A data profile of the people who buy, follow and care about Devon in United States — modelled from more than twelve digital signal sources. Devon has an estimated audience of 4,089,060 people in United States.
The average Devon fan in United States is 43.7 years old, more female, and lives primarily in Pennsylvania.
The audience is concentrated in Pennsylvania, California, Illinois.
The key figures that characterise the Devon profile in United States.
58.6% are female, 41.4% are male, average age 43.7.
| Metric | Value |
|---|---|
| Female | 58.6% |
| Male | 41.4% |
| Average age | 43.7 |
| Estimated audience size | 4,089,060 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 15% | |
| 30-39 | 20% | |
| 40-49 | 27% | |
| 50+ | 28% |
of the worldwide Devon audience comes from United States.
| Country | Share |
|---|---|
| United Kingdom | 42.1% |
| United States | 23.0% |
| Italy | 4.9% |
Where the Devon audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Pennsylvania | ~800K | 5.66× | |
| 02 | Illinois | ~400K | 2.72× | |
| 03 | Delaware | ~30K | 2.28× | |
| 04 | Oklahoma | ~80K | 1.69× | |
| 05 | New Mexico | ~30K | 1.30× | |
| 06 | Connecticut | ~50K | 1.24× | |
| 07 | New Hampshire | ~20K | 1.19× | |
| 08 | Washington, District of Columbia | ~10K | 1.14× | |
| 09 | New Jersey | ~100K | 1.07× | |
| 10 | North Dakota | ~9K | 1.04× | |
| 11 | Iowa | ~30K | 0.95× | |
| 12 | California | ~400K | 0.94× | |
| 13 | Montana | ~10K | 0.94× | |
| 14 | Kentucky | ~50K | 0.91× | |
| 15 | Maine | ~10K | 0.91× | |
| 16 | Vermont | ~7K | 0.91× | |
| 17 | New York | ~200K | 0.90× | |
| 18 | Nevada | ~40K | 0.90× | |
| 19 | Maryland | ~60K | 0.88× | |
| 20 | Oregon | ~40K | 0.88× | |
| 21 | Massachusetts | ~70K | 0.87× | |
| 22 | Indiana | ~60K | 0.87× | |
| 23 | Utah | ~30K | 0.87× | |
| 24 | Kansas | ~30K | 0.86× | |
| 25 | Colorado | ~50K | 0.84× | |
| 26 | Alaska | ~7K | 0.84× | |
| 27 | Texas | ~300K | 0.83× | |
| 28 | Virginia | ~80K | 0.83× | |
| 29 | Washington | ~70K | 0.83× | |
| 30 | Louisiana | ~40K | 0.83× | |
| 31 | Rhode Island | ~10K | 0.82× | |
| 32 | South Dakota | ~8K | 0.82× | |
| 33 | West Virginia | ~20K | 0.80× | |
| 34 | Arizona | ~70K | 0.79× | |
| 35 | Hawaii | ~10K | 0.79× | |
| 36 | North Carolina | ~100K | 0.77× | |
| 37 | Wisconsin | ~50K | 0.76× | |
| 38 | Ohio | ~90K | 0.75× | |
| 39 | Idaho | ~20K | 0.75× | |
| 40 | Georgia | ~90K | 0.74× | |
| 41 | Michigan | ~80K | 0.74× | |
| 42 | Minnesota | ~40K | 0.73× | |
| 43 | Mississippi | ~20K | 0.73× | |
| 44 | Missouri | ~50K | 0.72× | |
| 45 | Arkansas | ~20K | 0.72× | |
| 46 | Nebraska | ~10K | 0.72× | |
| 47 | South Carolina | ~40K | 0.71× | |
| 48 | Alabama | ~40K | 0.71× | |
| 49 | Florida | ~200K | 0.70× | |
| 50 | Tennessee | ~60K | 0.70× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Devon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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