 15 | Wikipedia | Internet & Social Media | 1.79× | ||
| 16 | Activism | Politics & Society | 1.67× | ||
| 17 | TicketOne | Travel & Leisure | 1.62× | ||
| 18 | Harry Potter | Movies & TV | 1.56× | ||
| 19 | Do it yourself (DIY) | Home & Garden | 1.54× | ||
| 20 | Batman | Movies & TV | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.34× | |
| Urban Lifestyle | OPEN | 1.29× | |
| Risk Appetite | THRILL | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.57× | |
| Family Orientation | CONSERVATISM | 0.77× | |
| Need for Security | CONSERVATISM | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Indie rock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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