Sommelier Audience in Germany
Sommelier has an estimated audience of 290,001 people in Germany. 49.5% are female, 50.5% are male, average age 42.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Wine tasting, Wine and food matching, Tagesschau, Aroma of wine, Winery.
The average Sommelier fan in Germany is 42.2 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Wine tasting, Wine and food matching, Tagesschau, with strongest over-indexing on Wine tasting (7.56× the country average). Demographically, the Sommelier audience skews balanced with an average age of 42.2, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Sommelier fans
| Metric | Value |
|---|---|
| Female | 49.5% |
| Male | 50.5% |
| Average age | 42.2 |
| Estimated audience size | 290,001 |
Audience persona
The typical Sommelier fan in Germany is balanced, around 42.2 years old, with strong Indulgence tendencies and a notable affinity for Wine tasting.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 68,756 | 1.08× |
| Bayern | 58,257 | 1.25× |
| Baden-Württemberg | 44,298 | 1.12× |
| Niedersachsen | 26,769 | 0.95× |
| Hessen | 26,421 | 1.2× |
| Rheinland-Pfalz | 17,382 | 1.2× |
| Berlin | 15,963 | 1.23× |
| Sachsen | 14,142 | 0.99× |
| Schleswig-Holstein | 9,276 | 0.89× |
| Hamburg | 8,194 | 1.25× |
| Brandenburg | 7,103 | 0.79× |
| Thüringen | 5,716 | 0.77× |
| Sachsen-Anhalt | 5,303 | 0.71× |
| Mecklenburg-Vorpommern | 4,716 | 0.85× |
| Saarland | 3,299 | 0.93× |
| Bremen | 1,963 | 0.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Wine tasting | 7.56× | Food & Beverages |
| Wine and food matching | 24.52× | Food & Beverages |
| Tagesschau | 2.61× | Movies & TV |
| Aroma of wine | 30.87× | Food & Beverages |
| Winery | 6.14× | Food & Beverages |
| Red wine | 6.52× | Food & Beverages |
| Spiegel Online | 2.24× | News |
| Business and industry | 1.51× | Business & Career |
| Riesling | 15.06× | Food & Beverages |
| Enotourism | 16.1× | Travel & Leisure |
| Wine cellar | 7.72× | Food & Beverages |
| Consumer electronics | 1.55× | Technology & Electronics |
| Merlot | 26.02× | Food & Beverages |
| Sauvignon blanc | 23.97× | Food & Beverages |
| Wine clubs | 22.85× | Food & Beverages |
| Pinot noir | 19× | Food & Beverages |
| Wine bar | 19.18× | Food & Beverages |
| Chardonnay | 18.63× | Food & Beverages |
| Viticulture | 9.42× | Food & Beverages |
| Enoteca | 17.02× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 3.45 |
| Design Affinity | PREMIUM | 2.78 |
| Sports Activity | POWER | 2.48 |
| Sustainability | BALANCE | 2.16 |
| Quality Awareness | PREMIUM | 2.04 |
| Travelling | THRILL | 2 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 20.6% |
| United States | 12.5% |
| Japan | 10.5% |
See Sommelier audiences in other countries
More Food & Beverages audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Sommelier have in Germany?
Sommelier has an estimated audience of 290,001 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Sommelier fans?
49.5% of Sommelier fans are female, 50.5% are male, with an average age of 42.2 years.
Which brands do Sommelier fans like most?
Sommelier fans show strongest brand affinity for Wine tasting (7.56×), Wine and food matching (24.52×), and Tagesschau (2.61×) over the country average.
Where do Sommelier fans live in Germany?
Sommelier fans in Germany are most concentrated in Nordrhein-Westfalen (reach 68,756), Bayern (reach 58,257), and Baden-Württemberg (reach 44,298). These three regions account for the largest share of the active audience.
What other brands do Sommelier fans also like?
Beyond Sommelier itself, the audience over-indexes on Wine and food matching (24.52×), Tagesschau (2.61×), Aroma of wine (30.87×), and Winery (6.14×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sommelier. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.