Wine and food matching Audience in Germany
Wine and food matching has an estimated audience of 271,567 people in Germany. 59.0% are female, 41.0% are male, average age 37.5. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Google Flights, Local food, Fast food, Real property, Livemusic.
The average Wine and food matching fan in Germany is 37.5 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Google Flights, Local food, Fast food, with strongest over-indexing on Google Flights (12.78× the country average). Demographically, the Wine and food matching audience skews more female with an average age of 37.5, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Wine and food matching fans
| Metric | Value |
|---|---|
| Female | 59.0% |
| Male | 41.0% |
| Average age | 37.5 |
| Estimated audience size | 271,567 |
Audience persona
The typical Wine and food matching fan in Germany is more female, around 37.5 years old, with strong Indulgence tendencies and a notable affinity for Google Flights.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 24,963 | 0.57× |
| Nordrhein-Westfalen | 22,367 | 0.38× |
| Baden-Württemberg | 16,297 | 0.44× |
| Berlin | 15,817 | 1.3× |
| Hessen | 15,695 | 0.76× |
| Thüringen | 8,569 | 1.24× |
| Brandenburg | 8,213 | 0.97× |
| Rheinland-Pfalz | 7,740 | 0.57× |
| Sachsen-Anhalt | 7,705 | 1.1× |
| Mecklenburg-Vorpommern | 7,393 | 1.43× |
| Niedersachsen | 7,092 | 0.27× |
| Saarland | 6,982 | 2.09× |
| Bremen | 6,942 | 2.99× |
| Sachsen | 6,735 | 0.51× |
| Schleswig-Holstein | 6,629 | 0.68× |
| Hamburg | 4,362 | 0.71× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Flights | 12.78× | Travel & Leisure |
| Local food | 6.83× | Food & Beverages |
| Fast food | 5.83× | Food & Beverages |
| Real property | 8.38× | Home & Garden |
| Livemusic | 5.65× | Music & Radio |
| Eataly | 34.17× | Food & Beverages |
| Gourmet Foods | 9× | Food & Beverages |
| Sparkling wine | 8.32× | Food & Beverages |
| Do it yourself (DIY) | 3.24× | Home & Garden |
| Spiegel Online | 3.04× | News |
| Wine bar | 29.29× | Food & Beverages |
| Sommelier | 21.64× | Food & Beverages |
| Tagesschau | 2.36× | Movies & TV |
| Natural foods | 5.31× | Food & Beverages |
| Wine cellar | 9.59× | Food & Beverages |
| JACK & JONES | 17.17× | Fashion & Accessoires |
| Home Delivery | 9.6× | Food & Beverages |
| Merlot | 29.1× | Food & Beverages |
| Orange juice | 15.04× | Food & Beverages |
| JYSK | 3.43× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 2.97 |
| Design Affinity | PREMIUM | 2.28 |
| Convenience Orientation | PREMIUM | 2.22 |
| DIY Mentality | THRILL | 2.15 |
| Sustainability | BALANCE | 2.07 |
| Travelling | THRILL | 1.99 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.1% |
| Japan | 14.5% |
| Italy | 8.3% |
See Wine and food matching audiences in other countries
- Wine and food matching — United States
- Wine and food matching — United Kingdom
- Wine and food matching — France
- Wine and food matching — Italy
- Wine and food matching — Spain
- Wine and food matching — Brazil
- Wine and food matching — Japan
- Wine and food matching — South Korea
- Wine and food matching — India
More Food & Beverages audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Wine and food matching have in Germany?
Wine and food matching has an estimated audience of 271,567 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Wine and food matching fans?
59.0% of Wine and food matching fans are female, 41.0% are male, with an average age of 37.5 years.
Which brands do Wine and food matching fans like most?
Wine and food matching fans show strongest brand affinity for Google Flights (12.78×), Local food (6.83×), and Fast food (5.83×) over the country average.
Where do Wine and food matching fans live in Germany?
Wine and food matching fans in Germany are most concentrated in Bayern (reach 24,963), Nordrhein-Westfalen (reach 22,367), and Baden-Württemberg (reach 16,297). These three regions account for the largest share of the active audience.
What other brands do Wine and food matching fans also like?
Beyond Wine and food matching itself, the audience over-indexes on Local food (6.83×), Fast food (5.83×), Real property (8.38×), and Livemusic (5.65×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Wine and food matching. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.