Rascasse Audience Intelligence

Porch Audience in Germany

A data profile of the people who buy, follow and care about Porch in Germany — modelled from more than twelve digital signal sources. Porch has an estimated audience of 2,567,584 people in Germany.

#1546among Topic in Germany#212in Home & Garden

The average Porch fan in Germany is 44.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Pergola, Photovoltaic system, Garden furniture, with strongest over-indexing on Pergola (13.56× the country average).

Demographically, the Porch audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Quality Awareness, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Porch fan in Germany is more female, around 44.8 years old, with strong Quality Awareness tendencies and a notable affinity for Pergola.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Porch profile in Germany.

Audience size
2.6M
in Germany
Gender
55.7%♀
44.3% male
Age
44.8
average years
Country rank
#2567
Topic in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Porch fans

55.7% are female, 44.3% are male, average age 44.8.

Fig. 02

Gender split

55.7%
Female
44.3%
Male
Demographic split for Porch audience in Germany
MetricValue
Female55.7%
Male44.3%
Average age44.8
Estimated audience size2,567,584
Fig. 03

Age distribution

Ø 44.8
average years
Age distribution of the Porch audience in Germany
Age bracketShare%
16-199%
20-2912%
30-3920%
40-4929%
50+30%
Fig. 04

Worldwide distribution

7.0%

of the worldwide Porch audience comes from Germany.

Worldwide audience distribution share by country for Porch
CountryShare
United States30.5%
Germany7.0%
United Kingdom5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Porch audience in Germany is strongest.

Fig. 05

Top regions by affinity

Porch fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~300K1.32×
02Berlin~100K1.24×
03Rheinland-Pfalz~100K1.10×
04Hamburg~60K1.08×
05Bayern~400K1.07×
06Bremen~20K1.05×
07Nordrhein-Westfalen~600K1.03×
08Baden-Württemberg~400K1.03×
09Niedersachsen~200K0.99×
10Saarland~30K0.99×
11Schleswig-Holstein~90K0.97×
12Brandenburg~70K0.94×
13Sachsen-Anhalt~60K0.89×
14Thüringen~60K0.89×
15Mecklenburg-Vorpommern~40K0.88×
16Sachsen~100K0.87×
Fig. 06

Affinity by region

Affinity by region — Porch, Germany
0.87×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Porch audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Porch audience
#·InterestCategoryAffinity×
01PergolaHome & Garden13.56×
02AwningHome & Garden10.51×
03Window blindHome & Garden9.16×
04Photovoltaic systemHome & Garden7.30×
05Central heatingHome & Garden6.64×
06Adventure parkKids & Family6.56×
07Garden furnitureHome & Garden6.27×
08Non-alcoholic beverageFood & Beverages6.15×
09Window shutterHome & Garden5.59×
10Crime fictionLiterature4.62×
11Bedroom furnitureHome & Garden4.40×
12Unique GiftsShopping3.96×
13Terraced houseHome & Garden3.58×
14KitchenHome & Garden3.19×
15Efficient energy useTechnology & Electronics3.06×
16Garden centreHome & Garden3.01×
17French BulldogPets & Animals2.82×
18HugendubelShopping2.65×
19HornbachShopping2.10×
20Netto Marken-DiscountShopping1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Porch audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Porch audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.55×
Risk AppetiteTHRILL1.87×
Urban LifestyleOPEN1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Porch audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.81×
Social Media UsageJOY0.84×
IndulgenceJOY0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Porch have in Germany?

Porch has an estimated audience of 2,567,584 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Porch fans?

55.7% of Porch fans are female, 44.3% are male, with an average age of 44.8 years.

03

Which brands do Porch fans like most?

Porch fans show strongest brand affinity for Pergola (13.56×), Photovoltaic system (7.3×), and Garden furniture (6.27×) over the country average.

04

Where do Porch fans live in Germany?

Porch fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~600K), Bayern (reach ~400K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Porch fans also like?

Beyond Porch itself, the audience over-indexes on Photovoltaic system (7.3×), Garden furniture (6.27×), Awning (10.51×), and Window blind (9.16×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Porch audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Porch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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