Rascasse Audience Intelligence

Gemütlichkeit Audience in United States

A data profile of the people who buy, follow and care about Gemütlichkeit in United States — modelled from more than twelve digital signal sources. Gemütlichkeit has an estimated audience of 267,491 people in United States.

#13940among Topic in United States#1743in Home & Garden

The average Gemütlichkeit fan in United States is 42.6 years old, more female, and lives primarily in Wisconsin.

The audience is concentrated in Wisconsin, California, Texas.

Top brand affinities include Beer garden, Beer festival, Airbnb, with strongest over-indexing on Beer garden (24.23× the country average).

Demographically, the Gemütlichkeit audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Convenience Orientation, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Gemütlichkeit fan in United States is more female, around 42.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Beer garden.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Gemütlichkeit profile in United States.

Audience size
267K
in United States
Gender
58.0%♀
42.0% male
Age
42.6
average years
Country rank
#51199
Topic in United States
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Gemütlichkeit fans

58.0% are female, 42.0% are male, average age 42.6.

Fig. 02

Gender split

58.0%
Female
42.0%
Male
Demographic split for Gemütlichkeit audience in United States
MetricValue
Female58.0%
Male42.0%
Average age42.6
Estimated audience size267,491
Fig. 03

Age distribution

Ø 42.6
average years
Age distribution of the Gemütlichkeit audience in United States
Age bracketShare%
16-199%
20-2917%
30-3924%
40-4928%
50+22%
Fig. 04

Worldwide distribution

16.9%

of the worldwide Gemütlichkeit audience comes from United States.

Worldwide audience distribution share by country for Gemütlichkeit
CountryShare
Germany58.3%
United States16.9%
United Kingdom9.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Gemütlichkeit audience in United States is strongest.

Fig. 05

Top regions by affinity

Gemütlichkeit fans by region: top regions in United States
#RegionReachAffinity×
01Wisconsin~20K5.08×
02Minnesota~6K1.58×
03Ohio~10K1.30×
04Alaska<1K1.18×
05Vermont<1K1.16×
06North Dakota<1K1.13×
07South Dakota<1K1.10×
08Illinois~10K1.09×
09Washington, District of Columbia<1K1.09×
10Nebraska~1K1.05×
11Montana<1K1.05×
12Colorado~4K1.04×
13Oregon~3K1.03×
14Rhode Island<1K1.01×
15Delaware<1K1.01×
16Maine<1K1.00×
17New Hampshire~1K0.99×
18West Virginia~1K0.98×
19Iowa~2K0.97×
20Hawaii~1K0.97×
21Idaho~1K0.96×
22New Mexico~1K0.94×
23Indiana~5K0.93×
24Missouri~4K0.93×
25Utah~2K0.93×
26Michigan~6K0.92×
27Mississippi~2K0.92×
28Arkansas~2K0.91×
29Kansas~2K0.91×
30Pennsylvania~8K0.90×
31Connecticut~2K0.90×
32Maryland~4K0.89×
33Kentucky~3K0.89×
34Oklahoma~3K0.89×
35Washington~5K0.88×
36Virginia~6K0.87×
37Louisiana~3K0.87×
38Nevada~2K0.86×
39Massachusetts~4K0.85×
40Alabama~3K0.85×
41South Carolina~3K0.83×
42Tennessee~4K0.82×
43Arizona~4K0.81×
44Florida~10K0.80×
45New York~10K0.77×
46North Carolina~6K0.75×
47New Jersey~5K0.73×
48Georgia~6K0.71×
49California~20K0.66×
50Texas~10K0.64×
Fig. 06

Affinity by region

Affinity by region — Gemütlichkeit, United States
0.64×1.00×5.08×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Gemütlichkeit audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Gemütlichkeit audience
#·InterestCategoryAffinity×
01Beer gardenFood & Beverages24.23×
02Beer festivalFood & Beverages7.57×
03Mineral waterFood & Beverages4.71×
04Non-alcoholic beverageFood & Beverages4.43×
05Weather forecastingHome & Garden3.91×
06QVCMovies & TV3.72×
07Renewable energyBusiness & Career3.66×
08Sustainable energyHome & Garden3.27×
09Microwave ovenHome & Garden3.12×
10First class travelTravel & Leisure3.04×
11FedExBusiness & Career3.01×
12Discount storesShopping2.73×
13Mortgage loansBusiness & Career2.26×
14AirbnbTravel & Leisure2.25×
15Shopping mallsShopping2.17×
16Organic foodFood & Beverages2.04×
17Trader Joe'sShopping1.97×
18Pizza HutFood & Beverages1.96×
19BarbecueFood & Beverages1.73×
20PinterestInternet & Social Media1.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Gemütlichkeit audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Gemütlichkeit audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.13×
Urban LifestyleOPEN2.12×
Community OrientationOPEN1.73×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Gemütlichkeit audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.81×
Pet OwnershipJOY0.82×
CreativityOPEN0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Gemütlichkeit have in United States?

Gemütlichkeit has an estimated audience of 267,491 people in United States, concentrated in Wisconsin and California.

02

What is the gender split and age of Gemütlichkeit fans?

58.0% of Gemütlichkeit fans are female, 42.0% are male, with an average age of 42.6 years.

03

Which brands do Gemütlichkeit fans like most?

Gemütlichkeit fans show strongest brand affinity for Beer garden (24.23×), Beer festival (7.57×), and Airbnb (2.25×) over the country average.

04

Where do Gemütlichkeit fans live in United States?

Gemütlichkeit fans in United States are most concentrated in Wisconsin (reach ~20K), California (reach ~20K), and Texas (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Gemütlichkeit fans also like?

Beyond Gemütlichkeit itself, the audience over-indexes on Beer festival (7.57×), Airbnb (2.25×), Non-alcoholic beverage (4.43×), and Renewable energy (3.66×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Gemütlichkeit audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Gemütlichkeit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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