Aquarius Audience in United States

Aquarius logo

Aquarius has an estimated audience of 2,289,054 people in United States. 80.1% are female, 19.9% are male, average age 26.9. Top regions: California, Texas, Florida. Top brand affinities: Mount Kilimanjaro, Lulu 黃路梓茵, Combat sport, Bank account, Karbala.

The average Aquarius fan in United States is 26.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Mount Kilimanjaro, Lulu 黃路梓茵, Combat sport, with strongest over-indexing on Mount Kilimanjaro (302.29× the country average). Demographically, the Aquarius audience skews more female with an average age of 26.9, and over-indexes on personality traits such as Sustainability, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Aquarius fans

Demographic split for Aquarius audience in United States
MetricValue
Female80.1%
Male19.9%
Average age26.9
Estimated audience size2,289,054

Audience persona

The typical Aquarius fan in United States is more female, around 26.9 years old, with strong Sustainability tendencies and a notable affinity for Mount Kilimanjaro.

Top regions in United States

Top regions ranked by reach for Aquarius in United States
RegionReachAffinity
California295,3541.17×
Texas228,0191.16×
Florida143,2090.92×
New York133,2201.04×
Georgia91,7641.3×
Illinois81,3301.07×
North Carolina75,6421.1×
Ohio72,9681.03×
Pennsylvania72,5010.94×
Arizona68,8571.47×
Michigan64,6721.08×
Virginia57,2001.03×
New Jersey56,9990.98×
Tennessee49,2071.07×
Alabama47,4291.48×
Maryland45,6731.16×
Indiana44,6241.07×
Washington43,8290.95×
Missouri43,1731.17×
South Carolina39,2771.14×
Louisiana38,9271.32×
Massachusetts38,5990.86×
Colorado31,3620.87×
Minnesota31,3530.96×
Wisconsin30,4470.88×
Nevada29,1771.32×
Kentucky28,9551.01×
Oklahoma28,4991.12×
Oregon26,2191×
Mississippi23,4261.24×
Arkansas21,8741.16×
Connecticut21,8160.95×
Kansas17,6280.98×
Utah16,0340.78×
Iowa15,3880.82×
New Mexico11,4271×
Nebraska9,4730.83×
Hawaii9,4030.96×
Idaho9,2440.81×
West Virginia8,6890.82×
Washington, District of Columbia6,9341.01×
Maine6,5600.8×
New Hampshire6,5360.72×
Rhode Island5,8930.81×
Alaska5,8211.19×
Delaware5,1770.82×
Montana4,9840.78×
South Dakota3,9220.74×
North Dakota3,4940.74×
Vermont3,0260.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Aquarius audience
BrandAffinityCategory
Mount Kilimanjaro302.29×Travel & Leisure
Lulu 黃路梓茵20×Movies & TV
Combat sport2.75×Sports
Bank account3.99×Business & Career
Karbala14.32×Travel & Leisure
Lindy Hop14.18×Music & Radio
edureka47.06×Business & Career
Tiara12.05×Politics & Society
Natural rubber2.53×Cars & Mobility
Collectable1.94×Kids & Family
Tierra Cali8.96×Travel & Leisure
Ken Burns7.76×Movies & TV
Home equity2.08×Home & Garden
Nebraska Cornhuskers8.07×Sports
Jesse Plemons3.19×Movies & TV
Elsword14.54×Games
Electrolyte4.11×Health
Bugatti Chiron8.67×Cars & Mobility
Vocal harmony3.68×Music & Radio
Mothercare2.37×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Aquarius audience
TraitClusterScore
SustainabilityBALANCE1.95
MindfulnessBALANCE1.94
Quality AwarenessPREMIUM1.78
LGBTQ+ IdentityOPEN1.68
Early Adopter MentalityPOWER1.66
Design AffinityPREMIUM1.63

Worldwide distribution

Worldwide audience distribution share by country for Aquarius
CountryShare
United States44.5%
India7.7%
United Kingdom6.2%

See Aquarius audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Aquarius have in United States?

Aquarius has an estimated audience of 2,289,054 people in United States, concentrated in California and Texas.

What is the gender split and age of Aquarius fans?

80.1% of Aquarius fans are female, 19.9% are male, with an average age of 26.9 years.

Which brands do Aquarius fans like most?

Aquarius fans show strongest brand affinity for Mount Kilimanjaro (302.29×), Lulu 黃路梓茵 (20×), and Combat sport (2.75×) over the country average.

Where do Aquarius fans live in United States?

Aquarius fans in United States are most concentrated in California (reach 295,354), Texas (reach 228,019), and Florida (reach 143,209). These three regions account for the largest share of the active audience.

What other brands do Aquarius fans also like?

Beyond Aquarius itself, the audience over-indexes on Lulu 黃路梓茵 (20×), Combat sport (2.75×), Bank account (3.99×), and Karbala (14.32×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Aquarius. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.