Ghost Audience in Germany
Ghost has an estimated audience of 758,686 people in Germany. 62.2% are female, 37.8% are male, average age 39.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Huck (magazine), Goes, Dog breed, Mustard seed, KLIX (AM).
The average Ghost fan in Germany is 39.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Huck (magazine), Goes, Dog breed, with strongest over-indexing on Huck (magazine) (20× the country average). Demographically, the Ghost audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Mindfulness, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic · Subtype: Band
Demographics of Ghost fans
| Metric | Value |
|---|---|
| Female | 62.2% |
| Male | 37.8% |
| Average age | 39.1 |
| Estimated audience size | 758,686 |
Audience persona
The typical Ghost fan in Germany is more female, around 39.1 years old, with strong Mindfulness tendencies and a notable affinity for Huck (magazine).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 180,818 | 1.09× |
| Bayern | 138,348 | 1.13× |
| Baden-Württemberg | 101,125 | 0.98× |
| Niedersachsen | 75,171 | 1.02× |
| Hessen | 64,787 | 1.12× |
| Rheinland-Pfalz | 39,657 | 1.04× |
| Sachsen | 38,382 | 1.03× |
| Berlin | 32,999 | 0.97× |
| Schleswig-Holstein | 28,277 | 1.04× |
| Brandenburg | 21,328 | 0.91× |
| Thüringen | 19,721 | 1.02× |
| Sachsen-Anhalt | 19,032 | 0.97× |
| Hamburg | 15,190 | 0.89× |
| Mecklenburg-Vorpommern | 13,059 | 0.9× |
| Saarland | 9,243 | 0.99× |
| Bremen | 5,876 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Huck (magazine) | 20× | Internet & Social Media |
| Goes | 1.91× | Travel & Leisure |
| Dog breed | 1.69× | Pets & Animals |
| Mustard seed | 18.59× | Food & Beverages |
| KLIX (AM) | 4.51× | Music & Radio |
| Israel | 3.26× | Travel & Leisure |
| Loincloth | 4.44× | Fashion & Accessoires |
| Este, Veneto | 2.83× | Travel & Leisure |
| Hormones: The Series | 9.53× | Movies & TV |
| Pillow | 1.62× | Home & Garden |
| Home Delivery | 2.98× | Food & Beverages |
| Collectable | 1.65× | Kids & Family |
| Time (magazine) | 1.77× | News |
| Samanyolu Haber | 3.7× | Movies & TV |
| Google Home | 4.65× | Technology & Electronics |
| Icon (magazine) | 2.03× | Arts & Culture |
| Wim Hof | 5.2× | Sports |
| 3D printing | 1.67× | Technology & Electronics |
| Snow White (Fables) | 1.61× | Literature |
| Harvey Mudd College | 12.13× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 2.17 |
| Tradition | CONSERVATISM | 1.68 |
| Spirituality | BALANCE | 1.62 |
| Pet Ownership | JOY | 1.54 |
| Individualism | JOY | 1.46 |
| Extroversion | THRILL | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 32.2% |
| Japan | 7.8% |
| United Kingdom | 7.3% |
See Ghost audiences in other countries
More Band audiences in Germany
- Kiosk (band) (6,419,600)
- Fun (6,044,687)
- Kino (band) (4,612,528)
- Halloween (band) (3,079,890)
- Avatar (Swedish band) (2,502,500)
Frequently asked questions
How many fans does Ghost have in Germany?
Ghost has an estimated audience of 758,686 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Ghost fans?
62.2% of Ghost fans are female, 37.8% are male, with an average age of 39.1 years.
Which brands do Ghost fans like most?
Ghost fans show strongest brand affinity for Huck (magazine) (20×), Goes (1.91×), and Dog breed (1.69×) over the country average.
Where do Ghost fans live in Germany?
Ghost fans in Germany are most concentrated in Nordrhein-Westfalen (reach 180,818), Bayern (reach 138,348), and Baden-Württemberg (reach 101,125). These three regions account for the largest share of the active audience.
What other brands do Ghost fans also like?
Beyond Ghost itself, the audience over-indexes on Goes (1.91×), Dog breed (1.69×), Mustard seed (18.59×), and KLIX (AM) (4.51×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ghost. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.