Porch Audience in Germany
Porch has an estimated audience of 2,567,584 people in Germany. 55.7% are female, 44.3% are male, average age 44.8. Top brand affinities: Goes, Product design, Gil Ofarim, CAC 40, Indigenous Australian art.
Top brand affinities include Goes, Product design, Gil Ofarim, with strongest over-indexing on Goes (1.51× the country average). Demographically, the Porch audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Urban Lifestyle, Design Affinity.
Category: Home & Garden · Type: Topic
Demographics of Porch fans
| Metric | Value |
|---|---|
| Female | 55.7% |
| Male | 44.3% |
| Average age | 44.8 |
| Estimated audience size | 2,567,584 |
Audience persona
The typical Porch fan in Germany is more female, around 44.8 years old, with strong Urban Lifestyle tendencies and a notable affinity for Goes.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goes | 1.51× | Travel & Leisure |
| Product design | 2.2× | Business & Career |
| Gil Ofarim | 1.72× | Music & Radio |
| CAC 40 | 1.53× | Business & Career |
| Indigenous Australian art | 5.99× | Arts & Culture |
| Building insulation | 3.81× | Home & Garden |
| Cynthia Erivo | 3.59× | Movies & TV |
| Mothercare | 1.62× | Kids & Family |
| Natural rubber | 1.91× | Cars & Mobility |
| De Buyer | 8.75× | Home & Garden |
| Jack White | 1.57× | Movies & TV |
| Škoda Kodiaq | 1.64× | Cars & Mobility |
| Nurse education | 1.77× | Kids & Family |
| Corfu (regional unit) | 2.22× | Travel & Leisure |
| Sixx | 1.91× | Movies & TV |
| Hog Hunting | 2.9× | Sports |
| Tuscany | 2.81× | Travel & Leisure |
| Nationality | 1.71× | Politics & Society |
| Buddy – The Buddy Holly Story | 2.68× | Music & Radio |
| Alaska | 1.97× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.96 |
| Design Affinity | PREMIUM | 1.74 |
| Quality Awareness | PREMIUM | 1.61 |
| Travelling | THRILL | 1.49 |
| DIY Mentality | THRILL | 1.48 |
| Convenience Orientation | PREMIUM | 1.47 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.5% |
| Germany | 7.0% |
| United Kingdom | 5.9% |
See Porch audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Porch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.