Rascasse Audience Intelligence

Aquarius Audience in United States

A data profile of the people who buy, follow and care about Aquarius in United States — modelled from more than twelve digital signal sources. Aquarius has an estimated audience of 2,306,800 people in United States.

#709among Movie / TV Show / Series in United States#1884in Movies & TV

The average Aquarius fan in United States is 26.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Eurostar, Bordeaux wine, Sharp Aquos, with strongest over-indexing on Eurostar (299.44× the country average).

Demographically, the Aquarius audience skews more female with an average age of 26.9, and over-indexes on personality traits such as Mindfulness, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Aquarius fan in United States is more female, around 26.9 years old, with strong Mindfulness tendencies and a notable affinity for Eurostar.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Aquarius profile in United States.

Audience size
2.3M
in United States
Gender
80.1%♀
19.9% male
Age
26.9
average years
Country rank
#12704
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Aquarius viewers

80.1% are female, 19.9% are male, average age 26.9.

Fig. 02

Gender split

80.1%
Female
19.9%
Male
Demographic split for Aquarius audience in United States
MetricValue
Female80.1%
Male19.9%
Average age26.9
Estimated audience size2,306,800
Fig. 03

Age distribution

Ø 26.9
average years
Age distribution of the Aquarius audience in United States
Age bracketShare%
16-1953%
20-2927%
30-3911%
40-497%
50+2%
Fig. 04

Worldwide distribution

44.5%

of the worldwide Aquarius audience comes from United States.

Worldwide audience distribution share by country for Aquarius
CountryShare
United States44.5%
India7.4%
United Kingdom6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Aquarius audience in United States is strongest.

Fig. 05

Top regions by affinity

Aquarius fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~50K1.49×
02Arizona~70K1.47×
03Louisiana~40K1.33×
04Nevada~30K1.31×
05Alaska~6K1.29×
06Mississippi~20K1.28×
07Georgia~90K1.25×
08Maryland~50K1.17×
09Arkansas~20K1.16×
10California~300K1.13×
11South Carolina~40K1.13×
12Missouri~40K1.11×
13Oklahoma~30K1.10×
14Texas~200K1.09×
15North Carolina~70K1.05×
16Michigan~60K1.05×
17Tennessee~50K1.05×
18Indiana~40K1.04×
19Illinois~80K1.03×
20New Mexico~10K1.03×
21Washington, District of Columbia~7K1.02×
22Virginia~60K1.01×
23Ohio~70K1.00×
24Kentucky~30K1.00×
25New York~100K0.99×
26Oregon~30K0.99×
27Connecticut~20K0.96×
28Kansas~20K0.96×
29Hawaii~9K0.96×
30New Jersey~50K0.94×
31Washington~40K0.94×
32Minnesota~30K0.94×
33Pennsylvania~70K0.92×
34Florida~100K0.90×
35Wisconsin~30K0.88×
36West Virginia~9K0.87×
37Delaware~6K0.87×
38Rhode Island~6K0.86×
39Colorado~30K0.85×
40Nebraska~10K0.85×
41Massachusetts~40K0.84×
42Iowa~20K0.83×
43Idaho~9K0.83×
44Maine~7K0.83×
45Montana~5K0.83×
46Vermont~3K0.82×
47North Dakota~4K0.81×
48Utah~20K0.79×
49South Dakota~4K0.79×
50New Hampshire~7K0.76×
Fig. 06

Affinity by region

Affinity by region — Aquarius, United States
0.76×1.00×1.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Aquarius audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Aquarius audience
#·InterestCategoryAffinity×
01Sharp AquosTechnology & Electronics311.67×
02EurostarCars & Mobility299.44×
03PetronasCars & Mobility112.62×
04Bordeaux wineFood & Beverages90.59×
05WordPressTechnology & Electronics26.51×
06Software as a serviceTechnology & Electronics24.44×
07Key FoodShopping20.00×
08Paperless PostShopping20.00×
09Anjelica HustonMovies & TV17.12×
10CheapOairTravel & Leisure16.89×
11Orange Is the New BlackMovies & TV15.33×
12TransUnionTechnology & Electronics11.84×
13NASDAQBusiness & Career9.06×
14Millie Bobby BrownMovies & TV7.11×
15Bank of AmericaBusiness & Career3.87×
16Google DriveTechnology & Electronics3.21×
17The UPS StoreShopping3.16×
18Do it yourself (DIY)Home & Garden2.74×
19Harry PotterMovies & TV2.72×
20SupermanMovies & TV2.25×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Aquarius audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Aquarius audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE2.16×
SustainabilityBALANCE1.99×
Urban LifestyleOPEN1.76×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Aquarius audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.87×
TraditionCONSERVATISM1.03×
Family OrientationCONSERVATISM1.04×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Aquarius have in United States?

Aquarius has an estimated audience of 2,306,800 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Aquarius viewers?

80.1% of Aquarius fans are female, 19.9% are male, with an average age of 26.9 years.

03

Which brands do Aquarius fans like most?

Aquarius fans show strongest brand affinity for Eurostar (299.44×), Bordeaux wine (90.59×), and Sharp Aquos (311.67×) over the country average.

04

Where do Aquarius fans live in United States?

Aquarius fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Aquarius fans also like?

Beyond Aquarius itself, the audience over-indexes on Bordeaux wine (90.59×), Sharp Aquos (311.67×), WordPress (26.51×), and NASDAQ (9.06×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Aquarius audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Aquarius. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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