Kompass Audience in Germany
Kompass has an estimated audience of 1,574,756 people in Germany. 50.8% are female, 49.2% are male, average age 37.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gil Ofarim, KLIX (AM), Stradivarius, Israel, Handmade Gifts.
The average Kompass fan in Germany is 37.4 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gil Ofarim, KLIX (AM), Stradivarius, with strongest over-indexing on Gil Ofarim (1.82× the country average). Demographically, the Kompass audience skews balanced with an average age of 37.4, and over-indexes on personality traits such as Indulgence, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: POI · Subtype: Concert venue
Demographics of Kompass fans
| Metric | Value |
|---|---|
| Female | 50.8% |
| Male | 49.2% |
| Average age | 37.4 |
| Estimated audience size | 1,574,756 |
Audience persona
The typical Kompass fan in Germany is balanced, around 37.4 years old, with strong Indulgence tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 328,232 | 0.95× |
| Bayern | 260,277 | 1.03× |
| Baden-Württemberg | 203,857 | 0.95× |
| Niedersachsen | 168,384 | 1.1× |
| Hessen | 105,953 | 0.88× |
| Sachsen | 85,318 | 1.1× |
| Schleswig-Holstein | 75,199 | 1.33× |
| Rheinland-Pfalz | 75,061 | 0.95× |
| Berlin | 52,553 | 0.75× |
| Brandenburg | 49,238 | 1.01× |
| Thüringen | 40,839 | 1.02× |
| Sachsen-Anhalt | 37,926 | 0.93× |
| Hamburg | 35,825 | 1.01× |
| Mecklenburg-Vorpommern | 34,120 | 1.13× |
| Saarland | 16,478 | 0.85× |
| Bremen | 13,538 | 1.01× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 1.82× | Music & Radio |
| KLIX (AM) | 3.21× | Music & Radio |
| Stradivarius | 1.97× | Shopping |
| Israel | 2.31× | Travel & Leisure |
| Handmade Gifts | 1.88× | Kids & Family |
| Home Delivery | 2.34× | Food & Beverages |
| Škoda Kodiaq | 1.7× | Cars & Mobility |
| Buddy – The Buddy Holly Story | 3.6× | Music & Radio |
| Building insulation | 2.65× | Home & Garden |
| Volvo V60 | 2.75× | Cars & Mobility |
| Corfu (regional unit) | 1.84× | Travel & Leisure |
| Alaska | 1.93× | Travel & Leisure |
| myDealZ | 1.5× | Shopping |
| Picnic | 1.81× | Kids & Family |
| Liberace | 2.97× | Music & Radio |
| Theocracy | 4.89× | Music & Radio |
| San Gil | 1.96× | Travel & Leisure |
| Glashütte | 2× | Travel & Leisure |
| Zagreb | 1.76× | Travel & Leisure |
| Tuscany | 1.9× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.29 |
| Tradition | CONSERVATISM | 1.21 |
| Travelling | THRILL | 1.12 |
| Patriotism | CONSERVATISM | 1.09 |
| Luxury Orientation | PREMIUM | 1.07 |
| Sustainability | BALANCE | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 50.9% |
| Sweden | 9.3% |
| Switzerland | 5.8% |
See Kompass audiences in other countries
More Concert venue audiences in Germany
- Berlin (12,078,121)
- Berlín (11,680,887)
- Marktplatz (6,533,799)
- Brandenburger Tor (6,404,974)
- Parkhaus (5,016,091)
Frequently asked questions
How many fans does Kompass have in Germany?
Kompass has an estimated audience of 1,574,756 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Kompass fans?
50.8% of Kompass fans are female, 49.2% are male, with an average age of 37.4 years.
Which brands do Kompass fans like most?
Kompass fans show strongest brand affinity for Gil Ofarim (1.82×), KLIX (AM) (3.21×), and Stradivarius (1.97×) over the country average.
Where do Kompass fans live in Germany?
Kompass fans in Germany are most concentrated in Nordrhein-Westfalen (reach 328,232), Bayern (reach 260,277), and Baden-Württemberg (reach 203,857). These three regions account for the largest share of the active audience.
What other brands do Kompass fans also like?
Beyond Kompass itself, the audience over-indexes on KLIX (AM) (3.21×), Stradivarius (1.97×), Israel (2.31×), and Handmade Gifts (1.88×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Kompass. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.