Gemütlichkeit Audience in United States
Gemütlichkeit has an estimated audience of 267,491 people in United States. 58.0% are female, 42.0% are male, average age 42.6. Top regions: Wisconsin, California, Florida. Top brand affinities: Finnair, Google News, AccuWeather, StubHub, Beer garden.
The average Gemütlichkeit fan in United States is 42.6 years old, more female, and lives primarily in Wisconsin. The audience is concentrated in Wisconsin, California, Florida. Top brand affinities include Finnair, Google News, AccuWeather, with strongest over-indexing on Finnair (675× the country average). Demographically, the Gemütlichkeit audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Urban Lifestyle, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Gemütlichkeit fans
| Metric | Value |
|---|---|
| Female | 58.0% |
| Male | 42.0% |
| Average age | 42.6 |
| Estimated audience size | 267,491 |
Audience persona
The typical Gemütlichkeit fan in United States is more female, around 42.6 years old, with strong Urban Lifestyle tendencies and a notable affinity for Finnair.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Wisconsin | 25,009 | 6.21× |
| California | 18,806 | 0.64× |
| Florida | 13,688 | 0.76× |
| Texas | 13,223 | 0.58× |
| Ohio | 11,542 | 1.4× |
| New York | 11,058 | 0.74× |
| Illinois | 9,811 | 1.1× |
| Pennsylvania | 8,325 | 0.92× |
| Minnesota | 7,028 | 1.83× |
| Michigan | 5,819 | 0.83× |
| Virginia | 5,398 | 0.83× |
| Washington | 4,420 | 0.82× |
| Massachusetts | 4,397 | 0.83× |
| North Carolina | 4,365 | 0.54× |
| Indiana | 4,046 | 0.83× |
| Colorado | 3,833 | 0.91× |
| Maryland | 3,603 | 0.78× |
| Georgia | 3,508 | 0.43× |
| Oregon | 3,390 | 1.11× |
| Missouri | 3,370 | 0.78× |
| Arizona | 3,359 | 0.62× |
| New Jersey | 3,187 | 0.47× |
| Tennessee | 3,179 | 0.59× |
| Kentucky | 2,359 | 0.7× |
| Connecticut | 2,046 | 0.76× |
| Oklahoma | 1,844 | 0.62× |
| Nebraska | 1,838 | 1.37× |
| Iowa | 1,767 | 0.8× |
| South Carolina | 1,661 | 0.41× |
| Louisiana | 1,509 | 0.44× |
| Kansas | 1,295 | 0.61× |
| Mississippi | 1,273 | 0.58× |
| Alabama | 1,229 | 0.33× |
| Arkansas | 1,131 | 0.51× |
| Washington, District of Columbia | 1,082 | 1.35× |
| Idaho | 1,052 | 0.78× |
| West Virginia | 1,051 | 0.84× |
| Alaska | 1,049 | 1.83× |
| New Hampshire | 1,010 | 0.96× |
| Hawaii | 1,005 | 0.87× |
| Nevada | 981 | 0.38× |
| Maine | 975 | 1.02× |
| Utah | 963 | 0.4× |
| Montana | 914 | 1.23× |
| New Mexico | 914 | 0.68× |
| South Dakota | 903 | 1.46× |
| North Dakota | 879 | 1.6× |
| Wyoming | 850 | 2.14× |
| Rhode Island | 836 | 0.98× |
| Vermont | 823 | 1.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Finnair | 675× | Travel & Leisure |
| Google News | 19.42× | News |
| AccuWeather | 16.31× | Home & Garden |
| StubHub | 16.02× | Travel & Leisure |
| Beer garden | 25.17× | Food & Beverages |
| Clint Eastwood | 12.97× | Movies & TV |
| DocuSign | 15.39× | Technology & Electronics |
| OpenTable | 16.18× | Food & Beverages |
| Flickr | 12.7× | Internet & Social Media |
| Robert Pattinson | 15.08× | Movies & TV |
| Idris Elba | 16.3× | Movies & TV |
| Michelle Pfeiffer | 13.36× | Movies & TV |
| Telegram | 14.84× | Internet & Social Media |
| Liam Neeson | 11.43× | Movies & TV |
| Choice Hotels | 18.49× | Travel & Leisure |
| Aruba | 19.38× | Travel & Leisure |
| Rebecca Ferguson | 17× | Movies & TV |
| GoDaddy | 14.53× | Technology & Electronics |
| La La Land (film) | 13.76× | Movies & TV |
| Matt Damon | 12.66× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.91 |
| Indulgence | JOY | 1.9 |
| Community Orientation | OPEN | 1.73 |
| Travelling | THRILL | 1.65 |
| Early Adopter Mentality | POWER | 1.59 |
| Risk Appetite | THRILL | 1.55 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 58.3% |
| United States | 16.9% |
| United Kingdom | 9.8% |
See Gemütlichkeit audiences in other countries
More Home & Garden audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Gemütlichkeit have in United States?
Gemütlichkeit has an estimated audience of 267,491 people in United States, concentrated in Wisconsin and California.
What is the gender split and age of Gemütlichkeit fans?
58.0% of Gemütlichkeit fans are female, 42.0% are male, with an average age of 42.6 years.
Which brands do Gemütlichkeit fans like most?
Gemütlichkeit fans show strongest brand affinity for Finnair (675×), Google News (19.42×), and AccuWeather (16.31×) over the country average.
Where do Gemütlichkeit fans live in United States?
Gemütlichkeit fans in United States are most concentrated in Wisconsin (reach 25,009), California (reach 18,806), and Florida (reach 13,688). These three regions account for the largest share of the active audience.
What other brands do Gemütlichkeit fans also like?
Beyond Gemütlichkeit itself, the audience over-indexes on Google News (19.42×), AccuWeather (16.31×), StubHub (16.02×), and Beer garden (25.17×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Gemütlichkeit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.