Gemütlichkeit Audience in Germany
Gemütlichkeit has an estimated audience of 925,222 people in Germany. 59.9% are female, 40.1% are male, average age 44.1. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: JACK & JONES, Google Flights, Real property, Tagesschau, Andy Borg.
The average Gemütlichkeit fan in Germany is 44.1 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include JACK & JONES, Google Flights, Real property, with strongest over-indexing on JACK & JONES (75.56× the country average). Demographically, the Gemütlichkeit audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Design Affinity, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Gemütlichkeit fans
| Metric | Value |
|---|---|
| Female | 59.9% |
| Male | 40.1% |
| Average age | 44.1 |
| Estimated audience size | 925,222 |
Audience persona
The typical Gemütlichkeit fan in Germany is more female, around 44.1 years old, with strong Design Affinity tendencies and a notable affinity for JACK & JONES.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 191,976 | 1.29× |
| Nordrhein-Westfalen | 183,612 | 0.91× |
| Baden-Württemberg | 96,836 | 0.77× |
| Niedersachsen | 78,290 | 0.87× |
| Hessen | 67,929 | 0.96× |
| Berlin | 53,018 | 1.28× |
| Sachsen | 46,413 | 1.02× |
| Brandenburg | 32,108 | 1.12× |
| Rheinland-Pfalz | 32,107 | 0.69× |
| Schleswig-Holstein | 29,273 | 0.88× |
| Thüringen | 24,523 | 1.04× |
| Sachsen-Anhalt | 22,734 | 0.95× |
| Mecklenburg-Vorpommern | 20,471 | 1.16× |
| Hamburg | 18,095 | 0.87× |
| Saarland | 10,885 | 0.96× |
| Bremen | 9,753 | 1.23× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| JACK & JONES | 75.56× | Fashion & Accessoires |
| Google Flights | 10.64× | Travel & Leisure |
| Real property | 7.74× | Home & Garden |
| Tagesschau | 2.51× | Movies & TV |
| Andy Borg | 6.08× | Music & Radio |
| Mikaela Shiffrin | 10.64× | Sports |
| Transfermarkt | 3.16× | Sports |
| Pets | 1.69× | Pets & Animals |
| Obi (store) | 1.89× | Shopping |
| Beer garden | 7.62× | Food & Beverages |
| Westdeutscher Rundfunk | 3.14× | Movies & TV |
| Italo disco | 7.36× | Music & Radio |
| Western Union | 3.42× | Business & Career |
| Bob Odenkirk | 10.33× | Movies & TV |
| Ryanair | 2.11× | Travel & Leisure |
| Zac Efron | 6.02× | Movies & TV |
| Eintracht Frankfurt | 2.02× | Sports |
| Automobiles | 1.64× | Cars & Mobility |
| Sports betting | 4.69× | Games |
| Helene Fischer | 2.03× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.96 |
| Mindfulness | BALANCE | 1.75 |
| Sports Activity | POWER | 1.75 |
| Pet Ownership | JOY | 1.63 |
| Indulgence | JOY | 1.53 |
| DIY Mentality | THRILL | 1.49 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 58.3% |
| United States | 16.9% |
| United Kingdom | 9.8% |
See Gemütlichkeit audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Gemütlichkeit have in Germany?
Gemütlichkeit has an estimated audience of 925,222 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Gemütlichkeit fans?
59.9% of Gemütlichkeit fans are female, 40.1% are male, with an average age of 44.1 years.
Which brands do Gemütlichkeit fans like most?
Gemütlichkeit fans show strongest brand affinity for JACK & JONES (75.56×), Google Flights (10.64×), and Real property (7.74×) over the country average.
Where do Gemütlichkeit fans live in Germany?
Gemütlichkeit fans in Germany are most concentrated in Bayern (reach 191,976), Nordrhein-Westfalen (reach 183,612), and Baden-Württemberg (reach 96,836). These three regions account for the largest share of the active audience.
What other brands do Gemütlichkeit fans also like?
Beyond Gemütlichkeit itself, the audience over-indexes on Google Flights (10.64×), Real property (7.74×), Tagesschau (2.51×), and Andy Borg (6.08×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Gemütlichkeit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.