Rascasse Audience Intelligence

Aroma of wine Audience in United States

A data profile of the people who buy, follow and care about Aroma of wine in United States — modelled from more than twelve digital signal sources. Aroma of wine has an estimated audience of 1,354,097 people in United States.

#7654among Topic in United States#1114in Food & Beverages

The average Aroma of wine fan in United States is 44.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Cabernet Sauvignon, Naked Wines, BevMo!, with strongest over-indexing on Cabernet Sauvignon (19.94× the country average).

Demographically, the Aroma of wine audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Indulgence, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Aroma of wine fan in United States is more female, around 44.2 years old, with strong Indulgence tendencies and a notable affinity for Cabernet Sauvignon.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Aroma of wine profile in United States.

Audience size
1.4M
in United States
Gender
59.2%♀
40.8% male
Age
44.2
average years
Country rank
#19125
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Aroma of wine fans

59.2% are female, 40.8% are male, average age 44.2.

Fig. 02

Gender split

59.2%
Female
40.8%
Male
Demographic split for Aroma of wine audience in United States
MetricValue
Female59.2%
Male40.8%
Average age44.2
Estimated audience size1,354,097
Fig. 03

Age distribution

Ø 44.2
average years
Age distribution of the Aroma of wine audience in United States
Age bracketShare%
16-198%
20-2917%
30-3920%
40-4926%
50+29%
Fig. 04

Worldwide distribution

33.9%

of the worldwide Aroma of wine audience comes from United States.

Worldwide audience distribution share by country for Aroma of wine
CountryShare
United States33.9%
Taiwan9.0%
Japan5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Aroma of wine audience in United States is strongest.

Fig. 05

Top regions by affinity

Aroma of wine fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~3K1.29×
02North Dakota~4K1.28×
03South Dakota~4K1.26×
04Rhode Island~5K1.22×
05Montana~5K1.21×
06Delaware~4K1.15×
07New Hampshire~6K1.13×
08Alaska~3K1.13×
09West Virginia~7K1.12×
10Maine~5K1.12×
11Idaho~7K1.07×
12New Mexico~7K1.06×
13Nebraska~7K1.06×
14Hawaii~6K1.06×
15Washington, District of Columbia~4K1.06×
16Arkansas~10K1.03×
17Mississippi~10K1.02×
18Iowa~10K1.00×
19Kansas~10K1.00×
20Oklahoma~10K0.98×
21Utah~10K0.98×
22Louisiana~20K0.97×
23Kentucky~20K0.97×
24Connecticut~10K0.97×
25Oregon~10K0.95×
26Nevada~10K0.95×
27South Carolina~20K0.94×
28Alabama~20K0.94×
29Missouri~20K0.92×
30Wisconsin~20K0.92×
31Minnesota~20K0.91×
32Tennessee~20K0.90×
33Indiana~20K0.90×
34Maryland~20K0.90×
35Colorado~20K0.90×
36Massachusetts~20K0.89×
37Arizona~20K0.88×
38Washington~20K0.87×
39Michigan~30K0.86×
40Virginia~30K0.86×
41New Jersey~30K0.85×
42Georgia~40K0.84×
43Ohio~40K0.84×
44North Carolina~30K0.84×
45Pennsylvania~40K0.82×
46Illinois~40K0.81×
47New York~60K0.76×
48Florida~70K0.74×
49Texas~80K0.70×
50California~100K0.66×
Fig. 06

Affinity by region

Affinity by region — Aroma of wine, United States
0.66×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Aroma of wine audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Aroma of wine audience
#·InterestCategoryAffinity×
01ColumboMovies & TV20.00×
02AmarettoFood & Beverages20.00×
03LimoncelloFood & Beverages20.00×
04Cabernet SauvignonFood & Beverages19.94×
05Costa CoffeeFood & Beverages19.23×
06KahlúaFood & Beverages16.49×
07Kate BosworthMovies & TV14.60×
08SmuleMusic & Radio14.07×
09Naked WinesFood & Beverages12.55×
10BevMo!Shopping11.39×
11Total Wine & MoreFood & Beverages5.38×
12Wine tastingFood & Beverages4.57×
13Gina CaranoMovies & TV4.55×
14Sparkling wineFood & Beverages3.18×
15VineyardFood & Beverages3.06×
16WineryFood & Beverages2.46×
17Trader Joe'sShopping1.69×
18Planet FitnessSports1.64×
19Pizza HutFood & Beverages1.59×
20Organic foodFood & Beverages1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Aroma of wine audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Aroma of wine audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.84×
PatriotismCONSERVATISM1.32×
TravellingTHRILL1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Aroma of wine audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.74×
MindfulnessBALANCE0.83×
Social Media UsageJOY0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Aroma of wine have in United States?

Aroma of wine has an estimated audience of 1,354,097 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Aroma of wine fans?

59.2% of Aroma of wine fans are female, 40.8% are male, with an average age of 44.2 years.

03

Which brands do Aroma of wine fans like most?

Aroma of wine fans show strongest brand affinity for Cabernet Sauvignon (19.94×), Naked Wines (12.55×), and BevMo! (11.39×) over the country average.

04

Where do Aroma of wine fans live in United States?

Aroma of wine fans in United States are most concentrated in California (reach ~100K), Texas (reach ~80K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Aroma of wine fans also like?

Beyond Aroma of wine itself, the audience over-indexes on Naked Wines (12.55×), BevMo! (11.39×), Columbo (20×), and Wine tasting (4.57×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Aroma of wine audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Aroma of wine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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