Pergola Audience in Germany
Pergola has an estimated audience of 1,171,317 people in Germany. 50.8% are female, 49.2% are male, average age 37.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Pergola, Patio, Awning, Porch, Terrace (building).
The average Pergola fan in Germany is 37.4 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Pergola, Patio, Awning, with strongest over-indexing on Pergola (48.38× the country average). Demographically, the Pergola audience skews balanced with an average age of 37.4, and over-indexes on personality traits such as Indulgence, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: POI · Subtype: Concert venue
Demographics of Pergola fans
| Metric | Value |
|---|---|
| Female | 50.8% |
| Male | 49.2% |
| Average age | 37.4 |
| Estimated audience size | 1,171,317 |
Audience persona
The typical Pergola fan in Germany is balanced, around 37.4 years old, with strong Indulgence tendencies and a notable affinity for Pergola.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 283,370 | 1.11× |
| Bayern | 224,671 | 1.19× |
| Baden-Württemberg | 168,474 | 1.05× |
| Niedersachsen | 133,127 | 1.17× |
| Hessen | 87,075 | 0.98× |
| Rheinland-Pfalz | 62,520 | 1.07× |
| Sachsen | 61,883 | 1.08× |
| Brandenburg | 40,209 | 1.11× |
| Schleswig-Holstein | 39,566 | 0.94× |
| Berlin | 39,489 | 0.75× |
| Sachsen-Anhalt | 31,181 | 1.03× |
| Thüringen | 30,663 | 1.03× |
| Hamburg | 24,804 | 0.94× |
| Mecklenburg-Vorpommern | 19,828 | 0.89× |
| Saarland | 14,330 | 1× |
| Bremen | 6,835 | 0.68× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pergola | 48.38× | Home & Garden |
| Patio | 14.03× | Home & Garden |
| Awning | 26.78× | Home & Garden |
| Porch | 13.56× | Home & Garden |
| Terrace (building) | 9.35× | Home & Garden |
| Backyard | 11.02× | Home & Garden |
| Balcony | 6.26× | Home & Garden |
| Saturn (store) | 4.93× | Shopping |
| Wetter.com | 3.41× | Home & Garden |
| Garden furniture | 5.48× | Home & Garden |
| Garden centre | 4.69× | Home & Garden |
| Bauhaus | 2.76× | Shopping |
| FRITZ!Box | 3.45× | Technology & Electronics |
| REWE | 2.48× | Shopping |
| Hornbach | 2.83× | Shopping |
| Gala | 2.64× | News |
| Discount stores | 2.17× | Shopping |
| Design | 1.88× | Home & Garden |
| Shopping | 1.75× | Shopping |
| Do it yourself (DIY) | 2.4× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.28 |
| Tradition | CONSERVATISM | 1.21 |
| Travelling | THRILL | 1.12 |
| Patriotism | CONSERVATISM | 1.09 |
| Luxury Orientation | PREMIUM | 1.07 |
| Sustainability | BALANCE | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.4% |
| France | 12.3% |
| United Kingdom | 10.7% |
See Pergola audiences in other countries
More Concert venue audiences in Germany
- Berlin (12,078,121)
- Berlín (11,680,887)
- Marktplatz (6,533,799)
- Brandenburger Tor (6,404,974)
- Parkhaus (5,016,091)
Frequently asked questions
How many fans does Pergola have in Germany?
Pergola has an estimated audience of 1,171,317 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Pergola fans?
50.8% of Pergola fans are female, 49.2% are male, with an average age of 37.4 years.
Which brands do Pergola fans like most?
Pergola fans show strongest brand affinity for Pergola (48.38×), Patio (14.03×), and Awning (26.78×) over the country average.
Where do Pergola fans live in Germany?
Pergola fans in Germany are most concentrated in Nordrhein-Westfalen (reach 283,370), Bayern (reach 224,671), and Baden-Württemberg (reach 168,474). These three regions account for the largest share of the active audience.
What other brands do Pergola fans also like?
Beyond Pergola itself, the audience over-indexes on Patio (14.03×), Awning (26.78×), Porch (13.56×), and Terrace (building) (9.35×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Pergola. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.