A data profile of the people who buy, follow and care about Devon in United Kingdom — modelled from more than twelve digital signal sources. Devon has an estimated audience of 7,471,419 people in United Kingdom.
The average Devon fan in United Kingdom is 47.3 years old, more female, and lives primarily in England.
The audience is concentrated in England, South West, South East.
The key figures that characterise the Devon profile in United Kingdom.
63.7% are female, 36.3% are male, average age 47.3.
| Metric | Value |
|---|---|
| Female | 63.7% |
| Male | 36.3% |
| Average age | 47.3 |
| Estimated audience size | 7,471,419 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 12% | |
| 30-39 | 16% | |
| 40-49 | 24% | |
| 50+ | 41% |
of the worldwide Devon audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 42.1% |
| United States | 23.0% |
| Italy | 4.9% |
Where the Devon audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | South West | ~1M | 1.96× | |
| 02 | England | ~5.5M | 1.49× | |
| 03 | West Midlands | ~500K | 1.42× | |
| 04 | Wales | ~600K | 1.36× | |
| 05 | South East | ~1M | 1.10× | |
| 06 | Yorkshire and the Humber | ~600K | 1.08× | |
| 07 | East of England | ~500K | 0.73× | |
| 08 | East Midlands | ~400K | 0.73× | |
| 09 | North East | ~200K | 0.66× | |
| 10 | Scotland | ~400K | 0.65× | |
| 11 | Northern Ireland | ~100K | 0.55× | |
| 12 | North West | ~300K | 0.38× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Devon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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