Devon Audience in United States
Devon has an estimated audience of 4,089,060 people in United States. 58.6% are female, 41.4% are male, average age 43.7. Top regions: Pennsylvania, California, Illinois.
The average Devon fan in United States is 43.7 years old, more female, and lives primarily in Pennsylvania. The audience is concentrated in Pennsylvania, California, Illinois. Demographically, the Devon audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Community Orientation, Patriotism.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Devon fans
| Metric | Value |
|---|---|
| Female | 58.6% |
| Male | 41.4% |
| Average age | 43.7 |
| Estimated audience size | 4,089,060 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Pennsylvania | 664,137 | 4.82× |
| California | 468,530 | 1.04× |
| Illinois | 403,133 | 2.96× |
| Texas | 304,808 | 0.87× |
| New York | 227,992 | 1× |
| Florida | 211,014 | 0.76× |
| New Jersey | 117,342 | 1.13× |
| North Carolina | 101,313 | 0.82× |
| Georgia | 100,491 | 0.8× |
| Ohio | 96,170 | 0.76× |
| Virginia | 92,221 | 0.93× |
| Oklahoma | 84,942 | 1.87× |
| Michigan | 84,024 | 0.79× |
| Massachusetts | 75,810 | 0.94× |
| Washington | 71,598 | 0.87× |
| Indiana | 65,457 | 0.88× |
| Maryland | 64,150 | 0.91× |
| Arizona | 63,536 | 0.76× |
| Tennessee | 58,387 | 0.71× |
| Colorado | 57,119 | 0.89× |
| Wisconsin | 46,474 | 0.76× |
| Missouri | 46,007 | 0.7× |
| Connecticut | 45,757 | 1.12× |
| Oregon | 44,978 | 0.96× |
| Minnesota | 43,672 | 0.75× |
| South Carolina | 43,229 | 0.7× |
| Louisiana | 41,854 | 0.79× |
| Kentucky | 40,250 | 0.79× |
| Nevada | 39,461 | 1× |
| Alabama | 38,211 | 0.67× |
| Utah | 32,505 | 0.89× |
| Iowa | 32,242 | 0.96× |
| New Mexico | 26,992 | 1.32× |
| Kansas | 25,817 | 0.8× |
| New Hampshire | 24,385 | 1.51× |
| Arkansas | 22,197 | 0.66× |
| Mississippi | 21,183 | 0.63× |
| Delaware | 18,744 | 1.66× |
| Washington, District of Columbia | 16,148 | 1.31× |
| West Virginia | 13,303 | 0.7× |
| Maine | 12,836 | 0.88× |
| Idaho | 12,422 | 0.61× |
| Hawaii | 11,999 | 0.68× |
| Nebraska | 11,818 | 0.58× |
| Rhode Island | 9,157 | 0.7× |
| Montana | 8,712 | 0.77× |
| North Dakota | 7,498 | 0.89× |
| Vermont | 5,731 | 0.8× |
| South Dakota | 5,390 | 0.57× |
| Alaska | 5,071 | 0.58× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 4.62 |
| Patriotism | CONSERVATISM | 1.63 |
| DIY Mentality | THRILL | 1.62 |
| Individualism | JOY | 1.5 |
| Travelling | THRILL | 1.47 |
| Urban Lifestyle | OPEN | 1.45 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 42.1% |
| United States | 23.1% |
| Italy | 4.9% |
See Devon audiences in other countries
More Region audiences in United States
- California (82,524,257)
- Florida (70,758,765)
- Texas (70,123,406)
- Southern United States (52,285,533)
- Hollywood (48,704,878)
How to read this data
Audience size is the estimated number of people in United States who actively search for Devon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.