Aquarius Audience in United States

Aquarius logo

Aquarius has an estimated audience of 2,289,054 people in United States. 80.1% are female, 19.9% are male, average age 26.9. Top regions: California, Texas, Florida. Top brand affinities: Eurostar, Sharp Aquos, Bordeaux wine, Petronas, Millie Bobby Brown.

The average Aquarius fan in United States is 26.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Eurostar, Sharp Aquos, Bordeaux wine, with strongest over-indexing on Eurostar (302.29× the country average). Demographically, the Aquarius audience skews more female with an average age of 26.9, and over-indexes on personality traits such as Sustainability, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Aquarius fans

Demographic split for Aquarius audience in United States
MetricValue
Female80.1%
Male19.9%
Average age26.9
Estimated audience size2,289,054

Audience persona

The typical Aquarius fan in United States is more female, around 26.9 years old, with strong Sustainability tendencies and a notable affinity for Eurostar.

Top regions in United States

Top regions ranked by reach for Aquarius in United States
RegionReachAffinity
California295,3541.17×
Texas228,0191.16×
Florida143,2090.92×
New York133,2201.04×
Georgia91,7641.3×
Illinois81,3301.07×
North Carolina75,6421.1×
Ohio72,9681.03×
Pennsylvania72,5010.94×
Arizona68,8571.47×
Michigan64,6721.08×
Virginia57,2001.03×
New Jersey56,9990.98×
Tennessee49,2071.07×
Alabama47,4291.48×
Maryland45,6731.16×
Indiana44,6241.07×
Washington43,8290.95×
Missouri43,1731.17×
South Carolina39,2771.14×
Louisiana38,9271.32×
Massachusetts38,5990.86×
Colorado31,3620.87×
Minnesota31,3530.96×
Wisconsin30,4470.88×
Nevada29,1771.32×
Kentucky28,9551.01×
Oklahoma28,4991.12×
Oregon26,2191×
Mississippi23,4261.24×
Arkansas21,8741.16×
Connecticut21,8160.95×
Kansas17,6280.98×
Utah16,0340.78×
Iowa15,3880.82×
New Mexico11,4271×
Nebraska9,4730.83×
Hawaii9,4030.96×
Idaho9,2440.81×
West Virginia8,6890.82×
Washington, District of Columbia6,9341.01×
Maine6,5600.8×
New Hampshire6,5360.72×
Rhode Island5,8930.81×
Alaska5,8211.19×
Delaware5,1770.82×
Montana4,9840.78×
South Dakota3,9220.74×
North Dakota3,4940.74×
Vermont3,0260.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Aquarius audience
BrandAffinityCategory
Eurostar302.29×Cars & Mobility
Sharp Aquos390.37×Technology & Electronics
Bordeaux wine81.05×Food & Beverages
Petronas160.97×Cars & Mobility
Millie Bobby Brown9.94×Movies & TV
Software as a service21.67×Technology & Electronics
Google Maps4.94×Internet & Social Media
WordPress21.17×Technology & Electronics
Bachelor of Business Administration47.06×Business & Career
CheapOair15.29×Travel & Leisure
NASDAQ6.9×Business & Career
Bank of America4.36×Business & Career
Key Food20×Shopping
Indeed.com3.77×Business & Career
Do it yourself (DIY)2.91×Home & Garden
Orange Is the New Black13.71×Movies & TV
Harry Potter2.86×Movies & TV
Capital One3.08×Business & Career
Autism Awareness6.97×Health
Makeup Tutorials5.02×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Aquarius audience
TraitClusterScore
SustainabilityBALANCE1.95
MindfulnessBALANCE1.94
Quality AwarenessPREMIUM1.78
LGBTQ+ IdentityOPEN1.68
Early Adopter MentalityPOWER1.66
Design AffinityPREMIUM1.63

Worldwide distribution

Worldwide audience distribution share by country for Aquarius
CountryShare
United States44.5%
India7.7%
United Kingdom6.2%

See Aquarius audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Aquarius have in United States?

Aquarius has an estimated audience of 2,289,054 people in United States, concentrated in California and Texas.

What is the gender split and age of Aquarius fans?

80.1% of Aquarius fans are female, 19.9% are male, with an average age of 26.9 years.

Which brands do Aquarius fans like most?

Aquarius fans show strongest brand affinity for Eurostar (302.29×), Sharp Aquos (390.37×), and Bordeaux wine (81.05×) over the country average.

Where do Aquarius fans live in United States?

Aquarius fans in United States are most concentrated in California (reach 295,354), Texas (reach 228,019), and Florida (reach 143,209). These three regions account for the largest share of the active audience.

What other brands do Aquarius fans also like?

Beyond Aquarius itself, the audience over-indexes on Sharp Aquos (390.37×), Bordeaux wine (81.05×), Petronas (160.97×), and Millie Bobby Brown (9.94×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Aquarius. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.