Rascasse Audience Intelligence

Sommelier Audience in Germany

A data profile of the people who buy, follow and care about Sommelier in Germany — modelled from more than twelve digital signal sources. Sommelier has an estimated audience of 290,001 people in Germany.

#6273among Topic in Germany#863in Food & Beverages

The average Sommelier fan in Germany is 42.2 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Wine tasting, Wine and food matching, Tagesschau, with strongest over-indexing on Wine tasting (7.56× the country average).

Demographically, the Sommelier audience skews balanced with an average age of 42.2, and over-indexes on personality traits such as Indulgence, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Sommelier fan in Germany is balanced, around 42.2 years old, with strong Indulgence tendencies and a notable affinity for Wine tasting.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sommelier profile in Germany.

Audience size
290K
in Germany
Gender
49.5%♀
50.5% male
Age
42.2
average years
Country rank
#17765
Topic in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sommelier fans

49.5% are female, 50.5% are male, average age 42.2.

Fig. 02

Gender split

49.5%
Female
50.5%
Male
Demographic split for Sommelier audience in Germany
MetricValue
Female49.5%
Male50.5%
Average age42.2
Estimated audience size290,001
Fig. 03

Age distribution

Ø 42.2
average years
Age distribution of the Sommelier audience in Germany
Age bracketShare%
16-1910%
20-2918%
30-3923%
40-4928%
50+21%
Fig. 04

Worldwide distribution

2.4%

of the worldwide Sommelier audience comes from Germany.

Worldwide audience distribution share by country for Sommelier
CountryShare
Italy20.6%
United States12.5%
Japan10.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sommelier audience in Germany is strongest.

Fig. 05

Top regions by affinity

Sommelier fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~8K1.21×
02Bayern~50K1.17×
03Rheinland-Pfalz~20K1.17×
04Berlin~20K1.16×
05Hessen~20K1.12×
06Baden-Württemberg~40K1.09×
07Nordrhein-Westfalen~70K1.05×
08Sachsen~10K1.02×
09Niedersachsen~30K0.99×
10Saarland~3K0.95×
11Schleswig-Holstein~10K0.91×
12Mecklenburg-Vorpommern~5K0.91×
13Bremen~2K0.88×
14Brandenburg~8K0.87×
15Thüringen~6K0.87×
16Sachsen-Anhalt~6K0.80×
Fig. 06

Affinity by region

Affinity by region — Sommelier, Germany
0.80×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sommelier audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sommelier audience
#·InterestCategoryAffinity×
01Aroma of wineFood & Beverages30.87×
02MerlotFood & Beverages26.02×
03Wine and food matchingFood & Beverages24.52×
04Sauvignon blancFood & Beverages23.97×
05Wine clubsFood & Beverages22.85×
06Wine barFood & Beverages19.18×
07Pinot noirFood & Beverages19.00×
08ChardonnayFood & Beverages18.63×
09EnotecaFood & Beverages17.02×
10EnotourismTravel & Leisure16.10×
11RieslingFood & Beverages15.06×
12ViticultureFood & Beverages9.42×
13Wine cellarFood & Beverages7.72×
14Wine tastingFood & Beverages7.56×
15Red wineFood & Beverages6.52×
16WineryFood & Beverages6.14×
17White wineFood & Beverages5.77×
18TagesschauMovies & TV2.61×
19Consumer electronicsTechnology & Electronics1.55×
20Business and industryBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sommelier audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sommelier audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY3.63×
Community OrientationOPEN1.83×
Quality AwarenessPREMIUM1.83×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sommelier audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.95×
Social Media UsageJOY1.15×
DIY MentalityTHRILL1.20×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sommelier have in Germany?

Sommelier has an estimated audience of 290,001 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Sommelier fans?

49.5% of Sommelier fans are female, 50.5% are male, with an average age of 42.2 years.

03

Which brands do Sommelier fans like most?

Sommelier fans show strongest brand affinity for Wine tasting (7.56×), Wine and food matching (24.52×), and Tagesschau (2.61×) over the country average.

04

Where do Sommelier fans live in Germany?

Sommelier fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Sommelier fans also like?

Beyond Sommelier itself, the audience over-indexes on Wine and food matching (24.52×), Tagesschau (2.61×), Aroma of wine (30.87×), and Winery (6.14×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Germany

See Sommelier audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Sommelier. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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