Winemaker Audience in Germany
Winemaker has an estimated audience of 353,607 people in Germany. 49.8% are female, 50.2% are male, average age 44.8. Top brand affinities: Goes, Unique Gifts, Haberler, Birthday Gifts, Calf raises.
Top brand affinities include Goes, Unique Gifts, Haberler, with strongest over-indexing on Goes (3.26× the country average). Demographically, the Winemaker audience skews balanced with an average age of 44.8, and over-indexes on personality traits such as Indulgence, Design Affinity.
Category: Food & Beverages · Type: Topic
Demographics of Winemaker fans
| Metric | Value |
|---|---|
| Female | 49.8% |
| Male | 50.2% |
| Average age | 44.8 |
| Estimated audience size | 353,607 |
Audience persona
The typical Winemaker fan in Germany is balanced, around 44.8 years old, with strong Indulgence tendencies and a notable affinity for Goes.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goes | 3.26× | Travel & Leisure |
| Unique Gifts | 2.29× | Shopping |
| Haberler | 1.64× | News |
| Birthday Gifts | 1.87× | Kids & Family |
| Calf raises | 11.28× | Sports |
| Nurse education | 2.22× | Kids & Family |
| Sixx | 2.47× | Movies & TV |
| Cachorro | 2.65× | Pets & Animals |
| Corona (band) | 1.75× | Music & Radio |
| Icon (magazine) | 1.77× | Arts & Culture |
| Bank account | 2.04× | Business & Career |
| Google Analytics | 1.64× | Internet & Social Media |
| Regional styles of Mexican music | 4.37× | Music & Radio |
| Gambela, Ethiopia | 13.4× | Travel & Leisure |
| Eco Friendly Living | 2.09× | Home & Garden |
| Samanyolu Haber | 2.48× | Movies & TV |
| Hobby Lobby | 3.76× | Home & Garden |
| Faun (band) | 2.37× | Music & Radio |
| Picnic | 1.9× | Kids & Family |
| Hostelworld | 3.18× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 3.44 |
| Design Affinity | PREMIUM | 2.06 |
| Quality Awareness | PREMIUM | 1.97 |
| Travelling | THRILL | 1.9 |
| Pet Ownership | JOY | 1.83 |
| Sustainability | BALANCE | 1.8 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.5% |
| Italy | 9.6% |
| France | 8.3% |
See Winemaker audiences in other countries
More Food & Beverages audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Winemaker. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.