Rascasse Audience Intelligence

Viticulture Audience in United States

A data profile of the people who buy, follow and care about Viticulture in United States — modelled from more than twelve digital signal sources. Viticulture has an estimated audience of 4,204,712 people in United States.

#4196among Topic in United States#503in Food & Beverages

The average Viticulture fan in United States is 39.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Naked Wines, Wine tasting, Kelly Osbourne, with strongest over-indexing on Naked Wines (14.24× the country average).

Demographically, the Viticulture audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Indulgence, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Viticulture fan in United States is more female, around 39.6 years old, with strong Indulgence tendencies and a notable affinity for Naked Wines.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Viticulture profile in United States.

Audience size
4.2M
in United States
Gender
62.8%♀
37.2% male
Age
39.6
average years
Country rank
#7713
Topic in United States
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Viticulture fans

62.8% are female, 37.2% are male, average age 39.6.

Fig. 02

Gender split

62.8%
Female
37.2%
Male
Demographic split for Viticulture audience in United States
MetricValue
Female62.8%
Male37.2%
Average age39.6
Estimated audience size4,204,712
Fig. 03

Age distribution

Ø 39.6
average years
Age distribution of the Viticulture audience in United States
Age bracketShare%
16-1918%
20-2921%
30-3919%
40-4922%
50+21%
Fig. 04

Worldwide distribution

21.9%

of the worldwide Viticulture audience comes from United States.

Worldwide audience distribution share by country for Viticulture
CountryShare
United States21.9%
Italy9.8%
United Kingdom4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Viticulture audience in United States is strongest.

Fig. 05

Top regions by affinity

Viticulture fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~80K1.66×
02Washington~100K1.52×
03California~700K1.48×
04Virginia~100K1.38×
05Washington, District of Columbia~20K1.35×
06Arizona~100K1.32×
07Massachusetts~100K1.21×
08Colorado~80K1.18×
09Minnesota~70K1.14×
10New York~300K1.11×
11Vermont~8K1.11×
12North Carolina~100K1.10×
13Idaho~20K1.09×
14Maine~20K1.08×
15Montana~10K1.04×
16New Hampshire~20K1.03×
17Wisconsin~60K1.02×
18Michigan~100K1.01×
19Rhode Island~10K1.01×
20Pennsylvania~100K0.99×
21Utah~40K0.99×
22Maryland~70K0.98×
23Connecticut~40K0.98×
24New Mexico~20K0.98×
25Alaska~9K0.98×
26North Dakota~8K0.98×
27South Dakota~9K0.96×
28Ohio~100K0.95×
29Iowa~30K0.95×
30West Virginia~20K0.95×
31Hawaii~20K0.95×
32Delaware~10K0.95×
33Georgia~100K0.94×
34Missouri~60K0.94×
35Arkansas~30K0.94×
36Nebraska~20K0.93×
37Kentucky~50K0.92×
38Illinois~100K0.91×
39Indiana~70K0.91×
40Kansas~30K0.91×
41South Carolina~60K0.88×
42Nevada~40K0.88×
43Mississippi~30K0.88×
44Tennessee~70K0.87×
45New Jersey~90K0.86×
46Oklahoma~40K0.86×
47Louisiana~50K0.84×
48Alabama~50K0.82×
49Texas~300K0.80×
50Florida~200K0.73×
Fig. 06

Affinity by region

Affinity by region — Viticulture, United States
0.73×1.00×1.66×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Viticulture audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Viticulture audience
#·InterestCategoryAffinity×
01Kate BosworthMovies & TV15.60×
02ColumboMovies & TV15.60×
03AmarettoFood & Beverages15.60×
04Naked WinesFood & Beverages14.24×
05MerlotFood & Beverages11.82×
06BevMo!Shopping11.32×
07Bordeaux wineFood & Beverages10.68×
08Key FoodShopping9.63×
09Kelly OsbourneMusic & Radio7.47×
10Gina CaranoMovies & TV6.23×
11Wine tastingFood & Beverages5.82×
12Total Wine & MoreFood & Beverages4.55×
13White wineFood & Beverages4.04×
14Red wineFood & Beverages3.78×
15ChampagneFood & Beverages3.71×
16VineyardFood & Beverages3.29×
17WineryFood & Beverages2.64×
18Real propertyHome & Garden2.08×
19Take-outFood & Beverages1.80×
20Planet FitnessSports1.78×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Viticulture audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Viticulture audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.81×
TravellingTHRILL1.52×
Design AffinityPREMIUM1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Viticulture audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.80×
Pet OwnershipJOY0.87×
Family OrientationCONSERVATISM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Viticulture have in United States?

Viticulture has an estimated audience of 4,204,712 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Viticulture fans?

62.8% of Viticulture fans are female, 37.2% are male, with an average age of 39.6 years.

03

Which brands do Viticulture fans like most?

Viticulture fans show strongest brand affinity for Naked Wines (14.24×), Wine tasting (5.82×), and Kelly Osbourne (7.47×) over the country average.

04

Where do Viticulture fans live in United States?

Viticulture fans in United States are most concentrated in California (reach ~700K), Texas (reach ~300K), and New York (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Viticulture fans also like?

Beyond Viticulture itself, the audience over-indexes on Wine tasting (5.82×), Kelly Osbourne (7.47×), BevMo! (11.32×), and Kate Bosworth (15.6×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Viticulture audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Viticulture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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