Ghost Audience in United States

Ghost logo

Ghost has an estimated audience of 12,877,481 people in United States. 60.4% are female, 39.6% are male, average age 39.3. Top regions: California, Texas, Florida. Top brand affinities: Progressive rock, Nationality, 3D printing, Winemaking, Voltron: Legendary Defender.

The average Ghost fan in United States is 39.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Progressive rock, Nationality, 3D printing, with strongest over-indexing on Progressive rock (1.62× the country average). Demographically, the Ghost audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Mindfulness, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic · Subtype: Band

Demographics of Ghost fans

Demographic split for Ghost audience in United States
MetricValue
Female60.4%
Male39.6%
Average age39.3
Estimated audience size12,877,481

Audience persona

The typical Ghost fan in United States is more female, around 39.3 years old, with strong Mindfulness tendencies and a notable affinity for Progressive rock.

Top regions in United States

Top regions ranked by reach for Ghost in United States
RegionReachAffinity
California1,280,1490.9×
Texas1,148,1041.04×
Florida744,8520.85×
New York608,8720.85×
Ohio463,1481.17×
Pennsylvania440,8851.02×
Illinois421,8890.98×
Michigan377,6531.12×
Georgia374,7980.94×
North Carolina371,8540.96×
Arizona325,9201.24×
Virginia278,2540.89×
Tennessee274,5261.06×
New Jersey273,9530.84×
Indiana268,8171.14×
Washington260,8851.01×
Missouri254,7821.23×
Massachusetts217,7360.86×
Colorado204,9381.01×
Wisconsin204,7061.06×
Alabama200,0071.11×
Kentucky197,2031.22×
Maryland185,1380.84×
South Carolina184,4760.95×
Minnesota183,3940.99×
Oklahoma172,2801.2×
Oregon154,0811.04×
Louisiana152,9170.92×
Utah141,6901.23×
Nevada121,7600.98×
Iowa117,8451.11×
Arkansas117,1971.1×
Kansas115,2471.14×
Connecticut108,5480.84×
Mississippi95,5510.9×
New Mexico76,3371.18×
Idaho73,9421.14×
Nebraska71,6541.11×
West Virginia69,8401.16×
New Hampshire48,1270.95×
Maine46,4441.01×
Hawaii40,0360.72×
Montana36,2291.01×
Rhode Island33,9210.83×
South Dakota29,3010.98×
Delaware27,6220.78×
Alaska27,1650.99×
North Dakota26,0830.99×
Washington, District of Columbia23,6520.61×
Wyoming19,2411.01×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ghost audience
BrandAffinityCategory
Progressive rock1.62×Music & Radio
Nationality1.58×Politics & Society
3D printing1.78×Technology & Electronics
Winemaking1.88×Food & Beverages
Voltron: Legendary Defender3.13×Movies & TV
Car Seat Headrest3.27×Music & Radio
Salman Khan1.51×Movies & TV
EShakti1.73×Shopping
Erie County, New York1.54×Travel & Leisure
Moquegua1.98×Travel & Leisure
Cachorros1.96×Pets & Animals
Ayrton Senna1.52×Sports
Hauptschule2.05×Kids & Family
Certified diabetes educator1.92×Business & Career
Ural Mountains1.89×Travel & Leisure
Mad About You1.73×Movies & TV
Guys and Dolls2×Music & Radio
Software widget1.98×Technology & Electronics
Cachorros1.65×Pets & Animals
Emilio Estefan1.75×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ghost audience
TraitClusterScore
MindfulnessBALANCE1.36
ExtroversionTHRILL1.33
SpiritualityBALANCE1.29
IndividualismJOY1.21
Community OrientationOPEN1.2
TraditionCONSERVATISM1.16

Worldwide distribution

Worldwide audience distribution share by country for Ghost
CountryShare
United States32.2%
Japan7.8%
United Kingdom7.3%

See Ghost audiences in other countries

More Band audiences in United States

Frequently asked questions

How many fans does Ghost have in United States?

Ghost has an estimated audience of 12,877,481 people in United States, concentrated in California and Texas.

What is the gender split and age of Ghost fans?

60.4% of Ghost fans are female, 39.6% are male, with an average age of 39.3 years.

Which brands do Ghost fans like most?

Ghost fans show strongest brand affinity for Progressive rock (1.62×), Nationality (1.58×), and 3D printing (1.78×) over the country average.

Where do Ghost fans live in United States?

Ghost fans in United States are most concentrated in California (reach 1,280,149), Texas (reach 1,148,104), and Florida (reach 744,852). These three regions account for the largest share of the active audience.

What other brands do Ghost fans also like?

Beyond Ghost itself, the audience over-indexes on Nationality (1.58×), 3D printing (1.78×), Winemaking (1.88×), and Voltron: Legendary Defender (3.13×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ghost. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.