Enotourism Audience in Germany
A data profile of the people who buy, follow and care about Enotourism in Germany — modelled from more than twelve digital signal sources. Enotourism has an estimated audience of 329,863 people in Germany.
The average Enotourism fan in Germany is 49.1 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Gianna Nannini, Eros Ramazzotti, Vineyard, with strongest over-indexing on Gianna Nannini (21.33× the country average).
Demographically, the Enotourism audience skews more male with an average age of 49.1, and over-indexes on personality traits such as Individualism, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Enotourism fan in Germany is more male, around 49.1 years old, with strong Individualism tendencies and a notable affinity for Gianna Nannini.
At a glance
The key figures that characterise the Enotourism profile in Germany.
Search interest · 12-month trend
Demographics of Enotourism fans
44.7% are female, 55.3% are male, average age 49.1.
Gender split
| Metric | Value |
|---|---|
| Female | 44.7% |
| Male | 55.3% |
| Average age | 49.1 |
| Estimated audience size | 329,863 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 10% | |
| 30-39 | 15% | |
| 40-49 | 24% | |
| 50+ | 47% |
Worldwide distribution
of the worldwide Enotourism audience comes from Germany.
| Country | Share |
|---|---|
| Italy | 33.9% |
| Spain | 12.5% |
| United States | 8.9% |
Geography
Where the Enotourism audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Saarland | ~6K | 1.38× | |
| 02 | Thüringen | ~10K | 1.21× | |
| 03 | Mecklenburg-Vorpommern | ~7K | 1.10× | |
| 04 | Schleswig-Holstein | ~10K | 1.01× | |
| 05 | Rheinland-Pfalz | ~20K | 1.00× | |
| 06 | Berlin | ~10K | 1.00× | |
| 07 | Brandenburg | ~10K | 1.00× | |
| 08 | Hamburg | ~7K | 1.00× | |
| 09 | Sachsen | ~20K | 0.99× | |
| 10 | Niedersachsen | ~30K | 0.92× | |
| 11 | Hessen | ~20K | 0.89× | |
| 12 | Bayern | ~50K | 0.88× | |
| 13 | Baden-Württemberg | ~40K | 0.87× | |
| 14 | Nordrhein-Westfalen | ~60K | 0.86× | |
| 15 | Bremen | 0.00× | ||
| 16 | Sachsen-Anhalt | 0.00× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Enotourism audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Gianna Nannini | Music & Radio | 21.33× | ||
| 02 | Air Europa | Travel & Leisure | 20.69× | ||
| 03 | Wine bar | Food & Beverages | 20.18× | ||
| 04 | Adriano Celentano | Music & Radio | 19.54× | ||
| 05 | Il Messaggero | News | 18.69× | ||
| 06 | Sommelier | Food & Beverages | 16.10× | ||
| 07 | Eros Ramazzotti | Music & Radio | 16.03× | ||
| 08 | Corriere della Sera | News | 15.59× | ||
| 09 | Kat Dennings | Movies & TV | 14.09× | ||
| 10 | Vineyard | Food & Beverages | 12.63× | ||
| 11 | Andrea Bocelli | Music & Radio | 11.34× | ||
| 12 | Gran Canaria | Travel & Leisure | 10.29× | ||
| 13 | Irish whiskey | Food & Beverages | 10.15× | ||
| 14 | Wine cellar | Food & Beverages | 8.12× | ||
| 15 | Dacia Sandero | Cars & Mobility | 7.31× | ||
| 16 | Sparkling wine | Food & Beverages | 7.04× | ||
| 17 | Job fair | Business & Career | 6.94× | ||
| 18 | Day spa | Beauty & Wellness | 4.82× | ||
| 19 | Expedia | Travel & Leisure | 4.42× | ||
| 20 | Tagesschau | Movies & TV | 2.09× |
Personality of the Enotourism audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 2.27× | |
| Career Orientation | POWER | 2.20× | |
| Travelling | THRILL | 2.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.57× | |
| Family Orientation | CONSERVATISM | 0.61× | |
| Creativity | OPEN | 0.64× |
Frequently asked questions
How many fans does Enotourism have in Germany?
Enotourism has an estimated audience of 329,863 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Enotourism fans?
44.7% of Enotourism fans are female, 55.3% are male, with an average age of 49.1 years.
Which brands do Enotourism fans like most?
Enotourism fans show strongest brand affinity for Gianna Nannini (21.33×), Eros Ramazzotti (16.03×), and Vineyard (12.63×) over the country average.
Where do Enotourism fans live in Germany?
Enotourism fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.
What other brands do Enotourism fans also like?
Beyond Enotourism itself, the audience over-indexes on Eros Ramazzotti (16.03×), Vineyard (12.63×), Adriano Celentano (19.54×), and Corriere della Sera (15.59×) compared to the Germany average.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Enotourism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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