Rascasse Audience Intelligence

Winemaker Audience in United States

A data profile of the people who buy, follow and care about Winemaker in United States — modelled from more than twelve digital signal sources. Winemaker has an estimated audience of 1,412,431 people in United States.

#7503among Topic in United States#1091in Food & Beverages

The average Winemaker fan in United States is 45.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Wine tasting, Burgundy wine, Bordeaux wine, with strongest over-indexing on Wine tasting (9.77× the country average).

Demographically, the Winemaker audience skews more female with an average age of 45.2, and over-indexes on personality traits such as Indulgence, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Winemaker fan in United States is more female, around 45.2 years old, with strong Indulgence tendencies and a notable affinity for Wine tasting.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Winemaker profile in United States.

Audience size
1.4M
in United States
Gender
57.7%♀
42.3% male
Age
45.2
average years
Country rank
#18560
Topic in United States
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Winemaker fans

57.7% are female, 42.3% are male, average age 45.2.

Fig. 02

Gender split

57.7%
Female
42.3%
Male
Demographic split for Winemaker audience in United States
MetricValue
Female57.7%
Male42.3%
Average age45.2
Estimated audience size1,412,431
Fig. 03

Age distribution

Ø 45.2
average years
Age distribution of the Winemaker audience in United States
Age bracketShare%
16-197%
20-2914%
30-3920%
40-4927%
50+32%
Fig. 04

Worldwide distribution

22.5%

of the worldwide Winemaker audience comes from United States.

Worldwide audience distribution share by country for Winemaker
CountryShare
United States22.5%
Italy9.6%
France8.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Winemaker audience in United States is strongest.

Fig. 05

Top regions by affinity

Winemaker fans by region: top regions in United States
#RegionReachAffinity×
01California~300K1.85×
02Oregon~20K1.40×
03Vermont~3K1.23×
04Washington~30K1.18×
05North Dakota~3K1.18×
06Alaska~4K1.16×
07South Dakota~4K1.12×
08Kentucky~20K1.08×
09Montana~4K1.08×
10Rhode Island~5K1.03×
11Delaware~4K1.03×
12Idaho~7K1.02×
13Washington, District of Columbia~4K1.02×
14Hawaii~6K1.01×
15Maine~5K1.00×
16West Virginia~7K0.99×
17New Hampshire~6K0.99×
18Virginia~30K0.98×
19New Mexico~7K0.98×
20Nebraska~7K0.97×
21Illinois~50K0.96×
22Nevada~10K0.96×
23Arizona~30K0.95×
24Arkansas~10K0.95×
25Connecticut~10K0.94×
26Mississippi~10K0.94×
27Kansas~10K0.93×
28Iowa~10K0.92×
29Pennsylvania~40K0.91×
30North Carolina~40K0.91×
31Colorado~20K0.91×
32Louisiana~20K0.91×
33Ohio~40K0.90×
34South Carolina~20K0.90×
35Oklahoma~10K0.90×
36Massachusetts~20K0.89×
37Alabama~20K0.89×
38Utah~10K0.89×
39New York~70K0.88×
40Indiana~20K0.88×
41Wisconsin~20K0.88×
42Missouri~20K0.87×
43Michigan~30K0.86×
44Tennessee~20K0.86×
45Minnesota~20K0.86×
46New Jersey~30K0.85×
47Maryland~20K0.84×
48Georgia~40K0.83×
49Florida~80K0.79×
50Texas~90K0.77×
Fig. 06

Affinity by region

Affinity by region — Winemaker, United States
0.77×1.00×1.85×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Winemaker audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Winemaker audience
#·InterestCategoryAffinity×
01Burgundy wineFood & Beverages37.25×
02MalbecFood & Beverages29.09×
03Sauvignon blancFood & Beverages23.53×
04MerlotFood & Beverages22.09×
05Bordeaux wineFood & Beverages20.29×
06ColumboMovies & TV20.00×
07AmarettoFood & Beverages20.00×
08Kate BosworthMovies & TV17.68×
09Pinot noirFood & Beverages16.25×
10ChardonnayFood & Beverages13.01×
11Cabernet SauvignonFood & Beverages12.03×
12Naked WinesFood & Beverages10.93×
13Wine tastingFood & Beverages9.77×
14ChampagneFood & Beverages6.30×
15White wineFood & Beverages6.00×
16Total Wine & MoreFood & Beverages5.89×
17Red wineFood & Beverages5.53×
18Gina CaranoMovies & TV5.11×
19VineyardFood & Beverages3.51×
20Trader Joe'sShopping2.23×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Winemaker audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Winemaker audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.58×
Design AffinityPREMIUM2.07×
TravellingTHRILL1.73×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Winemaker audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.72×
Social Media UsageJOY0.77×
ExtroversionTHRILL0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Winemaker have in United States?

Winemaker has an estimated audience of 1,412,431 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Winemaker fans?

57.7% of Winemaker fans are female, 42.3% are male, with an average age of 45.2 years.

03

Which brands do Winemaker fans like most?

Winemaker fans show strongest brand affinity for Wine tasting (9.77×), Burgundy wine (37.25×), and Bordeaux wine (20.29×) over the country average.

04

Where do Winemaker fans live in United States?

Winemaker fans in United States are most concentrated in California (reach ~300K), Texas (reach ~90K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Winemaker fans also like?

Beyond Winemaker itself, the audience over-indexes on Burgundy wine (37.25×), Bordeaux wine (20.29×), Sauvignon blanc (23.53×), and Pinot noir (16.25×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Winemaker audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Winemaker. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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