Rascasse Audience Intelligence

Ghost Audience in Germany

A data profile of the people who buy, follow and care about Ghost in Germany — modelled from more than twelve digital signal sources. Ghost has an estimated audience of 758,686 people in Germany.

#3716among Topic in Germany#388in Politics & Society

The average Ghost fan in Germany is 39.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Cameron Diaz, Essence, Tagesschau, with strongest over-indexing on Cameron Diaz (15.89× the country average).

Demographically, the Ghost audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Mindfulness, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Ghost fan in Germany is more female, around 39.1 years old, with strong Mindfulness tendencies and a notable affinity for Cameron Diaz.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ghost profile in Germany.

Audience size
759K
in Germany
Gender
62.2%♀
37.8% male
Age
39.1
average years
Country rank
#8289
Topic in Germany
Fig. 01

Search interest · 12-month trend

-46%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ghost fans

62.2% are female, 37.8% are male, average age 39.1.

Fig. 02

Gender split

62.2%
Female
37.8%
Male
Demographic split for Ghost audience in Germany
MetricValue
Female62.2%
Male37.8%
Average age39.1
Estimated audience size758,686
Fig. 03

Age distribution

Ø 39.1
average years
Age distribution of the Ghost audience in Germany
Age bracketShare%
16-1921%
20-2917%
30-3921%
40-4924%
50+18%
Fig. 04

Worldwide distribution

1.9%

of the worldwide Ghost audience comes from Germany.

Worldwide audience distribution share by country for Ghost
CountryShare
United States32.1%
Japan7.8%
United Kingdom7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ghost audience in Germany is strongest.

Fig. 05

Top regions by affinity

Ghost fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~100K1.09×
02Thüringen~20K1.08×
03Hessen~60K1.07×
04Rheinland-Pfalz~40K1.05×
05Sachsen~40K1.05×
06Nordrhein-Westfalen~200K1.04×
07Saarland~10K1.04×
08Schleswig-Holstein~30K1.03×
09Niedersachsen~70K1.02×
10Sachsen-Anhalt~20K1.01×
11Baden-Württemberg~100K0.96×
12Mecklenburg-Vorpommern~10K0.94×
13Brandenburg~20K0.93×
14Berlin~30K0.92×
15Bremen~6K0.92×
16Hamburg~10K0.87×
Fig. 06

Affinity by region

Affinity by region — Ghost, Germany
0.87×1.00×1.09×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ghost audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ghost audience
#·InterestCategoryAffinity×
01EssenceBeauty & Wellness23.04×
02Pierre FranckhMovies & TV20.95×
03Once upon a timeMovies & TV20.00×
04Buy to letHome & Garden20.00×
05Brenda SongFashion & Accessoires20.00×
06Jeff BeckMusic & Radio20.00×
07MonumentsMusic & Radio20.00×
08High School DxDMovies & TV17.72×
09Cameron DiazMovies & TV15.89×
10Creedence Clearwater RevivalMusic & Radio14.62×
11Role-playingGames13.44×
12Vincent D'OnofrioMovies & TV13.23×
13Rosamund PikeMovies & TV10.53×
14Kurt CobainMusic & Radio8.72×
15Wine cellarFood & Beverages8.33×
16Alice Cooper (band)Music & Radio8.24×
17Keira KnightleyMovies & TV7.94×
18Italo discoMusic & Radio7.13×
19Sparkling wineFood & Beverages5.69×
20TagesschauMovies & TV2.49×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ghost audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ghost audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE2.67×
SpiritualityBALANCE2.22×
TraditionCONSERVATISM1.84×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ghost audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.77×
Design AffinityPREMIUM0.79×
SustainabilityBALANCE0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ghost have in Germany?

Ghost has an estimated audience of 758,686 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Ghost fans?

62.2% of Ghost fans are female, 37.8% are male, with an average age of 39.1 years.

03

Which brands do Ghost fans like most?

Ghost fans show strongest brand affinity for Cameron Diaz (15.89×), Essence (23.04×), and Tagesschau (2.49×) over the country average.

04

Where do Ghost fans live in Germany?

Ghost fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Ghost fans also like?

Beyond Ghost itself, the audience over-indexes on Essence (23.04×), Tagesschau (2.49×), Once upon a time (20×), and Pierre Franckh (20.95×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in Germany

See Ghost audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Ghost. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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