A data profile of the people who buy, follow and care about Brewery in United Kingdom — modelled from more than twelve digital signal sources. Brewery has an estimated audience of 6,199,715 people in United Kingdom.
The average Brewery fan in United Kingdom is 44.3 years old, balanced, and lives primarily in England.
The audience is concentrated in England, South East, Greater London.
Top brand affinities include Pub, National Lottery, Sky Bet, with strongest over-indexing on Pub (1.68× the country average).
Demographically, the Brewery audience skews balanced with an average age of 44.3, and over-indexes on personality traits such as Community Orientation, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Brewery fan in United Kingdom is balanced, around 44.3 years old, with strong Community Orientation tendencies and a notable affinity for Pub.
The key figures that characterise the Brewery profile in United Kingdom.
47.4% are female, 52.6% are male, average age 44.3.
| Metric | Value |
|---|---|
| Female | 47.4% |
| Male | 52.6% |
| Average age | 44.3 |
| Estimated audience size | 6,199,715 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 18% | |
| 30-39 | 22% | |
| 40-49 | 25% | |
| 50+ | 28% |
of the worldwide Brewery audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 28.5% |
| Brazil | 7.7% |
| Japan | 7.2% |
Where the Brewery audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | South East | ~1.5M | 1.70× | |
| 02 | England | ~4.5M | 1.29× | |
| 03 | South West | ~700K | 1.29× | |
| 04 | Greater London | ~900K | 1.16× | |
| 05 | Scotland | ~600K | 1.14× | |
| 06 | North West | ~700K | 1.09× | |
| 07 | East of England | ~600K | 1.00× | |
| 08 | East Midlands | ~400K | 0.89× | |
| 09 | Wales | ~300K | 0.82× | |
| 10 | Northern Ireland | ~100K | 0.77× | |
| 11 | Yorkshire and the Humber | ~400K | 0.72× | |
| 12 | North East | ~200K | 0.67× | |
| 13 | West Midlands | ~100K | 0.49× |
The strongest cross-interests of the Brewery audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Microbrewery | Food & Beverages | 2.46× | ||
| 02 | Brewing | Food & Beverages | 2.18× | ||
| 03 | Mecca Bingo | Games | 2.10× | ||
| 04 | Cask ale | Food & Beverages | 1.89× | ||
| 05 | Cider | Food & Beverages | 1.76× | ||
| 06 | Gibraltar | Travel & Leisure | 1.71× | ||
| 07 | Gin | Food & Beverages | 1.71× | ||
| 08 | Cereal | Food & Beverages | 1.70× | ||
| 09 | Pub | Food & Beverages | 1.68× | ||
| 10 | Sky Bet | Games | 1.67× | ||
| 11 | Sugar | Food & Beverages | 1.65× | ||
| 12 | Devon | Travel & Leisure | 1.65× | ||
| 13 | National Lottery | Games | 1.61× | ||
| 14 | TK Maxx | Shopping | 1.58× | ||
| 15 | Katie Price | Fashion & Accessoires | 1.56× | ||
| 16 | Soft drinks | Food & Beverages | 1.55× | ||
| 17 | Cocktail | Food & Beverages | 1.54× | ||
| 18 | Ladbrokes | Games | 1.54× | ||
| 19 | Sporting Life (British newspaper) | Sports | 1.53× | ||
| 20 | Fish | Pets & Animals | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.31× | |
| Convenience Orientation | PREMIUM | 1.30× | |
| Creativity | OPEN | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.94× | |
| Luxury Orientation | PREMIUM | 0.99× | |
| Sustainability | BALANCE | 1.00× |
Brewery has an estimated audience of 6,199,715 people in United Kingdom, concentrated in England and South East.
47.4% of Brewery fans are female, 52.6% are male, with an average age of 44.3 years.
Brewery fans show strongest brand affinity for Pub (1.68×), National Lottery (1.61×), and Sky Bet (1.67×) over the country average.
Brewery fans in United Kingdom are most concentrated in England (reach ~4.5M), South East (reach ~1.5M), and Greater London (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Brewery itself, the audience over-indexes on National Lottery (1.61×), Sky Bet (1.67×), Cocktail (1.54×), and Mecca Bingo (2.1×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Brewery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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