Rascasse Audience Intelligence

Soft rock Audience in Germany

A data profile of the people who buy, follow and care about Soft rock in Germany — modelled from more than twelve digital signal sources. Soft rock has an estimated audience of 712,768 people in Germany.

#160among Musical genre in Germany#3827among Topic in Germany#935in Music & Radio

The average Soft rock fan in Germany is 40.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include SPRINTS, Easy listening, Ukrainians, with strongest over-indexing on SPRINTS (10.81× the country average).

Demographically, the Soft rock audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Spirituality, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Soft rock fan in Germany is more female, around 40.1 years old, with strong Spirituality tendencies and a notable affinity for SPRINTS.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Soft rock profile in Germany.

Audience size
713K
in Germany
Gender
57.1%♀
42.9% male
Age
40.1
average years
Country rank
#8715
Topic in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Soft rock fans

57.1% are female, 42.9% are male, average age 40.1.

Fig. 02

Gender split

57.1%
Female
42.9%
Male
Demographic split for Soft rock audience in Germany
MetricValue
Female57.1%
Male42.9%
Average age40.1
Estimated audience size712,768
Fig. 03

Age distribution

Ø 40.1
average years
Age distribution of the Soft rock audience in Germany
Age bracketShare%
16-1919%
20-2918%
30-3919%
40-4924%
50+20%
Fig. 04

Worldwide distribution

1.7%

of the worldwide Soft rock audience comes from Germany.

Worldwide audience distribution share by country for Soft rock
CountryShare
United States43.5%
United Kingdom7.8%
Mexico4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Soft rock audience in Germany is strongest.

Fig. 05

Top regions by affinity

Soft rock fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~7K1.19×
02Saarland~10K1.12×
03Hessen~60K1.06×
04Bayern~100K1.02×
05Rheinland-Pfalz~40K1.02×
06Hamburg~20K1.00×
07Mecklenburg-Vorpommern~10K1.00×
08Thüringen~20K0.96×
09Niedersachsen~70K0.95×
10Sachsen~30K0.95×
11Brandenburg~20K0.95×
12Berlin~30K0.94×
13Baden-Württemberg~90K0.93×
14Schleswig-Holstein~20K0.93×
15Sachsen-Anhalt~20K0.93×
16Nordrhein-Westfalen~100K0.86×
Fig. 06

Affinity by region

Affinity by region — Soft rock, Germany
0.86×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Soft rock audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Soft rock audience
#·InterestCategoryAffinity×
01ChansonMusic & Radio12.44×
02Easy listeningMusic & Radio11.34×
03SPRINTSMusic & Radio10.81×
04HighSchoolMusic & Radio10.81×
05Rod StewartMusic & Radio9.36×
06Bee GeesMusic & Radio9.25×
07BritpopMusic & Radio7.51×
08Visual keiMusic & Radio5.12×
09Phil CollinsMusic & Radio5.03×
10Udo LindenbergMusic & Radio4.35×
11Singer-songwriterMusic & Radio4.23×
12Peter MaffayMusic & Radio4.16×
13Cover versionMusic & Radio3.78×
14African-American musicMusic & Radio3.52×
15Extreme metalMusic & Radio3.34×
16Blues musicMusic & Radio2.75×
17Rock and rollMusic & Radio2.64×
18UkrainiansMusic & Radio2.47×
19Rock musicMusic & Radio1.93×
20TagesschauMovies & TV1.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Soft rock audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Soft rock audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.23×
MindfulnessBALANCE1.94×
Community OrientationOPEN1.78×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Soft rock audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.95×
Career OrientationPOWER1.08×
Luxury OrientationPREMIUM1.11×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Soft rock have in Germany?

Soft rock has an estimated audience of 712,768 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Soft rock fans?

57.1% of Soft rock fans are female, 42.9% are male, with an average age of 40.1 years.

03

Which brands do Soft rock fans like most?

Soft rock fans show strongest brand affinity for SPRINTS (10.81×), Easy listening (11.34×), and Ukrainians (2.47×) over the country average.

04

Where do Soft rock fans live in Germany?

Soft rock fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Soft rock fans also like?

Beyond Soft rock itself, the audience over-indexes on Easy listening (11.34×), Ukrainians (2.47×), Rod Stewart (9.36×), and Singer-songwriter (4.23×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Musical genre audiences in Germany

See Soft rock audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Soft rock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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