Rascasse Audience Intelligence

Ghost Audience in United States

A data profile of the people who buy, follow and care about Ghost in United States — modelled from more than twelve digital signal sources. Ghost has an estimated audience of 12,877,481 people in United States.

#1831among Topic in United States#165in Politics & Society

The average Ghost fan in United States is 39.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Britney Spears, Non-alcoholic beverage, Genetics, with strongest over-indexing on Britney Spears (2.51× the country average).

Demographically, the Ghost audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ghost fan in United States is more female, around 39.3 years old, with strong Patriotism tendencies and a notable affinity for Britney Spears.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ghost profile in United States.

Audience size
12.9M
in United States
Gender
60.4%♀
39.6% male
Age
39.3
average years
Country rank
#2760
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ghost fans

60.4% are female, 39.6% are male, average age 39.3.

Fig. 02

Gender split

60.4%
Female
39.6%
Male
Demographic split for Ghost audience in United States
MetricValue
Female60.4%
Male39.6%
Average age39.3
Estimated audience size12,877,481
Fig. 03

Age distribution

Ø 39.3
average years
Age distribution of the Ghost audience in United States
Age bracketShare%
16-1921%
20-2918%
30-3919%
40-4922%
50+20%
Fig. 04

Worldwide distribution

32.1%

of the worldwide Ghost audience comes from United States.

Worldwide audience distribution share by country for Ghost
CountryShare
United States32.1%
Japan7.8%
United Kingdom7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ghost audience in United States is strongest.

Fig. 05

Top regions by affinity

Ghost fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~300K1.23×
02Utah~100K1.23×
03Kentucky~200K1.22×
04New Mexico~80K1.22×
05West Virginia~70K1.22×
06Oklahoma~200K1.20×
07Missouri~200K1.19×
08Idaho~80K1.16×
09Ohio~500K1.14×
10Kansas~100K1.13×
11Nebraska~70K1.13×
12Alabama~200K1.12×
13Indiana~300K1.11×
14Iowa~100K1.11×
15Arkansas~100K1.11×
16Michigan~400K1.08×
17Alaska~30K1.07×
18South Dakota~30K1.06×
19Wyoming~20K1.06×
20Wisconsin~200K1.05×
21Montana~40K1.05×
22North Dakota~30K1.05×
23Tennessee~300K1.04×
24Oregon~200K1.03×
25Maine~50K1.01×
26Pennsylvania~400K1.00×
27Texas~1M0.98×
28Washington~300K0.97×
29Colorado~200K0.97×
30Nevada~100K0.97×
31New Hampshire~50K0.97×
32Minnesota~200K0.96×
33Louisiana~200K0.96×
34Illinois~400K0.94×
35South Carolina~200K0.94×
36Mississippi~100K0.94×
37North Carolina~400K0.93×
38Georgia~400K0.91×
39California~1M0.88×
40Virginia~300K0.87×
41Rhode Island~40K0.86×
42Connecticut~100K0.84×
43Florida~700K0.83×
44Massachusetts~200K0.83×
45Maryland~200K0.82×
46New York~600K0.81×
47New Jersey~300K0.81×
48Delaware~30K0.81×
49Hawaii~40K0.73×
50Washington, District of Columbia~20K0.60×
Fig. 06

Affinity by region

Affinity by region — Ghost, United States
0.60×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ghost audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ghost audience
#·InterestCategoryAffinity×
01Berlin WallTravel & Leisure3.97×
02Non-alcoholic beverageFood & Beverages2.95×
03Britney SpearsMusic & Radio2.51×
04New York PostNews2.01×
05Rail transportTravel & Leisure1.92×
06True crimeMovies & TV1.90×
07GeneticsKids & Family1.82×
08Real propertyHome & Garden1.79×
09Internet celebrityInternet & Social Media1.70×
10Subscription business modelShopping1.69×
11TicketmasterTravel & Leisure1.69×
12TraditionPolitics & Society1.68×
13Catholic ChurchPolitics & Society1.68×
14Detroit TigersSports1.67×
15PharmacyBusiness & Career1.58×
16Charitable organizationPolitics & Society1.58×
17NostalgiaHome & Garden1.55×
18RadioTechnology & Electronics1.53×
19InnovationBusiness & Career1.52×
20Stranger ThingsMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ghost audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ghost audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.66×
SpiritualityBALANCE1.46×
Community OrientationOPEN1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ghost audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.76×
Pet OwnershipJOY0.80×
Social Media UsageJOY0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ghost have in United States?

Ghost has an estimated audience of 12,877,481 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Ghost fans?

60.4% of Ghost fans are female, 39.6% are male, with an average age of 39.3 years.

03

Which brands do Ghost fans like most?

Ghost fans show strongest brand affinity for Britney Spears (2.51×), Non-alcoholic beverage (2.95×), and Genetics (1.82×) over the country average.

04

Where do Ghost fans live in United States?

Ghost fans in United States are most concentrated in California (reach ~1M), Texas (reach ~1M), and Florida (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Ghost fans also like?

Beyond Ghost itself, the audience over-indexes on Non-alcoholic beverage (2.95×), Genetics (1.82×), Tradition (1.68×), and Subscription business model (1.69×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Ghost audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Ghost. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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