Kompass Audience in Germany
A data profile of the people who buy, follow and care about Kompass in Germany — modelled from more than twelve digital signal sources. Kompass has an estimated audience of 1,634,369 people in Germany.
The average Kompass fan in Germany is 38.0 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Nature, Concerts, Family, with strongest over-indexing on Nature (2.83× the country average).
Demographically, the Kompass audience skews balanced with an average age of 38.0, and over-indexes on personality traits such as Tradition, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Kompass fan in Germany is balanced, around 38.0 years old, with strong Tradition tendencies and a notable affinity for Nature.
At a glance
The key figures that characterise the Kompass profile in Germany.
Search interest · 12-month trend
Demographics of Kompass fans
51.6% are female, 48.4% are male, average age 38.0.
Gender split
| Metric | Value |
|---|---|
| Female | 51.6% |
| Male | 48.4% |
| Average age | 38.0 |
| Estimated audience size | 1,634,369 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 17% |
Worldwide distribution
of the worldwide Kompass audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 51.6% |
| Sweden | 8.5% |
| Switzerland | 5.6% |
Geography
Where the Kompass audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Schleswig-Holstein | ~80K | 1.33× | |
| 02 | Mecklenburg-Vorpommern | ~40K | 1.16× | |
| 03 | Niedersachsen | ~200K | 1.10× | |
| 04 | Sachsen | ~90K | 1.09× | |
| 05 | Thüringen | ~40K | 1.05× | |
| 06 | Bremen | ~10K | 1.05× | |
| 07 | Brandenburg | ~50K | 1.01× | |
| 08 | Bayern | ~300K | 0.98× | |
| 09 | Hamburg | ~40K | 0.98× | |
| 10 | Sachsen-Anhalt | ~40K | 0.97× | |
| 11 | Rheinland-Pfalz | ~80K | 0.96× | |
| 12 | Nordrhein-Westfalen | ~300K | 0.93× | |
| 13 | Baden-Württemberg | ~200K | 0.93× | |
| 14 | Saarland | ~20K | 0.89× | |
| 15 | Hessen | ~100K | 0.86× | |
| 16 | Berlin | ~50K | 0.71× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Kompass audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Eurodance | Music & Radio | 3.40× | ||
| 02 | Concerts | Music & Radio | 3.26× | ||
| 03 | Vacations | Travel & Leisure | 2.84× | ||
| 04 | Nature | Home & Garden | 2.83× | ||
| 05 | Family | Kids & Family | 2.12× | ||
| 06 | Self-confidence | Health | 2.08× | ||
| 07 | Lodging | Travel & Leisure | 2.03× | ||
| 08 | Music festivals | Music & Radio | 2.01× | ||
| 09 | Underground hip hop | Music & Radio | 2.00× | ||
| 10 | MSN | News | 1.98× | ||
| 11 | Technology & Electronics | 1.89× | |||
| 12 | German language | Politics & Society | 1.83× | ||
| 13 | Drawing | Home & Garden | 1.68× | ||
| 14 | Germany | Travel & Leisure | 1.63× | ||
| 15 | Self care | Health | 1.59× | ||
| 16 | Zara | Shopping | 1.58× | ||
| 17 | Livemusic | Music & Radio | 1.57× | ||
| 18 | Stuttgart | Travel & Leisure | 1.54× | ||
| 19 | Classical music | Music & Radio | 1.52× | ||
| 20 | Blues music | Music & Radio | 1.52× |
Personality of the Kompass audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.30× | |
| Community Orientation | OPEN | 1.24× | |
| Extroversion | THRILL | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 0.89× | |
| DIY Mentality | THRILL | 0.93× | |
| Need for Security | CONSERVATISM | 0.93× |
Frequently asked questions
How many fans does Kompass have in Germany?
Kompass has an estimated audience of 1,634,369 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Kompass fans?
51.6% of Kompass fans are female, 48.4% are male, with an average age of 38.0 years.
Which brands do Kompass fans like most?
Kompass fans show strongest brand affinity for Nature (2.83×), Concerts (3.26×), and Family (2.12×) over the country average.
Where do Kompass fans live in Germany?
Kompass fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.
What other brands do Kompass fans also like?
Beyond Kompass itself, the audience over-indexes on Concerts (3.26×), Family (2.12×), Germany (1.63×), and Vacations (2.84×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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See Kompass audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Kompass. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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