Viticulture Audience in United States

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Viticulture has an estimated audience of 4,204,712 people in United States. 62.8% are female, 37.2% are male, average age 39.6. Top regions: California, Texas, New York. Top brand affinities: Keene, New Hampshire, Lulu 黃路梓茵, Mathcore, Ken Burns, Google Home.

The average Viticulture fan in United States is 39.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Keene, New Hampshire, Lulu 黃路梓茵, Mathcore, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Viticulture audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Viticulture fans

Demographic split for Viticulture audience in United States
MetricValue
Female62.8%
Male37.2%
Average age39.6
Estimated audience size4,204,712

Audience persona

The typical Viticulture fan in United States is more female, around 39.6 years old, with strong Indulgence tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Viticulture in United States
RegionReachAffinity
California860,2071.86×
Texas324,9220.9×
New York281,5331.2×
Florida174,4730.61×
Washington167,1611.98×
Virginia164,7901.61×
Arizona148,2771.73×
Pennsylvania136,0480.96×
Illinois127,9930.91×
North Carolina126,3901×
Ohio119,7790.92×
Oregon111,7752.32×
Georgia103,2420.8×
Massachusetts101,8301.23×
Michigan95,8250.87×
Colorado85,7611.29×
New Jersey80,4030.75×
Maryland73,8821.02×
Minnesota67,4341.12×
Missouri65,1370.96×
Tennessee60,7750.72×
Indiana60,6730.79×
Wisconsin54,7740.87×
Connecticut43,4721.03×
South Carolina41,5140.66×
Kentucky36,9070.7×
Utah35,1710.93×
Nevada33,3960.82×
Oklahoma32,6800.7×
Louisiana32,3480.6×
Iowa31,2470.9×
Kansas31,0330.94×
Alabama29,6010.5×
Arkansas28,4860.82×
Washington, District of Columbia24,6181.95×
Idaho23,0351.09×
New Mexico18,7950.89×
Nebraska17,2510.82×
Hawaii16,6160.92×
New Hampshire15,9390.96×
Mississippi14,7990.43×
Maine13,3580.89×
Rhode Island12,5560.94×
West Virginia11,7080.6×
Vermont11,1541.51×
Montana10,6280.91×
Delaware9,0680.78×
Alaska6,6040.73×
North Dakota5,9580.69×
Wyoming5,3530.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Viticulture audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Lulu 黃路梓茵11×Movies & TV
Mathcore17.5×Music & Radio
Ken Burns14.63×Movies & TV
Google Home11.59×Technology & Electronics
Karbala15.6×Travel & Leisure
MeatEater11.88×Movies & TV
Governor of Michigan9.06×Politics & Society
Muk-bang18.59×Food & Beverages
Goop5.9×Internet & Social Media
Natural rubber2.22×Cars & Mobility
The Historian16.48×Literature
Hibachi8.11×Food & Beverages
Bank account2.24×Business & Career
Grinch3.57×Movies & TV
Unique Gifts2.1×Shopping
Birthday Gifts2.78×Kids & Family
Wok5.64×Food & Beverages
Fairy godmother6.4×Literature
Historic site3.61×Arts & Culture

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Viticulture audience
TraitClusterScore
IndulgenceJOY1.76
Design AffinityPREMIUM1.65
TravellingTHRILL1.58
Luxury OrientationPREMIUM1.47
Urban LifestyleOPEN1.44
Early Adopter MentalityPOWER1.44

Worldwide distribution

Worldwide audience distribution share by country for Viticulture
CountryShare
United States21.9%
Italy9.8%
United Kingdom4.7%

See Viticulture audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Viticulture have in United States?

Viticulture has an estimated audience of 4,204,712 people in United States, concentrated in California and Texas.

What is the gender split and age of Viticulture fans?

62.8% of Viticulture fans are female, 37.2% are male, with an average age of 39.6 years.

Which brands do Viticulture fans like most?

Viticulture fans show strongest brand affinity for Keene, New Hampshire (675×), Lulu 黃路梓茵 (11×), and Mathcore (17.5×) over the country average.

Where do Viticulture fans live in United States?

Viticulture fans in United States are most concentrated in California (reach 860,207), Texas (reach 324,922), and New York (reach 281,533). These three regions account for the largest share of the active audience.

What other brands do Viticulture fans also like?

Beyond Viticulture itself, the audience over-indexes on Lulu 黃路梓茵 (11×), Mathcore (17.5×), Ken Burns (14.63×), and Google Home (11.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Viticulture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.