A data profile of the people who buy, follow and care about Indie rock in Spain — modelled from more than twelve digital signal sources. Indie rock has an estimated audience of 4,238,044 people in Spain.
Indie rock has an estimated audience of 4,238,044 people in Spain. 53.5% are female, 46.5% are male, average age 38.6. Top brand affinities: Local food, Millie Bobby Brown, Livemusic, Draught beer, Britpop.
Top brand affinities include Local food, Millie Bobby Brown, Livemusic, with strongest over-indexing on Local food (2.43× the country average).
Demographically, the Indie rock audience skews balanced with an average age of 38.6, and over-indexes on personality traits such as Individualism, Tradition.
The typical Indie rock fan in Spain is balanced, around 38.6 years old, with strong Individualism tendencies and a notable affinity for Local food.
The key figures that characterise the Indie rock profile in Spain.
53.5% are female, 46.5% are male, average age 38.6.
| Metric | Value |
|---|---|
| Female | 53.5% |
| Male | 46.5% |
| Average age | 38.6 |
| Estimated audience size | 4,238,044 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 17% |
of the worldwide Indie rock audience comes from Spain.
| Country | Share |
|---|---|
| United States | 23.7% |
| Japan | 8.6% |
| China | 6.3% |
The strongest cross-interests of the Indie rock audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Draught beer | Food & Beverages | 5.59× | ||
| 02 | Adele | Music & Radio | 5.59× | ||
| 03 | Depeche Mode | Music & Radio | 5.59× | ||
| 04 | Britpop | Music & Radio | 4.99× | ||
| 05 | Millie Bobby Brown | Movies & TV | 3.08× | ||
| 06 | Forex Online Trading | Business & Career | 2.73× | ||
| 07 | Crime fiction | Literature | 2.67× | ||
| 08 | Local food | Food & Beverages | 2.43× | ||
| 09 | Folk music | Music & Radio | 2.41× | ||
| 10 | Livemusic | Music & Radio | 2.20× | ||
| 11 | Piano | Music & Radio | 1.91× | ||
| 12 | Activism | Politics & Society | 1.81× | ||
| 13 | Radio | Technology & Electronics | 1.78× | ||
| 14 | Natural skin care | Beauty & Wellness | 1.72× | ||
| 15 | Twitch | Games | 1.72× | ||
| 16 | Independent film | Movies & TV | 1.70× | ||
| 17 | Music festivals | Music & Radio | 1.58× | ||
| 18 | Pet store | Pets & Animals | 1.54× | ||
| 19 | Digital photography | Business & Career | 1.53× | ||
| 20 | Podcast | Music & Radio | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.58× | |
| Tradition | CONSERVATISM | 1.56× | |
| Early Adopter Mentality | POWER | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.72× | |
| Family Orientation | CONSERVATISM | 0.73× | |
| Patriotism | CONSERVATISM | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Indie rock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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