Rascasse Audience Intelligence

Microbrewery Audience in United Kingdom

A data profile of the people who buy, follow and care about Microbrewery in United Kingdom — modelled from more than twelve digital signal sources. Microbrewery has an estimated audience of 3,879,560 people in United Kingdom.

The average Microbrewery fan in United Kingdom is 44.9 years old, balanced, and lives primarily in England.

The audience is concentrated in England, South East, Scotland.

Category: Food & Beverages · Type: Topic · Subtype: Alcohol

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Microbrewery profile in United Kingdom.

Audience size
3.9M
in United Kingdom
Gender
52.7%
47.3% male
Age
44.9
average years
Country rank
#1844
Topic in United Kingdom
Fig. 01

Search interest · 12-month trend

-30%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Microbrewery fans

52.7% are female, 47.3% are male, average age 44.9.

Fig. 02

Gender split

52.7%
Female
47.3%
Male
Demographic split for Microbrewery audience in United Kingdom
MetricValue
Female52.7%
Male47.3%
Average age44.9
Estimated audience size3,879,560
Fig. 03

Age distribution

Ø 44.9
average years
Age distribution of the Microbrewery audience in United Kingdom
Age bracketShare%
16-195%
20-2918%
30-3921%
40-4926%
50+31%
Fig. 04

Worldwide distribution

7.8%

of the worldwide Microbrewery audience comes from United Kingdom.

Worldwide audience distribution share by country for Microbrewery
CountryShare
United States36.0%
Japan15.0%
United Kingdom7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United Kingdom average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Microbrewery audience in United Kingdom is strongest.

Fig. 05

Top regions by affinity

Microbrewery fans by region: top regions in United Kingdom
#RegionReachAffinity×
01North East~200K1.36×
02South East~700K1.25×
03Wales~300K1.15×
04England~3M1.13×
05West Midlands~200K1.03×
06Scotland~400K1.01×
07Yorkshire and the Humber~300K1.01×
08South West~300K0.93×
09East Midlands~200K0.89×
10Northern Ireland~100K0.88×
11East of England~300K0.87×
12North West~300K0.78×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in United Kingdom who actively search for Microbrewery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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