Rascasse Audience Intelligence

Jägermeister Target Market in United States

A data profile of the people who buy, follow and care about Jägermeister in United States — modelled from more than twelve digital signal sources. Jägermeister has an estimated audience of 580,430 people in United States.

#47among Spirits in United States#3462among Brand in United States#1806in Food & Beverages

The average Jägermeister fan in United States is 33.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Casey, Avatar (Swedish band), JellyRoll, with strongest over-indexing on Casey (6.69× the country average).

Demographically, the Jägermeister audience skews more male with an average age of 33.4, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Jägermeister fan in United States is more male, around 33.4 years old, with strong Patriotism tendencies and a notable affinity for Casey.

Category: Food & Beverages · Type: Brand · Subtype: Spirits

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Jägermeister profile in United States.

Audience size
580K
in United States
Gender
38.3%♀
61.7% male
Age
33.4
average years
Country rank
#33473
Brand in United States
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Jägermeister

38.3% are female, 61.7% are male, average age 33.4.

Fig. 02

Gender split

38.3%
Female
61.7%
Male
Demographic split for Jägermeister audience in United States
MetricValue
Female38.3%
Male61.7%
Average age33.4
Estimated audience size580,430
Fig. 03

Age distribution

Ø 33.4
average years
Age distribution of the Jägermeister audience in United States
Age bracketShare%
16-1928%
20-2932%
30-3918%
40-4912%
50+10%
Fig. 04

Worldwide distribution

18.6%

of the worldwide Jägermeister audience comes from United States.

Worldwide audience distribution share by country for Jägermeister
CountryShare
Germany21.7%
United States18.6%
Italy7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Jägermeister audience in United States is strongest.

Fig. 05

Top regions by affinity

Jägermeister customers by region in United States
#RegionReachAffinity×
01Kentucky~8K1.13×
02North Dakota~1K1.13×
03Indiana~10K1.12×
04Alaska~1K1.11×
05West Virginia~3K1.09×
06Nevada~6K1.08×
07California~70K1.07×
08Texas~50K1.07×
09Washington~10K1.07×
10Ohio~20K1.06×
11Arkansas~5K1.06×
12New Mexico~3K1.05×
13South Dakota~1K1.05×
14Oregon~7K1.04×
15Connecticut~6K1.04×
16Washington, District of Columbia~2K1.03×
17Florida~40K1.02×
18Illinois~20K1.02×
19Wisconsin~9K1.02×
20Montana~2K1.02×
21Pennsylvania~20K1.01×
22Michigan~20K1.00×
23Nebraska~3K1.00×
24Vermont~1K1.00×
25Tennessee~10K0.99×
26Iowa~5K0.99×
27Idaho~3K0.99×
28Maine~2K0.99×
29Massachusetts~10K0.98×
30Kansas~4K0.98×
31Hawaii~2K0.98×
32Minnesota~8K0.97×
33New Jersey~10K0.96×
34Georgia~20K0.95×
35Virginia~10K0.95×
36Arizona~10K0.95×
37Louisiana~7K0.95×
38Oklahoma~6K0.95×
39Utah~5K0.95×
40North Carolina~20K0.94×
41Missouri~9K0.94×
42Colorado~9K0.94×
43Alabama~8K0.93×
44New York~30K0.92×
45Mississippi~4K0.92×
46New Hampshire~2K0.92×
47Delaware~1K0.91×
48South Carolina~8K0.89×
49Rhode Island~2K0.89×
50Maryland~9K0.88×
Fig. 06

Affinity by region

Affinity by region — Jägermeister, United States
0.88×1.00×1.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Jägermeister audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Jägermeister audience
#·InterestCategoryAffinity×
01JellyRollMusic & Radio7.57×
02CaseyMusic & Radio6.69×
03Avatar (Swedish band)Music & Radio5.88×
04Spirit HalloweenKids & Family4.01×
05Buffalo Wild WingsFood & Beverages3.70×
06AutoZoneCars & Mobility3.28×
07Pizza HutFood & Beverages2.78×
08Taco BellFood & Beverages2.69×
09Heavy metal musicMusic & Radio2.66×
10Los AngelesTravel & Leisure2.48×
11PeacemakerMovies & TV2.43×
12PhilosophyBusiness & Career2.35×
13Popular musicMusic & Radio2.35×
14TelevisionsTechnology & Electronics2.20×
15NatureHome & Garden2.20×
16EducationBusiness & Career1.95×
17CultureLiterature1.88×
18United StatesTravel & Leisure1.74×
19Food and drinkFood & Beverages1.68×
20FoodFood & Beverages1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Jägermeister audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Jägermeister audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.56×
Convenience OrientationPREMIUM1.44×
Need for SecurityCONSERVATISM1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Jägermeister audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.59×
Design AffinityPREMIUM0.69×
SustainabilityBALANCE0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Jägermeister's target market in United States?

Jägermeister's target market in United States covers an estimated 580,430 people, concentrated in California and Texas.

02

What is the gender split and age of Jägermeister customers?

38.3% of the Jägermeister audience are female, 61.7% are male, with an average age of 33.4 years.

03

Which brands do Jägermeister fans like most?

Jägermeister fans show strongest brand affinity for Casey (6.69×), Avatar (Swedish band) (5.88×), and JellyRoll (7.57×) over the country average.

04

Where do Jägermeister fans live in United States?

Jägermeister fans in United States are most concentrated in California (reach ~70K), Texas (reach ~50K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Jägermeister fans also like?

Beyond Jägermeister itself, the audience over-indexes on Avatar (Swedish band) (5.88×), JellyRoll (7.57×), AutoZone (3.28×), and Televisions (2.2×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Jägermeister. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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