Rascasse Audience Intelligence

Wine bottle Audience in United States

A data profile of the people who buy, follow and care about Wine bottle in United States — modelled from more than twelve digital signal sources. Wine bottle has an estimated audience of 2,771,361 people in United States.

#5330among Topic in United States#685in Food & Beverages

The average Wine bottle fan in United States is 43.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Wine tasting, Sparkling wine, Naked Wines, with strongest over-indexing on Wine tasting (8.56× the country average).

Demographically, the Wine bottle audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Indulgence, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Wine bottle fan in United States is more female, around 43.1 years old, with strong Indulgence tendencies and a notable affinity for Wine tasting.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wine bottle profile in United States.

Audience size
2.8M
in United States
Gender
60.1%♀
39.9% male
Age
43.1
average years
Country rank
#10971
Topic in United States
Fig. 01

Search interest · 12-month trend

+5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Wine bottle fans

60.1% are female, 39.9% are male, average age 43.1.

Fig. 02

Gender split

60.1%
Female
39.9%
Male
Demographic split for Wine bottle audience in United States
MetricValue
Female60.1%
Male39.9%
Average age43.1
Estimated audience size2,771,361
Fig. 03

Age distribution

Ø 43.1
average years
Age distribution of the Wine bottle audience in United States
Age bracketShare%
16-1911%
20-2917%
30-3919%
40-4926%
50+27%
Fig. 04

Worldwide distribution

24.7%

of the worldwide Wine bottle audience comes from United States.

Worldwide audience distribution share by country for Wine bottle
CountryShare
United States24.7%
Brazil10.4%
Italy6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wine bottle audience in United States is strongest.

Fig. 05

Top regions by affinity

Wine bottle fans by region: top regions in United States
#RegionReachAffinity×
01California~400K1.26×
02Georgia~100K1.18×
03New Jersey~80K1.17×
04Connecticut~30K1.17×
05Pennsylvania~100K1.16×
06New York~200K1.15×
07Oregon~40K1.14×
08Kansas~20K1.14×
09Washington~60K1.11×
10Rhode Island~10K1.11×
11Alabama~40K1.09×
12Mississippi~20K1.09×
13Illinois~100K1.07×
14Texas~300K1.06×
15North Carolina~90K1.05×
16Massachusetts~60K1.05×
17Maryland~50K1.05×
18Louisiana~40K1.04×
19Virginia~70K1.03×
20South Carolina~40K1.03×
21Arkansas~20K1.03×
22Indiana~50K1.01×
23Florida~200K0.99×
24Michigan~70K0.99×
25West Virginia~10K0.99×
26Ohio~80K0.98×
27Wisconsin~40K0.98×
28New Mexico~10K0.98×
29Colorado~40K0.97×
30Kentucky~30K0.97×
31Idaho~10K0.97×
32Nebraska~10K0.97×
33Arizona~50K0.96×
34Oklahoma~30K0.96×
35Utah~20K0.96×
36Delaware~7K0.95×
37South Dakota~6K0.95×
38Tennessee~50K0.94×
39Missouri~40K0.94×
40Vermont~5K0.94×
41Minnesota~40K0.93×
42Alaska~6K0.93×
43North Dakota~5K0.93×
44Hawaii~10K0.92×
45New Hampshire~10K0.92×
46Washington, District of Columbia~8K0.92×
47Montana~7K0.92×
48Iowa~20K0.91×
49Nevada~20K0.90×
50Maine~9K0.90×
Fig. 06

Affinity by region

Affinity by region — Wine bottle, United States
0.90×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wine bottle audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wine bottle audience
#·InterestCategoryAffinity×
01RieslingFood & Beverages24.79×
02MalbecFood & Beverages23.97×
03Sauvignon blancFood & Beverages20.86×
04AmarettoFood & Beverages20.00×
05MerlotFood & Beverages19.03×
06Kate BosworthMovies & TV15.79×
07Pinot noirFood & Beverages14.77×
08Naked WinesFood & Beverages13.92×
09Cabernet SauvignonFood & Beverages12.71×
10BevMo!Shopping10.53×
11Wine tastingFood & Beverages8.56×
12Sparkling wineFood & Beverages8.17×
13Total Wine & MoreFood & Beverages6.47×
14White wineFood & Beverages6.10×
15ChampagneFood & Beverages5.73×
16Gina CaranoMovies & TV5.45×
17Red wineFood & Beverages5.42×
18Kelly OsbourneMusic & Radio5.10×
19VineyardFood & Beverages3.90×
20Planet FitnessSports1.97×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wine bottle audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wine bottle audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.67×
Design AffinityPREMIUM1.52×
TravellingTHRILL1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wine bottle audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.82×
ExtroversionTHRILL0.83×
Pet OwnershipJOY0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Wine bottle have in United States?

Wine bottle has an estimated audience of 2,771,361 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Wine bottle fans?

60.1% of Wine bottle fans are female, 39.9% are male, with an average age of 43.1 years.

03

Which brands do Wine bottle fans like most?

Wine bottle fans show strongest brand affinity for Wine tasting (8.56×), Sparkling wine (8.17×), and Naked Wines (13.92×) over the country average.

04

Where do Wine bottle fans live in United States?

Wine bottle fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Wine bottle fans also like?

Beyond Wine bottle itself, the audience over-indexes on Sparkling wine (8.17×), Naked Wines (13.92×), Total Wine & More (6.47×), and Sauvignon blanc (20.86×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Wine bottle audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Wine bottle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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