Enotourism Audience in Germany
Enotourism has an estimated audience of 329,863 people in Germany. 44.7% are female, 55.3% are male, average age 49.1. Top regions: Nordrhein-Westfalen, Mecklenburg-Vorpommern, Bayern. Top brand affinities: Adriano Celentano, Gianna Nannini, Corriere della Sera, Eros Ramazzotti, MakeMyTrip.
The average Enotourism fan in Germany is 49.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Mecklenburg-Vorpommern, Bayern. Top brand affinities include Adriano Celentano, Gianna Nannini, Corriere della Sera, with strongest over-indexing on Adriano Celentano (84.46× the country average). Demographically, the Enotourism audience skews more male with an average age of 49.1, and over-indexes on personality traits such as Indulgence, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic · Subtype: Travel type
Demographics of Enotourism fans
| Metric | Value |
|---|---|
| Female | 44.7% |
| Male | 55.3% |
| Average age | 49.1 |
| Estimated audience size | 329,863 |
Audience persona
The typical Enotourism fan in Germany is more male, around 49.1 years old, with strong Indulgence tendencies and a notable affinity for Adriano Celentano.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 28,094 | 0.39× |
| Mecklenburg-Vorpommern | 26,129 | 4.15× |
| Bayern | 25,388 | 0.48× |
| Niedersachsen | 20,762 | 0.65× |
| Baden-Württemberg | 18,945 | 0.42× |
| Thüringen | 18,136 | 2.16× |
| Rheinland-Pfalz | 17,062 | 1.03× |
| Sachsen | 15,791 | 0.98× |
| Berlin | 15,627 | 1.06× |
| Saarland | 12,811 | 3.16× |
| Schleswig-Holstein | 12,722 | 1.07× |
| Hessen | 11,089 | 0.44× |
| Brandenburg | 9,178 | 0.9× |
| Hamburg | 5,340 | 0.72× |
| Bremen | None× | |
| Sachsen-Anhalt | None× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Adriano Celentano | 84.46× | Music & Radio |
| Gianna Nannini | 24.63× | Music & Radio |
| Corriere della Sera | 18.84× | News |
| Eros Ramazzotti | 13.53× | Music & Radio |
| MakeMyTrip | 25.38× | Travel & Leisure |
| Andrea Bocelli | 10.75× | Music & Radio |
| Property finder | 4.88× | Home & Garden |
| Gourmet Foods | 6.75× | Food & Beverages |
| Tagesschau | 2.3× | Movies & TV |
| Job fair | 7.57× | Business & Career |
| Sparkling wine | 6.55× | Food & Beverages |
| Irish whiskey | 9.84× | Food & Beverages |
| Kat Dennings | 12.4× | Movies & TV |
| Travel Blogger | 7.75× | Travel & Leisure |
| Magnolia (film) | 18.62× | Movies & TV |
| ICloud | 5.42× | Technology & Electronics |
| Canada | 3.36× | Travel & Leisure |
| 2.47× | Internet & Social Media | |
| Batman | 2.72× | Movies & TV |
| Winery | 5.46× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 2.73 |
| Travelling | THRILL | 2.51 |
| Pet Ownership | JOY | 2.2 |
| Luxury Orientation | PREMIUM | 2.07 |
| Career Orientation | POWER | 2.04 |
| LGBTQ+ Identity | OPEN | 1.93 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 33.9% |
| Spain | 12.5% |
| United States | 8.9% |
See Enotourism audiences in other countries
More Travel type audiences in Germany
- Hotels (18,162,909)
- Camping (13,162,367)
- Beaches (9,943,894)
- Lakes (8,975,974)
- Air travel (7,210,768)
Frequently asked questions
How many fans does Enotourism have in Germany?
Enotourism has an estimated audience of 329,863 people in Germany, concentrated in Nordrhein-Westfalen and Mecklenburg-Vorpommern.
What is the gender split and age of Enotourism fans?
44.7% of Enotourism fans are female, 55.3% are male, with an average age of 49.1 years.
Which brands do Enotourism fans like most?
Enotourism fans show strongest brand affinity for Adriano Celentano (84.46×), Gianna Nannini (24.63×), and Corriere della Sera (18.84×) over the country average.
Where do Enotourism fans live in Germany?
Enotourism fans in Germany are most concentrated in Nordrhein-Westfalen (reach 28,094), Mecklenburg-Vorpommern (reach 26,129), and Bayern (reach 25,388). These three regions account for the largest share of the active audience.
What other brands do Enotourism fans also like?
Beyond Enotourism itself, the audience over-indexes on Gianna Nannini (24.63×), Corriere della Sera (18.84×), Eros Ramazzotti (13.53×), and MakeMyTrip (25.38×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Enotourism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.