Jägermeister Audience in United States

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Jägermeister has an estimated audience of 1,175,614 people in United States. 38.3% are female, 61.7% are male, average age 33.4. Top regions: California, Texas, Florida. Top brand affinities: Casey, Friends, JellyRoll, AutoZone, Televisions.

The average Jägermeister fan in United States is 33.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Casey, Friends, JellyRoll, with strongest over-indexing on Casey (6.69× the country average). Demographically, the Jägermeister audience skews more male with an average age of 33.4, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Spirits

Demographics of Jägermeister fans

Demographic split for Jägermeister audience in United States
MetricValue
Female38.3%
Male61.7%
Average age33.4
Estimated audience size1,175,614

Audience persona

The typical Jägermeister fan in United States is more male, around 33.4 years old, with strong Extroversion tendencies and a notable affinity for Casey.

Top regions in United States

Top regions ranked by reach for Jägermeister in United States
RegionReachAffinity
California146,0481.13×
Texas123,8161.23×
Florida86,0611.08×
New York71,0071.08×
Illinois44,6781.14×
Pennsylvania39,8981.01×
Georgia37,2381.03×
Ohio35,7930.99×
North Carolina34,4950.98×
Virginia32,4851.13×
Michigan31,1771.01×
New Jersey29,3520.98×
Washington26,7701.14×
Massachusetts23,9251.03×
Indiana23,8111.11×
Tennessee23,7231.01×
Arizona22,2460.93×
Maryland19,7120.98×
South Carolina17,7091×
Colorado16,8890.91×
Wisconsin16,7710.95×
Kentucky16,0541.09×
Missouri16,0420.85×
Oregon15,6351.16×
Oklahoma15,1341.16×
Alabama13,8550.84×
Minnesota13,8540.82×
Connecticut12,0361.02×
Nevada11,8031.04×
Louisiana11,4650.76×
Kansas9,8321.06×
Arkansas9,6471×
Utah9,0900.86×
Iowa8,5160.88×
Mississippi7,9180.82×
West Virginia6,3501.16×
Nebraska6,1781.05×
New Mexico5,9961.02×
Idaho5,6910.97×
Hawaii4,4480.88×
New Hampshire3,8470.83×
Washington, District of Columbia3,8431.09×
Maine3,7120.88×
Alaska2,9821.19×
Montana2,9240.9×
South Dakota2,8861.06×
Rhode Island2,8230.75×
Delaware2,6610.82×
North Dakota2,4981.03×
Vermont2,1921.06×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Jägermeister audience
BrandAffinityCategory
Casey6.69×Music & Radio
Friends3.15×Movies & TV
JellyRoll7.57×Music & Radio
AutoZone3.28×Cars & Mobility
Televisions2.2×Technology & Electronics
28 Days Later8.11×Movies & TV
Food and drink1.68×Food & Beverages
Buffalo Wild Wings3.7×Food & Beverages
Heavy metal music2.66×Music & Radio
Nature2.2×Home & Garden
Philosophy2.35×Business & Career
Pedro Pascal5.12×Movies & TV
Avatar (Swedish band)5.88×Music & Radio
Food1.65×Food & Beverages
Pizza Hut2.78×Food & Beverages
Culture1.88×Literature
Popular music2.35×Music & Radio
Taco Bell2.69×Food & Beverages
Spirit Halloween4.01×Kids & Family
Los Angeles2.48×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Jägermeister audience
TraitClusterScore
ExtroversionTHRILL1.62
LGBTQ+ IdentityOPEN1.49
Early Adopter MentalityPOWER1.41
Convenience OrientationPREMIUM1.28
Quality AwarenessPREMIUM1.25
Social Media UsageJOY1.21

Worldwide distribution

Worldwide audience distribution share by country for Jägermeister
CountryShare
India15.3%
United States13.0%
Brazil8.2%

See Jägermeister audiences in other countries

More Spirits audiences in United States

Frequently asked questions

How many fans does Jägermeister have in United States?

Jägermeister has an estimated audience of 1,175,614 people in United States, concentrated in California and Texas.

What is the gender split and age of Jägermeister fans?

38.3% of Jägermeister fans are female, 61.7% are male, with an average age of 33.4 years.

Which brands do Jägermeister fans like most?

Jägermeister fans show strongest brand affinity for Casey (6.69×), Friends (3.15×), and JellyRoll (7.57×) over the country average.

Where do Jägermeister fans live in United States?

Jägermeister fans in United States are most concentrated in California (reach 146,048), Texas (reach 123,816), and Florida (reach 86,061). These three regions account for the largest share of the active audience.

What other brands do Jägermeister fans also like?

Beyond Jägermeister itself, the audience over-indexes on Friends (3.15×), JellyRoll (7.57×), AutoZone (3.28×), and Televisions (2.2×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Jägermeister. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.