Soft rock Audience in Germany
Soft rock has an estimated audience of 712,768 people in Germany. 57.1% are female, 42.9% are male, average age 40.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Easy listening, Rod Stewart, Singer-songwriter, SPRINTS, Bee Gees.
The average Soft rock fan in Germany is 40.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Easy listening, Rod Stewart, Singer-songwriter, with strongest over-indexing on Easy listening (11.34× the country average). Demographically, the Soft rock audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Tradition, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Soft rock fans
| Metric | Value |
|---|---|
| Female | 57.1% |
| Male | 42.9% |
| Average age | 40.1 |
| Estimated audience size | 712,768 |
Audience persona
The typical Soft rock fan in Germany is more female, around 40.1 years old, with strong Tradition tendencies and a notable affinity for Easy listening.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 138,863 | 0.89× |
| Bayern | 126,217 | 1.1× |
| Baden-Württemberg | 88,533 | 0.91× |
| Niedersachsen | 66,432 | 0.96× |
| Hessen | 63,690 | 1.17× |
| Rheinland-Pfalz | 36,533 | 1.02× |
| Berlin | 32,044 | 1.01× |
| Sachsen | 31,789 | 0.91× |
| Brandenburg | 19,057 | 0.86× |
| Schleswig-Holstein | 18,292 | 0.71× |
| Thüringen | 14,518 | 0.8× |
| Hamburg | 13,938 | 0.87× |
| Mecklenburg-Vorpommern | 12,917 | 0.95× |
| Sachsen-Anhalt | 12,337 | 0.67× |
| Saarland | 11,814 | 1.35× |
| Bremen | 11,089 | 1.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Easy listening | 11.34× | Music & Radio |
| Rod Stewart | 9.36× | Music & Radio |
| Singer-songwriter | 4.23× | Music & Radio |
| SPRINTS | 10.81× | Music & Radio |
| Bee Gees | 9.25× | Music & Radio |
| Natural World | 2.63× | Fashion & Accessoires |
| Visual kei | 5.12× | Music & Radio |
| Cover version | 3.78× | Music & Radio |
| African-American music | 3.52× | Music & Radio |
| Phil Collins | 5.03× | Music & Radio |
| Extreme metal | 3.34× | Music & Radio |
| Blues music | 2.75× | Music & Radio |
| Chanson | 12.44× | Music & Radio |
| Tagesschau | 1.73× | Movies & TV |
| Rock music | 1.93× | Music & Radio |
| Rock and roll | 2.64× | Music & Radio |
| Édith Piaf | 10.57× | Music & Radio |
| Britpop | 7.51× | Music & Radio |
| Culture | 1.68× | Literature |
| Gospel music | 3.71× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.94 |
| Spirituality | BALANCE | 1.6 |
| Patriotism | CONSERVATISM | 1.6 |
| Pet Ownership | JOY | 1.32 |
| Convenience Orientation | PREMIUM | 1.3 |
| Mindfulness | BALANCE | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 43.5% |
| United Kingdom | 7.8% |
| Mexico | 4.2% |
See Soft rock audiences in other countries
More Musical genre audiences in Germany
- Rock music (18,166,878)
- Pop music (14,886,908)
- Hip hop music (12,843,274)
- Popular music (12,282,056)
- Rhythm and blues music (11,588,590)
Frequently asked questions
How many fans does Soft rock have in Germany?
Soft rock has an estimated audience of 712,768 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Soft rock fans?
57.1% of Soft rock fans are female, 42.9% are male, with an average age of 40.1 years.
Which brands do Soft rock fans like most?
Soft rock fans show strongest brand affinity for Easy listening (11.34×), Rod Stewart (9.36×), and Singer-songwriter (4.23×) over the country average.
Where do Soft rock fans live in Germany?
Soft rock fans in Germany are most concentrated in Nordrhein-Westfalen (reach 138,863), Bayern (reach 126,217), and Baden-Württemberg (reach 88,533). These three regions account for the largest share of the active audience.
What other brands do Soft rock fans also like?
Beyond Soft rock itself, the audience over-indexes on Rod Stewart (9.36×), Singer-songwriter (4.23×), SPRINTS (10.81×), and Bee Gees (9.25×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Soft rock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.