A data profile of the people who buy, follow and care about Ghost in United Kingdom — modelled from more than twelve digital signal sources. Ghost has an estimated audience of 2,937,333 people in United Kingdom.
The average Ghost fan in United Kingdom is 42.7 years old, more female, and lives primarily in England.
The audience is concentrated in England, Scotland, South East.
Top brand affinities include Katie Price, Genetics, Waterstones, with strongest over-indexing on Katie Price (1.93× the country average).
Demographically, the Ghost audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Mindfulness, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Ghost fan in United Kingdom is more female, around 42.7 years old, with strong Mindfulness tendencies and a notable affinity for Katie Price.
The key figures that characterise the Ghost profile in United Kingdom.
67.1% are female, 32.9% are male, average age 42.7.
| Metric | Value |
|---|---|
| Female | 67.1% |
| Male | 32.9% |
| Average age | 42.7 |
| Estimated audience size | 2,937,333 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 26% | |
| 50+ | 26% |
of the worldwide Ghost audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 32.1% |
| Japan | 7.8% |
| United Kingdom | 7.3% |
Where the Ghost audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~2M | 2.03× | |
| 02 | Wales | ~200K | 1.35× | |
| 03 | Scotland | ~300K | 1.24× | |
| 04 | Northern Ireland | ~90K | 1.05× | |
| 05 | Yorkshire and the Humber | ~200K | 0.90× | |
| 06 | West Midlands | ~100K | 0.89× | |
| 07 | North East | ~90K | 0.77× | |
| 08 | South East | ~200K | 0.59× | |
| 09 | South West | ~100K | 0.57× | |
| 10 | East Midlands | ~100K | 0.54× | |
| 11 | East of England | ~100K | 0.49× | |
| 12 | North West | ~100K | 0.32× |
The strongest cross-interests of the Ghost audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Horoscope | Health | 3.81× | ||
| 02 | Cameron Diaz | Movies & TV | 3.66× | ||
| 03 | Keira Knightley | Movies & TV | 2.45× | ||
| 04 | Political science | Business & Career | 2.20× | ||
| 05 | Postcode lottery | Games | 2.08× | ||
| 06 | Britney Spears | Music & Radio | 2.08× | ||
| 07 | Genetics | Kids & Family | 2.06× | ||
| 08 | Psychological thriller | Literature | 2.01× | ||
| 09 | Katie Price | Fashion & Accessoires | 1.93× | ||
| 10 | Real property | Home & Garden | 1.91× | ||
| 11 | Crime fiction | Literature | 1.81× | ||
| 12 | Waterstones | Literature | 1.79× | ||
| 13 | Philanthropy | Arts & Culture | 1.71× | ||
| 14 | Nostalgia | Home & Garden | 1.66× | ||
| 15 | Volunteering | Politics & Society | 1.62× | ||
| 16 | Beetlejuice | Movies & TV | 1.60× | ||
| 17 | David Attenborough | Movies & TV | 1.56× | ||
| 18 | Wikipedia | Internet & Social Media | 1.52× | ||
| 19 | Tradition | Politics & Society | 1.52× | ||
| 20 | Innovation | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.49× | |
| Spirituality | BALANCE | 1.36× | |
| Patriotism | CONSERVATISM | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.70× | |
| Sports Activity | POWER | 0.84× | |
| Career Orientation | POWER | 0.86× |
Ghost has an estimated audience of 2,937,333 people in United Kingdom, concentrated in England and Scotland.
67.1% of Ghost fans are female, 32.9% are male, with an average age of 42.7 years.
Ghost fans show strongest brand affinity for Katie Price (1.93×), Genetics (2.06×), and Waterstones (1.79×) over the country average.
Ghost fans in United Kingdom are most concentrated in England (reach ~2M), Scotland (reach ~300K), and South East (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Ghost itself, the audience over-indexes on Genetics (2.06×), Waterstones (1.79×), Postcode lottery (2.08×), and Volunteering (1.62×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Ghost. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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