Aroma of wine Audience in United States

Aroma of wine logo

Aroma of wine has an estimated audience of 1,354,097 people in United States. 59.2% are female, 40.8% are male, average age 44.2. Top regions: California, New York, Texas. Top brand affinities: Regional styles of Mexican music, Ken Burns, Karbala, Governor of Michigan, Goop.

The average Aroma of wine fan in United States is 44.2 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Regional styles of Mexican music, Ken Burns, Karbala, with strongest over-indexing on Regional styles of Mexican music (20× the country average). Demographically, the Aroma of wine audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Indulgence, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 49 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Aroma of wine fans

Demographic split for Aroma of wine audience in United States
MetricValue
Female59.2%
Male40.8%
Average age44.2
Estimated audience size1,354,097

Audience persona

The typical Aroma of wine fan in United States is more female, around 44.2 years old, with strong Indulgence tendencies and a notable affinity for Regional styles of Mexican music.

Top regions in United States

Top regions ranked by reach for Aroma of wine in United States
RegionReachAffinity
California72,7780.49×
New York44,2140.58×
Texas40,9270.35×
Florida34,8310.38×
Illinois19,0190.42×
Pennsylvania18,1050.4×
Ohio17,5450.42×
Virginia16,6900.51×
North Carolina16,0840.39×
Massachusetts16,0300.6×
Georgia15,9540.38×
New Jersey14,4950.42×
South Carolina14,3720.71×
Washington13,6920.5×
Tennessee13,6240.5×
Mississippi12,9591.16×
Wisconsin12,8410.63×
Indiana12,3560.5×
Oklahoma12,1970.81×
Michigan12,1500.34×
Kentucky12,0040.71×
Missouri11,9660.55×
Louisiana11,5220.66×
Arkansas11,5131.03×
Minnesota11,4730.59×
Alabama10,7260.57×
Kansas10,7051×
West Virginia10,6981.7×
Arizona10,1840.37×
Iowa10,1630.91×
Connecticut10,0550.74×
Idaho9,8791.45×
Oregon9,8580.64×
Utah9,7990.81×
Colorado9,7530.46×
Maryland9,6870.42×
Hawaii9,4381.62×
Montana9,3072.48×
Rhode Island9,2212.14×
South Dakota9,1862.93×
North Dakota8,9443.22×
New Hampshire8,8151.65×
Nebraska8,6321.27×
New Mexico8,5871.26×
Nevada8,5590.65×
Maine8,5071.75×
Vermont8,3723.52×
Delaware7,6232.04×
Washington, District of Columbia5,5041.35×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Aroma of wine audience
BrandAffinityCategory
Regional styles of Mexican music20×Music & Radio
Ken Burns11.08×Movies & TV
Karbala12.81×Travel & Leisure
Governor of Michigan9.51×Politics & Society
Goop6.53×Internet & Social Media
Hibachi8.9×Food & Beverages
Birthday Gifts3.62×Kids & Family
Grinch4.28×Movies & TV
Unique Gifts2.3×Shopping
MeatEater7.18×Movies & TV
Wok6.18×Food & Beverages
Swanson9.82×Health
headspace8.07×Health
Vocal harmony3.64×Music & Radio
Google Home5.2×Technology & Electronics
Fairy godmother5.92×Literature
Cherish (group)8.56×Music & Radio
Mathcore6.25×Music & Radio
Grace Slick6.3×Music & Radio
Hipster6.7×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Aroma of wine audience
TraitClusterScore
IndulgenceJOY1.87
Family OrientationCONSERVATISM1.37
TravellingTHRILL1.36
Healthy LifestyleBALANCE1.35
Design AffinityPREMIUM1.34
Quality AwarenessPREMIUM1.32

Worldwide distribution

Worldwide audience distribution share by country for Aroma of wine
CountryShare
United States33.9%
Taiwan9.0%
Japan5.0%

See Aroma of wine audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Aroma of wine have in United States?

Aroma of wine has an estimated audience of 1,354,097 people in United States, concentrated in California and New York.

What is the gender split and age of Aroma of wine fans?

59.2% of Aroma of wine fans are female, 40.8% are male, with an average age of 44.2 years.

Which brands do Aroma of wine fans like most?

Aroma of wine fans show strongest brand affinity for Regional styles of Mexican music (20×), Ken Burns (11.08×), and Karbala (12.81×) over the country average.

Where do Aroma of wine fans live in United States?

Aroma of wine fans in United States are most concentrated in California (reach 72,778), New York (reach 44,214), and Texas (reach 40,927). These three regions account for the largest share of the active audience.

What other brands do Aroma of wine fans also like?

Beyond Aroma of wine itself, the audience over-indexes on Ken Burns (11.08×), Karbala (12.81×), Governor of Michigan (9.51×), and Goop (6.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Aroma of wine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.