A data profile of the people who buy, follow and care about Brewery in France — modelled from more than twelve digital signal sources. Brewery has an estimated audience of 2,320,316 people in France.
The average Brewery fan in France is 42.5 years old, balanced, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Provence-Alpes-Côte d'Azur.
Top brand affinities include Paris Saint-Germain, Brewing, Tea, with strongest over-indexing on Paris Saint-Germain (1.61× the country average).
Demographically, the Brewery audience skews balanced with an average age of 42.5, and over-indexes on personality traits such as Career Orientation, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Brewery fan in France is balanced, around 42.5 years old, with strong Career Orientation tendencies and a notable affinity for Paris Saint-Germain.
The key figures that characterise the Brewery profile in France.
45.1% are female, 54.9% are male, average age 42.5.
| Metric | Value |
|---|---|
| Female | 45.1% |
| Male | 54.9% |
| Average age | 42.5 |
| Estimated audience size | 2,320,316 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 22% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 26% |
of the worldwide Brewery audience comes from France.
| Country | Share |
|---|---|
| United States | 28.5% |
| Brazil | 7.7% |
| Japan | 7.2% |
Where the Brewery audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~600K | 1.49× | |
| 02 | Provence-Alpes-Côte d'Azur | ~200K | 1.40× | |
| 03 | Auvergne-Rhône-Alpes | ~300K | 1.22× | |
| 04 | Grand Est | ~200K | 1.12× | |
| 05 | Occitanie | ~200K | 1.07× | |
| 06 | Hauts-de-France | ~200K | 0.99× | |
| 07 | Nouvelle-Aquitaine | ~200K | 0.92× | |
| 08 | Corsica | ~10K | 0.92× | |
| 09 | Pays de la Loire | ~100K | 0.91× | |
| 10 | Normandy | ~100K | 0.86× | |
| 11 | Brittany | ~100K | 0.85× | |
| 12 | Bourgogne-Franche-Comté | ~80K | 0.82× | |
| 13 | Centre-Val de Loire | ~70K | 0.81× |
The strongest cross-interests of the Brewery audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Microbrewery | Food & Beverages | 6.11× | ||
| 02 | Beer festival | Food & Beverages | 5.69× | ||
| 03 | Draught beer | Food & Beverages | 5.55× | ||
| 04 | Brewing | Food & Beverages | 5.45× | ||
| 05 | Alcohol | Food & Beverages | 2.72× | ||
| 06 | YouTube Music | Internet & Social Media | 2.51× | ||
| 07 | Vanessa Paradis | Music & Radio | 2.30× | ||
| 08 | Country music | Music & Radio | 1.90× | ||
| 09 | Ethics | Business & Career | 1.89× | ||
| 10 | Horses | Pets & Animals | 1.80× | ||
| 11 | Sephora | Shopping | 1.70× | ||
| 12 | Beauty salons | Beauty & Wellness | 1.62× | ||
| 13 | Paris Saint-Germain | Sports | 1.61× | ||
| 14 | Real Madrid C.F. | Sports | 1.61× | ||
| 15 | Gastronomy | Food & Beverages | 1.61× | ||
| 16 | Italy | Travel & Leisure | 1.60× | ||
| 17 | Veganism | Food & Beverages | 1.57× | ||
| 18 | Tea | Food & Beverages | 1.56× | ||
| 19 | Monoprix | Shopping | 1.56× | ||
| 20 | UEFA Champions League | Sports | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.40× | |
| Risk Appetite | THRILL | 1.32× | |
| Healthy Lifestyle | BALANCE | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.93× | |
| Convenience Orientation | PREMIUM | 0.93× | |
| Patriotism | CONSERVATISM | 0.94× |
Brewery has an estimated audience of 2,320,316 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
45.1% of Brewery fans are female, 54.9% are male, with an average age of 42.5 years.
Brewery fans show strongest brand affinity for Paris Saint-Germain (1.61×), Brewing (5.45×), and Tea (1.56×) over the country average.
Brewery fans in France are most concentrated in Île-de-France (reach ~600K), Auvergne-Rhône-Alpes (reach ~300K), and Provence-Alpes-Côte d'Azur (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Brewery itself, the audience over-indexes on Brewing (5.45×), Tea (1.56×), Microbrewery (6.11×), and Real Madrid C.F. (1.61×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Brewery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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